Director, AdTech Data Partnerships

📌 Core Information

Job Title: Director, AdTech Data Partnerships

Company: PulsePoint

Location: United States (Remote OK)

Job Type: Full-Time

Category: Advertising Services

Date Posted: April 21, 2025

Experience Level: 10+ years

Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading strategic partnerships to enhance data capabilities for PulsePoint's Demand-Side Platform (DSP).
• Collaborating with internal teams and external partners to integrate data solutions and optimize campaign performance.
• Negotiating and managing partnerships to drive growth and revenue for the DSP.
• Staying informed about industry trends, regulations, and emerging technologies to maintain a competitive edge.
• Representing PulsePoint at industry events and conferences to promote data capabilities and partnerships.

ASSUMPTION: This role requires a deep understanding of digital advertising, data products and pricing, supply chain dynamics, and quality assurance processes. The ideal candidate will have a passion for data-driven decision-making and a proven track record of successfully negotiating and managing partnerships.

📋 Key Responsibilities

Strategic Partnership Development:

• Identify, evaluate, and establish partnerships with a diverse set of data providers to enhance the DSP's data offerings.
• Negotiate and manage partnerships to ensure favorable terms and compliance with legal and regulatory requirements.
• Collaborate with product and engineering teams to integrate new data sources into the DSP, ensuring seamless functionality and performance.
• Conduct market research to identify trends, opportunities, and competitive landscape related to data partnerships in the digital advertising ecosystem.
• Establish KPIs to measure the success of data partnerships and regularly report on performance to senior management.
• Work closely with sales, marketing, and product teams to align data partnership strategies with overall business objectives.
• Stay informed about industry trends, regulations, and emerging technologies that may impact supply quality and marketplace dynamics.
• Represent PulsePoint at industry events, conferences, and forums to promote data capabilities and partnerships.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities.

🎯 Required Qualifications

Education:

• A Bachelor’s degree in Business, Marketing, Data Science, or a related field; an MBA is preferred.

Experience:

• 10+ years of experience in data partnerships, business development, or a related role within the digital advertising or technology industry.

Required Skills:

• Strong understanding of data privacy regulations and compliance (e.g., GDPR, CCPA).
• Proven track record of successfully negotiating and managing partnerships.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Familiarity with programmatic advertising and DSP technologies is a plus.
• Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team, even in situations where they are not the direct reporting manager.

Preferred Skills:

• Experience with healthcare data and healthcare marketing is a plus.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, PulsePoint values a diverse range of backgrounds and experiences, and encourages applicants to apply if they meet the majority of the qualifications.

💰 Compensation & Benefits

Salary Range: $160,000 - $175,000 base + $16,000 - $17,500 target annual bonus based on company and individual performance

Benefits:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• Referral bonus program

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and PulsePoint's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2011

Company Description:

• PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes.
• The company is leading a revolution in radical health personalization to help organizations improve how they provide care, education, and support to people when they need it most.
• Through programmatic automation, PulsePoint interprets the hard-to-read signals of the customer journey and understands the connection points between relevance and engagement.
• This enables the company to deliver a suite of tools that allow for the seamless activation of health options.

Company Specialties:

• Programmatic Advertising
• Programmatic Video
• Content Marketing
• Programmatic Mobile
• Data Management
• Native Advertising
• Content Targeting
• Ad Exchange
• Audience Targeting
• Data Transparency
• RTB (Real Time Bidding)
• Advertising Technology
• Health
• Clinical Trials
• Health Tech
• Ad Tech
• Healthcare Marketing
• Patient Recruitment
• Population Health Management
• Programmatic Health

Company Website: PulsePoint

ASSUMPTION: The information provided above is based on PulsePoint's LinkedIn profile and may not include the most recent updates or changes to the company's structure, services, or specialties.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Chief Revenue Officer (CRO) and works closely with the CRO and other senior leaders within the organization.

Work Arrangement: This role is remote-friendly and open to candidates from various locations within the United States. However, the ideal candidate will be available during core business hours (9am-6pm ET) to ensure effective collaboration with the team.

Growth Opportunities:

• This role offers the opportunity to work closely with senior leaders and gain exposure to various aspects of the business, providing ample room for growth and development.
• The ideal candidate will have the chance to shape the data partnerships strategy and make a significant impact on the company's bottom line.

ASSUMPTION: The growth opportunities listed above are based on the role's requirements and the company's structure. However, actual growth prospects may vary depending on business needs, performance, and individual career aspirations.

🌍 Location & Work Environment

Office Type: PulsePoint has offices in New York, NY, and San Francisco, CA. However, this role is remote-friendly and can be performed from any location within the United States.

Office Location(s): 360 Madison Ave, Floor 14, New York, NY 10017, US and 564 Market St, Suite 305, San Francisco, CA 94104, US

Geographic Context:

• The United States is the primary market for PulsePoint's services, with a strong focus on the healthcare industry.
• The company's headquarters are in New York, NY, with a significant presence in San Francisco, CA.
• PulsePoint serves clients across the United States and has partnerships with data providers and other industry stakeholders worldwide.

Work Schedule: The ideal candidate will be available during core business hours (9am-6pm ET) to ensure effective collaboration with the team. However, PulsePoint offers flexible work arrangements and encourages a healthy work-life balance.

