📌 Core Information
🔹 Job Title: Directeur Marketing France (F/H/X) - CDI
🔹 Company: SIXT
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temps complet
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining, piloting, and deploying the marketing strategy for SIXT in the French market
- Managing online and offline marketing actions to ensure operational excellence
- Developing effective action plans based on market analysis
- Collaborating with international marketing teams and other departments
- Managing a local marketing team and fostering a performance-driven culture
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the French market and consumer behavior.
📋 Key Responsibilities
✅ Define and implement the marketing strategy for SIXT France
✅ Pilot and coordinate marketing campaigns across multiple channels
✅ Enhance brand visibility and appeal among B2C and B2B segments
✅ Manage press relations for the brand in France
✅ Monitor and optimize marketing budget and ROI
✅ Conduct market and competitive analysis to identify growth opportunities
✅ Collaborate with international marketing teams and other departments
✅ Manage and develop a local marketing team
✅ Animate agency partnerships (creation, media, and press)
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Higher education in marketing, communication, business school, or equivalent
Experience: Proven experience in strategic and operational marketing within competitive environments (ideally in mobility, retail, hospitality, or services)
Required Skills:
- Strategic thinking and brand management
- Digital marketing and data analysis
- Leadership and team management
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Bilingual proficiency in French and English
Preferred Skills:
- Experience in the mobility sector
- Knowledge of the French market and consumer behavior
- Strong network within the marketing industry
ASSUMPTION: Candidates with a strong entrepreneurial spirit and a proven track record in driving marketing success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for similar roles in France)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (flexibility may be available)
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in France. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers a range of products, including car rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries with a focus on premium mobility experiences
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's focus on premium mobility services and international presence offers candidates the opportunity to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid to senior-level marketing role with significant autonomy and impact
Reporting Structure: Reports directly to the President of SIXT France
Work Arrangement: On-site, full-time position with potential for flexibility
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on international projects and collaborate with global teams
- Chance to develop leadership and management skills through team supervision
ASSUMPTION: This role offers a high degree of responsibility and the opportunity to make a significant impact on SIXT's marketing efforts in France.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Paris, France
Geographic Context:
- Paris is a major European hub for business, culture, and tourism
- Offers a vibrant and multicultural work environment
- Easy access to public transportation and amenities
Work Schedule: Standard office hours with potential for flexibility
ASSUMPTION: The Paris office provides a dynamic and multicultural work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and/or other team members
- Final interview with the President of SIXT France
Key Assessment Areas:
- Marketing strategy and brand management
- Digital marketing and data analysis
- Leadership and team management
- Communication and interpersonal skills
- Cultural fit and alignment with SIXT's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the French market and consumer behavior
- Showcase your strategic thinking and problem-solving abilities through specific examples
ATS Keywords: Marketing strategy, brand management, digital marketing, data analysis, leadership, team management, French market, consumer behavior, strategic thinking, problem-solving
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with SIXT's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Performance-driven
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- International and multicultural
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you ensure that marketing campaigns align with SIXT's brand values and customer expectations?
- Can you describe a time when you had to adapt your marketing strategy to respond to changes in the market or consumer behavior?
- How do you foster a performance-driven culture within your team and encourage continuous learning and development?
ASSUMPTION: Candidates who demonstrate a strong alignment with SIXT's values and a proactive approach to continuous learning and improvement will be most successful in this role.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple priorities and stakeholders
- Adapting to a dynamic and competitive market
- Ensuring operational excellence across online and offline marketing channels
ASSUMPTION: Successful candidates will possess strong leadership, project management, and adaptability skills to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to other marketing director positions but focuses specifically on the French market and SIXT's unique business model
- Requires a strong understanding of the French market and consumer behavior
- Offers the opportunity to work in a dynamic and international environment with significant autonomy and impact
ASSUMPTION: This role offers a unique combination of marketing expertise, leadership, and cultural fit requirements that set it apart from similar positions in the industry.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new SIXT product or service in France
- Conducting market research to identify growth opportunities and trends in the French mobility sector
- Managing and optimizing the marketing budget to maximize ROI and achieve business objectives
ASSUMPTION: These sample projects are designed to showcase the candidate's marketing expertise, strategic thinking, and ability to drive results in a dynamic and competitive environment.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does SIXT support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign in France and the strategies used to achieve its objectives?
- How does SIXT approach collaboration and knowledge-sharing with its international marketing teams?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and overall marketing efforts?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the marketing team's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SIXT job portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the interview by researching SIXT's business model, marketing strategies, and the French mobility market
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
