Directeur(trice) principal(e) des ventes et marketing

📌 Core Information

🔹 Job Title: Directeur(trice) principal(e) des ventes et marketing

🔹 Company: STAS Inc.

🔹 Location: Chicoutimi, QC, Canada

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading international Sales & Marketing activities to drive revenue growth
• Managing strategic accounts and international projects
• Fostering internal synergies, customer proximity, and overall commercial performance
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, international environment.

📋 Key Responsibilities

✅ Lead the development and execution of the global sales strategy

✅ Manage and grow strategic accounts, focusing on long-term customer success

✅ Oversee international projects, ensuring timely delivery and customer satisfaction

✅ Collaborate with marketing to develop and implement go-to-market strategies

✅ Foster a culture of performance and continuous improvement within the sales team

✅ Act as a catalyst for internal synergies, driving cross-functional collaboration

ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in engineering or a relevant field (MBA is an asset)

Experience: Over 10 years of experience in B2B industrial sales, including complex long-cycle sales, and concrete experience in managing strategic accounts and international projects

Required Skills:

• Proven leadership skills, with the ability to mobilize and coach teams
• Strong consultative sales approach, with a solid understanding of technical aspects
• Excellent execution skills, commercial rigor, and strong coordination abilities
• Integrated vision of sales, marketing, and product development
• Strategic pricing and negotiation skills
• Proficiency in using CRM as a sales management tool
• Clear communication, active listening, and high results orientation

Preferred Skills:

• Knowledge of the aluminum industry
• Experience in international markets (India, Middle East, USA, Europe)
• Fluency in English and French, with a third language being an asset

ASSUMPTION: Given the international nature of the role, candidates with experience in global markets and multiple languages will be at a significant advantage.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is CAD 120,000 - 160,000 per year. This estimate is inclusive of base salary and variable compensation.

Benefits:

• Health and dental insurance
• Retirement savings plan
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time, with a flexible work schedule that may include travel to international locations

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: STAS Inc. operates in the machinery manufacturing industry, specializing in the development, fabrication, and commercialization of technologically advanced equipment for the global aluminum industry.

Company Size: With 51-200 employees, STAS Inc. is a mid-sized company that offers opportunities for growth and impact within a dynamic environment.

Founded: Established in 1989, STAS Inc. has a rich history and extensive experience in the aluminum industry.

Company Description:

• Dynamic and entrepreneurial company
• Specializes in developing, fabricating, and commercializing advanced equipment for the global aluminum industry
• Serves a global market with quality specifications that comply with world standards

Company Specialties:

• Design and commercialization of technologically advanced equipment

Company Website: http://www.stas.com

ASSUMPTION: STAS Inc. is a well-established company with a strong reputation in the aluminum industry, offering opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring extensive experience and a proven track record in sales and marketing.

Reporting Structure: The Directeur(trice) principal(e) des ventes et marketing will report directly to the CEO and work closely with other senior leaders within the organization.

Work Arrangement: This role requires a combination of on-site work at the company's headquarters in Chicoutimi, QC, and international travel to manage global accounts and projects.

Growth Opportunities:

• Potential to expand the company's global footprint and market share
• Opportunities to develop and mentor junior team members
• Possibility to grow into a broader leadership role within the organization

ASSUMPTION: Given the company's growth trajectory and international focus, there are significant opportunities for career advancement and impact in this role.

🌍 Location & Work Environment

Office Type: STAS Inc. operates a single office location in Chicoutimi, QC, with a collaborative and dynamic work environment.

Office Location(s): 622, des Actionnaires, Chicoutimi, QC G7J 5A9, CA

Geographic Context:

• Chicoutimi is located in the Saguenay–Lac-Saint-Jean region of Quebec, Canada
• The region offers a high quality of life, with access to outdoor activities and a vibrant cultural scene
• STAS Inc. is situated in a bustling industrial park, with easy access to major transportation networks

Work Schedule: The work schedule for this role is full-time, with flexible hours and the expectation of occasional international travel.

ASSUMPTION: The work environment at STAS Inc. is fast-paced and collaborative, with a strong emphasis on innovation and customer success.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and situational interviews to evaluate sales skills and leadership potential
• Final interview with the CEO to discuss strategic vision and alignment with company goals

Key Assessment Areas:

• Sales acumen and strategic thinking
• Leadership skills and team management
• Cross-functional collaboration and stakeholder management
• Adaptability and cultural sensitivity for international markets

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales experience, leadership skills, and international exposure
• Prepare examples of your successful sales strategies, account management, and team leadership
• Demonstrate your understanding of the aluminum industry and STAS Inc.'s unique value proposition

ATS Keywords: Sales leadership, strategic accounts, international projects, CRM, aluminum industry, go-to-market strategy, cross-functional collaboration

ASSUMPTION: The application process at STAS Inc. is designed to assess candidates' sales skills, leadership potential, and cultural fit within the organization.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)

ASSUMPTION: Proficiency in CRM software and other relevant sales and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Customer focus
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on results and performance
• Opportunities for international travel and exposure to diverse markets

Self-Assessment Questions:

• Do you thrive in a dynamic, entrepreneurial environment?
• Are you comfortable working in a fast-paced, results-driven culture?
• Do you have experience managing international accounts and projects?
• Are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: Candidates who align with STAS Inc.'s values and work style will be better positioned to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing a diverse portfolio of international accounts with varying needs and expectations
• Balancing strategic planning with day-to-day sales execution
• Adapting to a dynamic and evolving market landscape
• Fostering a high-performing sales culture within a growing organization

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their sales expertise, leadership skills, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position requires a strong strategic focus and the ability to manage complex, long-cycle sales
• Compared to other sales leadership roles, this position offers a unique opportunity to drive growth in a specialized, global industry
• Career progression may involve expanding into other senior leadership roles within the organization, such as Chief Commercial Officer or Chief Executive Officer

ASSUMPTION: This role offers a unique blend of strategic sales, leadership, and international exposure, setting it apart from other sales positions in the market.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product line in an international market
• Managing a strategic account through a complex, multi-year project, ensuring customer satisfaction and driving revenue growth
• Leading a cross-functional team to optimize sales processes and improve overall performance

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and customer-focused nature of the role, highlighting the importance of strong leadership, sales acumen, and adaptability.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth strategy?
• What are the most significant challenges facing the sales team currently, and how can this role address them?
• How does STAS Inc. support the professional development and growth of its sales team members?
• What are the key priorities for this role in the first 90 days?
• How does STAS Inc. foster a culture of innovation and continuous improvement within its sales organization?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides an opportunity to assess the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales experience, leadership skills, and international exposure
• Prepare examples of your successful sales strategies, account management, and team leadership
• Demonstrate your understanding of the aluminum industry and STAS Inc.'s unique value proposition
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.