Director, Acquisition

📌 Core Information

🔹 Job Title: Director, Acquisition

🔹 Company: Rev

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2-3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Owning and optimizing the acquisition funnel to drive customer and revenue growth
• Scaling multi-channel growth across paid media, SEO, and web development to maximize reach and volume
• Leading a team of Paid Media, SEO, Web Development, and Web Design specialists to execute strategies
• Collaborating cross-functionally with Product, Content Marketing, and Design teams to align acquisition initiatives with broader company goals
• Analyzing campaign and website analytics data to derive insights and inform ongoing strategy and budget allocation

ASSUMPTION: This role requires a strategic yet hands-on leader with a bias for action and a highly analytical, data-driven approach to thrive in the fast-paced environment at Rev.

📋 Key Responsibilities

✅ Own and optimize the acquisition funnel, ensuring efficient allocation of spend and strong ROI across all channels

✅ Scale multi-channel growth by expanding existing digital channels and continually testing new channels to maximize reach and volume

✅ Drive organic growth through a comprehensive SEO strategy, increasing organic traffic and conversions

✅ Guide web development and design efforts to improve website performance, UX/UI, and conversion rates, and design A/B tests to optimize landing pages, funnels, and creative

✅ Define KPIs and leverage analytics to monitor performance, analyze campaign and website analytics data, and derive insights to inform ongoing strategy and budget allocation

✅ Manage, mentor, and grow a high-performing acquisition team, fostering a culture of data-driven decision-making, experimentation, and rapid execution

✅ Collaborate with internal stakeholders and outside agencies/partners to align acquisition initiatives with broader company goals and ensure cohesive messaging across channels

✅ Serve as the thought leader for acquisition marketing, presenting performance results, insights, and clear recommendations to executive leadership, and championing new ideas and innovations in digital marketing to drive continuous improvement

ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and team leadership to succeed in driving customer and revenue growth for Rev.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 12+ years of digital marketing experience, with a heavy emphasis on customer acquisition across SEO, SEM/Paid Media, and web/landing page optimization

Required Skills:

• Proven track record of growth in developing, executing, and scaling innovative acquisition programs across a variety of channels and audiences in a fast-paced, dynamic environment
• 5+ years of proven people management experience, including building and leading multidisciplinary marketing teams and managing agency or vendor partnerships
• Budget & analytical expertise: Experience managing multimillion-dollar marketing budgets and forecasting performance outcomes, with a deep understanding of marketing analytics, attribution models, and key performance metrics
• Strong proficiency with marketing analytics and optimization tools such as Google Analytics (GA4), Looker or similar BI platforms, Mixpanel, and A/B testing frameworks (e.g. GrowthBook), as well as major advertising platforms and SEO tools
• Action-oriented leadership with a bias for action, hands-on approach to problem-solving, and the ability to move quickly and decisively
• Excellent communication and presentation skills, with the ability to clearly articulate strategy, results, and recommendations to different stakeholders and influence cross-functional teams to align behind acquisition goals

Preferred Skills:

• Experience with AI-driven marketing tools, new advertising channels, and growth hacking tactics
• Familiarity with the legal or speech technology industry

ASSUMPTION: Candidates with a strong background in digital marketing, customer acquisition, and team leadership are most likely to succeed in this role at Rev.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (based on industry standards for a Director of Acquisition role with 10+ years of experience in Austin, Texas)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with an expectation of being on-site 2-3 days per week at the Austin office

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Speech technology and transcription services

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and impact)

Founded: 2010 (15 years of experience in the industry)

Company Description:

• Rev is a speech technology company transforming how legal professionals, journalists, and researchers work with critical speech data
• Offers a comprehensive suite of services, including industry-leading APIs, audio/video recording, real-time transcription, AI note-taking, and advanced summarization tools
• Trusted by over 1 million users, including AM Law 100 firms, court reporting agencies, and media publications worldwide

Company Specialties:

• AI transcription and captions
• Speech-to-text technology
• Legal transcription and deposition summaries
• Market research and productivity tools

Company Website: rev.com

ASSUMPTION: Rev is a well-established company in the speech technology industry, offering a range of services and a strong reputation among its clients.

