📌 Core Information
🔹 Job Title: Directeur(trice) du Marketing de Croissance
🔹 Company: Lightspeed Commerce (FR)
🔹 Location: Montreal, Quebec, Canada
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-16
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leadership of three main teams: marketing automation, conversion rate optimization, and data analytics
- Strategy development and execution for global growth aligned with business objectives
- Data-driven optimization of sales funnels and customer journeys
- Collaboration with regional teams, product teams, and revenue operations for growth alignment
- Establishment of a strong experimentation and learning culture
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of data-driven marketing to drive growth and optimize performance.
📋 Key Responsibilities
✅ Lead and develop high-performing global teams for marketing automation, conversion rate optimization, and data analytics
✅ Define and execute global growth strategies that align with business objectives
✅ Optimize sales funnels and customer journeys using data and experimentation
✅ Collaborate with regional teams, product teams, and revenue operations to align growth priorities and plans
✅ Establish a strong culture of experimentation and learning within all teams
✅ Manage the marketing technology stack and strategy for scalable and effective campaign execution
✅ Oversee conversion rate optimization efforts for all web properties, collaborating with UX, design, and content teams to continuously improve user journeys
✅ Work with the business intelligence team to define key performance indicators, design dashboards, and foster a culture of continuous improvement
✅ Collaborate with stakeholders to ensure growth strategies are aligned with overall business objectives
ASSUMPTION: This role requires a hands-on approach to team management, strategic thinking, and a data-driven mindset to optimize marketing performance and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8 to 12 years of experience in growth marketing, performance marketing, or related activities, with at least 5 years in team management
Required Skills:
- Proven track record in growth marketing, marketing performance, or related fields
- Experience managing and scaling teams, including remote and international teams
- Deep understanding of modern marketing technologies (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4)
- Strong analytical mindset and proven ability to leverage data to drive marketing performance
- Experience working in a fast-paced, high-growth environment and a passion for continuous improvement
- Excellent communication and leadership skills, with a collaborative and global mindset
Preferred Skills:
- Bilingual (French and English)
- Experience with point-of-sale systems, retail, or hospitality technologies
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) related to data collection and marketing practices
ASSUMPTION: Candidates with experience in growth marketing, team management, and a strong analytical mindset will be best suited for this role. Familiarity with modern marketing technologies and data privacy regulations is a plus.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on experience and market standards for similar roles in Montreal)
Benefits:
- Stock Options
- Unlimited Paid Time Off
- Flexible Work Schedule (minimum 3 days/week in office)
- Health Insurance
- Health and Wellness Benefits
- Public Transit Expense Coverage
- Paid Time Off and Parental Leave Assistance
- LinkedIn Learning License
- Volunteer Day
Working Hours: Full-time (40 hours/week), with a flexible schedule and the option to work remotely 2 days/week
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Montreal. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically commerce platforms for retail, hospitality, and golf businesses
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2005, with headquarters in Montreal, Canada
Company Description:
- Lightspeed's one-stop commerce platform helps merchants simplify, scale, and provide exceptional customer experiences
- The cloud solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financing, and connection to supplier networks
- Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD)
- The company serves retail, hospitality, and golf businesses in over 100 countries
Company Specialties:
- Point of Sale (POS) systems
- Retail and restaurant software
- eCommerce and multi-store solutions
- Cloud-based POS and omnichannel retail
- Loyalty and delivery services
- Payments and financing solutions
Company Website: Lightspeed Commerce
ASSUMPTION: Lightspeed is a well-established company in the commerce software industry, with a large employee base and a global presence. Their platform caters to various business types and sizes, offering a comprehensive suite of commerce solutions.
📊 Role Analysis
Career Level: Senior management (Director level)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees three main teams: marketing automation, conversion rate optimization, and data analytics
Work Arrangement: Hybrid (minimum 3 days/week in office, with the option to work remotely 2 days/week)
Growth Opportunities:
- Potential to grow within the marketing department or take on broader responsibilities within the company
- Opportunities to lead and develop high-performing teams
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams, drive strategic initiatives, and make a tangible impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (minimum 3 days/week in office)
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA
Geographic Context:
- Montreal is a multicultural city with a vibrant tech industry and a high cost of living
- The office is located in the downtown area, with easy access to public transportation
- The city offers a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours/week), with a flexible schedule and the option to work remotely 2 days/week
ASSUMPTION: Working in Montreal offers a unique blend of urban living, cultural diversity, and access to a thriving tech industry. The hybrid work arrangement provides flexibility while maintaining a strong office presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in marketing automation, conversion rate optimization, and data analytics
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your strategic approach to growth marketing
- Be ready to discuss your experience with data-driven decision-making and marketing optimization
- Research Lightspeed's platform and understand their unique value proposition in the commerce software industry
- Follow up with the HR department one week after your interview to express your interest in the role
ATS Keywords: Growth Marketing, Marketing Automation, Conversion Rate Optimization, Data Analytics, Team Management, Strategic Thinking, Data-Driven Decision Making, Marketing Performance, Marketing Optimization
ASSUMPTION: The interview process for this role will focus on assessing strategic thinking, leadership skills, and technical proficiency in marketing automation, conversion rate optimization, and data analytics. Demonstrating a strong understanding of Lightspeed's platform and unique value proposition will be crucial for success.
🛠️ Tools & Technologies
- Salesforce
- HubSpot/Marketo
- Google Cloud Platform
- BigQuery
- Fivetran
- Looker
- GA4
ASSUMPTION: Familiarity with these marketing technologies will be essential for success in this role, as they form the backbone of Lightspeed's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One Lightspeed
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving growth and optimizing marketing performance in a fast-paced, high-growth environment?
- Are you comfortable leading and managing remote and international teams?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you able to thrive in a collaborative, customer-centric, and innovative work environment?
- Do you have experience working with modern marketing technologies and data privacy regulations?
ASSUMPTION: Candidates who align with Lightspeed's company values and work style will be best suited for this role. Self-assessment questions can help applicants evaluate their fit with the company culture and expectations.
⚠️ Potential Challenges
- Managing and scaling teams in a fast-paced, high-growth environment
- Balancing global growth strategies with regional priorities and market-specific nuances
- Optimizing marketing performance across multiple channels and touchpoints
- Keeping up with the latest marketing technologies and trends
- Navigating a large, complex organization with multiple stakeholders
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role. Candidates should be prepared to manage and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global growth strategies and cross-functional collaboration within a large enterprise
- Compared to smaller companies or startups, this role offers more significant resources and a broader scope of influence
- Compared to more specialized marketing roles, this position requires a broader skill set and more strategic thinking
ASSUMPTION: This role offers a unique blend of strategic, leadership, and technical responsibilities within a large enterprise. Candidates should be prepared to manage and thrive in a complex, dynamic environment.
📝 Sample Projects
- Developing and executing a global growth strategy that drives revenue and optimizes marketing performance
- Leading a team to optimize conversion rates across multiple web properties and customer journeys
- Implementing and managing a marketing automation platform to scale campaigns and improve efficiency
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and technical aspects of this role, focusing on growth, optimization, and team management.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy and roadmap?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to data privacy and compliance with relevant regulations?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions will help candidates better understand the role's context, the company's priorities, and the team's dynamics, enabling them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your strategic approach to growth marketing
- Research Lightspeed's platform and understand their unique value proposition in the commerce software industry
- Follow up with the HR department one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
