Directeur(trice), marketing de contenu

📌 Core Information

🔹 Job Title: Directeur(trice), marketing de contenu

🔹 Company: Sobeys

🔹 Location: Toronto, Ontario, Canada & Montreal, Quebec, Canada

🔹 Job Type: Hybrid (On-site 3 days/week)

🔹 Category: Marketing de contenu

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive content strategy to support business objectives and enhance brand presence across multiple platforms.
• Overseeing high-quality content production in various formats (blogues, vidéos, médias sociaux, articles, etc.) tailored to our target audience.
• Managing influencer marketing strategies and building relationships with key influencers to harmonize content and campaign objectives.
• Leading and inspiring a team of content specialists in a collaborative and innovative work environment.
• Analyzing content performance, identifying trends, and refining strategies to optimize effectiveness.
• Optimizing content for search engines and adhering to industry best practices.
• Ensuring brand consistency across all platforms and channels.
• Collaborating with marketing, digital, loyalty, and merchandising teams to ensure content aligns with overall marketing initiatives and campaigns.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive content marketing efforts and achieve business objectives.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy aligned with business objectives.

✅ Oversee the production of high-quality content in various formats, tailored to our target audience.

✅ Manage influencer marketing strategies and build relationships with key influencers.

✅ Lead and inspire a team of content specialists in a collaborative and innovative work environment.

✅ Analyze content performance, identify trends, and refine strategies to optimize effectiveness.

✅ Optimize content for search engines and adhere to industry best practices.

✅ Ensure brand consistency across all platforms and channels.

✅ Collaborate with marketing, digital, loyalty, and merchandising teams to ensure content aligns with overall marketing initiatives and campaigns.

ASSUMPION: The ideal candidate will have a proven track record in content marketing, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, journalism, or a related field (Master's degree preferred)

Experience: 10+ years of experience in content marketing, including at least 3 years in a leadership role

Required Skills:

• Proven ability to develop and execute content strategies that drive business objectives
• Excellent leadership and team management skills
• Strong analytical skills and data-driven decision-making
• Expertise in content creation, SEO, and influencer marketing
• Bilingual (English and French) with the ability to work effectively with team members in other provinces

Preferred Skills:

• Experience with content management systems (CMS) and analytics tools
• Knowledge of the retail industry

ASSUMPION: Candidates should have a strong portfolio demonstrating their ability to create engaging, high-quality content and a proven track record of driving business results through content marketing strategies.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and location. Estimated range: CAD 120,000 - 160,000

Benefits:

• Health Insurance
• Dental Insurance
• Life Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Retirement Savings Plan
• Employee Discounts
• Training and Development Resources
• Parental Leave
• Paid Time Off

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (on-site 3 days/week)

ASSUMPION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees (16,427 employees globally)

Founded: 1907 in Stellarton, Nova Scotia

Company Description:

• As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces.

• The company operates under various retail banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs, as well as more than 330 retail fuel locations.

• Sobeys Inc. is committed to building sustainable worth for each of its customers, employees, suppliers, and shareholders through its focus on food, innovation, and superior customer service.

Company Specialties:

• Grocery / Épicerie
• Retail / Commerce de détail
• Distribution / Distribution
• Corporate / Entreprise
• and Pharmacy & Healthcare / Pharmacie

Company Website: http://www.sobeyscareers.com

ASSUMPTION: Sobeys Inc. is a well-established and respected retailer with a strong commitment to its customers, employees, and the communities it serves.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Senior Director, Marketing

Work Arrangement: Hybrid (on-site 3 days/week)

Growth Opportunities:

• Potential advancement to a senior leadership role within the marketing department
• Expansion of responsibilities to oversee multiple content marketing teams across different regions
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Hybrid (on-site 3 days/week)

Office Location(s): Toronto, Ontario, Canada & Montreal, Quebec, Canada

Geographic Context:

• Toronto: A multicultural city with a vibrant arts and culture scene, known for its diverse neighborhoods and waterfront
• Montreal: A bilingual city with a rich history, offering a unique blend of European and North American influences

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (on-site 3 days/week)

ASSUMPTION: Both Toronto and Montreal offer unique cultural experiences and opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and situational interviews
• Final round interview with the hiring manager and/or other senior leaders
• Background check and reference check

Key Assessment Areas:

• Content strategy development and execution
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare examples of your content strategy development and execution, as well as your approach to influencer marketing
• Be ready to discuss your leadership style and team management approach
• Demonstrate your ability to work effectively in a bilingual environment

ATS Keywords: Content Marketing, Strategy Development, Content Creation, Influencer Marketing, Team Leadership, Performance Analysis, SEO, Bilingual

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Analytics tools (e.g., Google Analytics, SEMrush)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Innovation
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you ensure that your content strategy aligns with the company's overall business objectives?
• Can you provide an example of a successful influencer marketing campaign you've managed, and how you measured its impact?
• How do you foster a collaborative and innovative work environment, and how do you handle conflicts or differing opinions within your team?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Sobeys Inc. and its values, as well as the ability to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing a team with members located in different provinces and time zones
• Balancing the need for consistency in brand messaging with the need for localized content tailored to specific regions
• Keeping up with the latest trends and best practices in content marketing and influencer marketing
• Navigating a large, complex organization with multiple stakeholders

ASSUMPION: These challenges require strong leadership, communication, and project management skills, as well as the ability to build and maintain effective working relationships with team members and stakeholders across different locations.

📈 Similar Roles Comparison

• This role is unique in its focus on content marketing strategy and leadership within a large retail organization
• Compared to similar roles in other industries, this position offers the opportunity to make a significant impact on a major retailer's marketing efforts and contribute to its overall success
• Career path comparison: This role can serve as a stepping stone to senior leadership positions within the marketing department or other related fields

ASSUMPTION: Candidates should consider this role's unique aspects and the potential for growth and impact within the retail industry.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, including blog posts, videos, social media campaigns, and influencer partnerships
• Managing a team to create and optimize content for a newly redesigned website, improving search engine rankings and user engagement
• Collaborating with cross-functional teams to create targeted content for a seasonal marketing campaign, driving increased sales and customer loyalty

ASSUMPION: These sample projects demonstrate the candidate's ability to develop and execute content strategies, manage teams, and collaborate with cross-functional teams to achieve business objectives.

❓ Key Questions to Ask During Interview

• How does the company measure the success of its content marketing efforts, and how can I contribute to improving these metrics?
• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its content marketing team members?
• What are the key priorities for this role in the first 90 days, and how can I ensure a smooth transition into the position?
• How does the company foster a culture of innovation and continuous improvement within its content marketing efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its content marketing strategies, as well as their commitment to driving success and contributing to the team's growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and achievements
• Prepare examples of your content strategy development and execution, as well as your approach to influencer marketing
• Be ready to discuss your leadership style and team management approach
• Demonstrate your ability to work effectively in a bilingual environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.