📌 Core Information
🔹 Job Title: Directeur Marketing France (F/H/X) - Paris 7ème - CDI
🔹 Company: SIXT
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temps complet
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining, piloting, and deploying the marketing strategy for SIXT in the French market
- Managing online and offline marketing actions to ensure operational excellence and coherence with brand identity
- Developing effective action plans based on market analysis and collaboration with international marketing teams
- Growing market share and brand preference among B2C and B2B targets
ASSUMPTION: This role requires a strategic mindset, strong leadership, and excellent communication skills to manage an local marketing team and collaborate effectively with international departments.
📋 Key Responsibilities
✅ Define and implement the marketing strategy for SIXT France in collaboration with the President France
✅ Pilot and coordinate online and offline marketing actions to ensure operational excellence and brand coherence
✅ Develop and implement action plans based on market analysis and collaboration with international marketing teams
✅ Grow market share and brand preference among B2C and B2B targets through effective communication and marketing campaigns
✅ Manage the marketing budget and monitor the ROI of marketing actions
✅ Conduct market and competitive analysis to identify growth opportunities
✅ Collaborate with international marketing teams and other departments at the French headquarters
✅ Manage and develop a local marketing team, fostering a culture of performance and continuous learning
✅ Animate and support agency partners (creation, media, and press)
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Higher education in marketing, communication, business school, or equivalent
Experience: Proven experience in strategic and operational marketing in a dynamic and competitive environment (ideally in mobility, retail, hospitality, or services)
Required Skills:
- Proven expertise in branding and mastery of digital marketing tools and data analysis
- Bold, creative, and entrepreneurial mindset with a strong client focus and results-driven approach
- Strong leadership and excellent communication skills, with a natural ability to work transversally
- Fluency in French and English
Preferred Skills:
- Experience in the mobility sector or related industries
- Strong analytical skills and data-driven mindset
- Familiarity with market research and analytics tools
ASSUMPTION: Candidates with experience in marketing for a global brand or in a fast-paced, competitive environment will be at an advantage.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a marketing director role with 5-10 years of experience in France)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth within the company
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) and flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services, with a presence in more than 100 countries around the globe
- The company offers a uniquely integrated premium mobility service across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions through its products SIXT rent, SIXT share, SIXT ride, and SIXT+
- SIXT is committed to providing customers with inspiring and exceptional experiences through a culture of innovation, a consistent premium offering, and an attractive price-performance ratio
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse range of mobility services offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid to senior-level marketing role with significant autonomy and responsibility
Reporting Structure: Reports directly to the President France and collaborates with international marketing teams and other departments at the French headquarters
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Opportunities to work on international projects and collaborate with global teams
- Chance to develop leadership and management skills by overseeing a local marketing team
ASSUMPTION: This role offers a high degree of autonomy and responsibility, providing an excellent opportunity for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with state-of-the-art facilities
Office Location(s): Paris, Île-de-France, France
Geographic Context:
- Paris is a major global city with a thriving business ecosystem and a rich cultural scene
- The 7th arrondissement is a prestigious district in central Paris, known for its upscale neighborhoods and proximity to major attractions
- SIXT's office is conveniently located near public transportation, making it easily accessible from various parts of the city
Work Schedule: Standard office hours with occasional flexibility for remote work
ASSUMPTION: The central location of SIXT's office in Paris offers easy access to public transportation and various amenities, fostering a convenient and enjoyable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the President France and other stakeholders
- Case study or presentation preparation (if applicable)
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy and planning
- Branding and communication skills
- Leadership and team management
- Analytical and problem-solving abilities
- Language skills (French and English)
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare a strong case study or presentation demonstrating your marketing strategy and analytical skills (if applicable)
- Research SIXT's business and marketing strategies to show your interest and understanding of the company
ATS Keywords: Marketing strategy, operational marketing, branding, digital marketing, data analysis, creativity, entrepreneurial spirit, client orientation, leadership, communication, team management, market analysis, campaign management, budget management, public relations, collaboration
ASSUMPTION: SIXT's recruitment process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful marketing strategies?
- Are you comfortable working in a dynamic, collaborative environment with multiple stakeholders?
- Do you possess strong leadership skills and the ability to manage and develop a local marketing team?
ASSUMPTION: Candidates who align with SIXT's company values and work style will be better positioned to succeed in this role.
⚠️ Potential Challenges
- Managing a local marketing team with varying levels of experience and expertise
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Adapting to the unique cultural and market dynamics of the French market
- Developing and implementing marketing strategies that resonate with diverse B2C and B2B targets
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a deep understanding of the market and target audience.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on both strategic planning and operational execution
- This role offers a unique opportunity to work for a global mobility provider with a strong brand presence and diverse range of services
- Career progression opportunities within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an excellent opportunity for professional growth and development.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new mobility service in the French market
- Conducting market research to identify growth opportunities and optimize marketing strategies
- Managing and coordinating a team of marketing professionals to execute a large-scale event or campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Marketing Director for France.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for SIXT France, and how will my work contribute to its success?
- What are the key priorities for the first 90 days in this role, and how will my performance be measured?
- How does SIXT support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the French market, and how can this role address them?
- How does SIXT foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These questions demonstrate a strong interest in the role and a strategic mindset, helping to assess the candidate's fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/SIXT/744000068421424-directeur-marketing-france-f-h-x-paris-7eme-cdi
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare a strong case study or presentation demonstrating your marketing strategy and analytical skills (if applicable)
- Research SIXT's business and marketing strategies to show your interest and understanding of the company
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