📊 Role Analysis

Career Level: Director-level role, reporting to the Director of Integrated Marketing

Reporting Structure: This role is part of the Marketing department and will manage a team of Paid Media, SEO, Web Development, and Web Design specialists

Work Arrangement: Hybrid (2-3 days on-site per week at the Austin office)

Growth Opportunities:

• Potential to grow the acquisition team and expand the role's responsibilities
• Opportunities to collaborate with cross-functional teams and influence company-wide strategies
• Chance to work on innovative projects and drive continuous improvement in digital marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Rev's customer acquisition strategies.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Austin, Texas (with an option to work remotely 2-3 days per week)

Geographic Context:

• Austin, Texas is a vibrant city with a strong tech industry and a growing job market
• The cost of living in Austin is generally lower than in other major tech hubs like San Francisco or New York City
• Austin offers a diverse range of cultural attractions, outdoor activities, and a thriving music and food scene

Work Schedule: Full-time (40 hours per week), with flexible hours and unlimited PTO

ASSUMPTION: The hybrid work arrangement and flexible work schedule at Rev offer applicants the best of both worlds – the opportunity to collaborate in person and the flexibility to work remotely.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the Director of Integrated Marketing and other team members
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Leadership and team management abilities
• Communication and presentation skills
• Alignment with Rev's company culture and values

Application Tips:

• Highlight your relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Rev's business and how your skills and experience align with the role's requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
• Research Rev's company culture, values, and recent projects to show your enthusiasm and preparation for the role

ATS Keywords: Digital Marketing, Customer Acquisition, SEO, SEM, Web Optimization, Team Leadership, Data Analysis, Budget Management, A/B Testing, Communication, Growth Marketing, Analytical Skills, Problem Solving, Collaboration, Innovation, Presentation Skills

ASSUMPTION: Applicants who demonstrate a strong understanding of digital marketing, customer acquisition strategies, and Rev's business are most likely to succeed in the interview process.

🛠️ Tools & Technologies

• Google Analytics (GA4)
• Looker or similar BI platforms
• Mixpanel
• GrowthBook or similar A/B testing frameworks
• Major advertising platforms (e.g., Google Ads, Meta Ads Manager)
• SEO tools (e.g., SEMrush)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Proficiency with the listed tools and technologies is essential for success in this role at Rev.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Focus on understanding and meeting the needs of customers
• Innovative: Encourage creativity, experimentation, and continuous learning
• Collaborative: Foster a culture of teamwork, open communication, and mutual respect
• Data-driven: Make informed decisions based on data and analytics

Work Style:

• Fast-paced and dynamic, with a focus on rapid execution and continuous improvement
• Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
• Collaborative and cross-functional, with a focus on working closely with other teams to achieve common goals

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable making decisions with incomplete information?
• Are you skilled at analyzing data and using it to inform strategic decisions and optimize performance?
• Do you have experience managing and mentoring high-performing teams, and are you comfortable delegating tasks and empowering team members?

ASSUMPTION: Applicants who align with Rev's company values and work style are most likely to succeed in this role and make a positive impact on the company's culture.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Balancing multiple priorities and projects, with a need to prioritize and reprioritize tasks based on changing business needs
• Working in a fast-paced environment with tight deadlines and high expectations for performance
• Adapting to changes in the digital marketing landscape, requiring continuous learning and innovation

ASSUMPTION: Applicants should be prepared to face these challenges and have strategies in place to overcome them successfully.

📈 Similar Roles Comparison

• This role is similar to a Director of Growth or Director of Demand Generation, with a focus on customer acquisition and revenue growth
• Unlike these roles, the Director, Acquisition at Rev has a broader scope, including SEO and web optimization, in addition to paid media
• Career progression in this role could lead to a VP of Marketing or Chief Marketing Officer position, with broader responsibilities for marketing strategy and execution

ASSUMPTION: Applicants should consider the unique aspects of this role at Rev and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to increase organic traffic and conversions by 20% within the first six months
• Optimizing the website for conversion, with a focus on improving the user experience and reducing bounce rates by 15% through A/B testing and iterative design
• Expanding the reach of Rev's paid media campaigns by identifying and testing new channels, with a goal of increasing new customer acquisition by 15% within the first year

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and achievements in driving customer acquisition and revenue growth through digital marketing strategies.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the acquisition team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as Product and Content Marketing, to ensure cohesive messaging and alignment with broader company goals?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does Rev support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of Rev's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight your relevant digital marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Rev's business and how your skills and experience align with the role's requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
• Research Rev's company culture, values, and recent projects to show your enthusiasm and preparation for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.