ASSUMPTION: The work environment and schedule for this role may vary depending on business needs, team dynamics, and individual preferences. PulsePoint is committed to providing a flexible and supportive work environment for its employees.

💼 Interview & Application Insights

Typical Process:

• Initial Phone Screen (30 minutes)
• Hiring Manager Interview (30 minutes)
• Team Interview (30 minutes each with 2 people this role will be working closely with)
• Case Study
• Reference Checks (2-3 references)

Key Assessment Areas:

• Data Partnership Strategy
• Negotiation Skills
• Industry Knowledge
• Leadership Potential
• Cultural Fit

Application Tips:

• Highlight your relevant experience and achievements in data partnerships, business development, or related fields.
• Demonstrate your understanding of the digital advertising ecosystem and PulsePoint's role within it.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work in a dynamic environment.
• Research PulsePoint's company culture and values, and be ready to discuss how your personal values align with the company's mission.

ATS Keywords: Data Partnerships, Business Development, Digital Advertising, Data Privacy Regulations, Negotiation, Contract Management, Data Integration, Market Analysis, Performance Monitoring, Cross-Functional Collaboration, Thought Leadership, Analytical Skills, Leadership, Communication, Interpersonal Skills, Programmatic Advertising, DSP Technologies

ASSUMPTION: The interview process and assessment areas listed above are based on the role's requirements and PulsePoint's standard hiring process. However, the actual interview process may vary depending on the candidate's qualifications, business needs, and the hiring manager's preferences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The tools and technologies listed above are commonly used in roles similar to this one. However, the actual tools required for this role may vary depending on PulsePoint's internal systems and the candidate's specific skillset.

👔 Cultural Fit Considerations

Company Values:

• Innovation: PulsePoint encourages employees to think outside the box and challenge the status quo to drive continuous improvement.
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals.
• Accountability: PulsePoint holds its employees responsible for delivering high-quality work and taking ownership of their results.
• Integrity: The company values honesty, transparency, and ethical decision-making in all aspects of its operations.
• Customer Focus: PulsePoint prioritizes the needs and preferences of its clients and strives to exceed their expectations.

Work Style:

• PulsePoint values employees who are proactive, adaptable, and able to thrive in a fast-paced, dynamic environment.
• The company encourages a growth mindset and supports employees in developing new skills and taking on new challenges.
• PulsePoint fosters a culture of open communication and encourages employees to share their ideas and insights to improve the company's products and services.

Self-Assessment Questions:

• How do your personal values align with PulsePoint's company values, particularly in the context of this role?
• How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage multiple projects simultaneously?
• How do you balance the need for innovation and collaboration with the importance of accountability and integrity in your work?

ASSUMPTION: The cultural fit considerations listed above are based on PulsePoint's company values and the requirements of this specific role. However, the actual cultural fit factors and assessment questions may vary depending on the candidate's qualifications and the hiring manager's preferences.

⚠️ Potential Challenges

• The data partnerships landscape is constantly evolving, requiring the ideal candidate to stay up-to-date with industry trends and adapt their strategies accordingly.
• Negotiating and managing partnerships can be complex and time-consuming, requiring strong project management skills and the ability to balance multiple priorities.
• The ideal candidate may need to work with stakeholders across various time zones and manage different work arrangements, requiring exceptional communication and collaboration skills.
• The role may require occasional travel to attend industry events, conferences, and client meetings, which can disrupt the ideal candidate's work-life balance if not managed effectively.

ASSUMPTION: The potential challenges listed above are based on the role's requirements and the dynamics of the data partnerships landscape. However, the actual challenges faced by the ideal candidate may vary depending on business needs, team dynamics, and individual preferences.

📈 Similar Roles Comparison

• Compared to other data partnerships roles, this position requires a deeper understanding of the digital advertising ecosystem and a broader range of industry-specific knowledge.
• Unlike other roles, this position offers the opportunity to work closely with senior leaders and gain exposure to various aspects of the business, providing ample room for growth and development.
• The ideal candidate will have the chance to shape the data partnerships strategy and make a significant impact on the company's bottom line, unlike roles with more limited scope or influence.

ASSUMPTION: The role comparison points listed above are based on the requirements of this specific role and industry trends. However, the actual similarities and differences between this role and other data partnerships roles may vary depending on the specific context and business needs.

📝 Sample Projects

• Developing and executing a strategic plan to expand PulsePoint's data partnerships portfolio by 20% within the first year of employment.
• Negotiating and managing a complex data partnership with a major healthcare data provider, resulting in a 15% increase in revenue for PulsePoint's DSP.
• Conducting a comprehensive market analysis of the data partnerships landscape and identifying new opportunities for growth and innovation.

ASSUMPTION: The sample projects listed above are based on the role's requirements and industry trends. However, the actual projects undertaken by the ideal candidate may vary depending on business needs, team dynamics, and individual preferences.

❓ Key Questions to Ask During Interview

• How does PulsePoint approach data privacy and compliance in its data partnerships, and how can I contribute to maintaining high standards in this area?
• Can you describe a time when you had to negotiate a complex partnership agreement, and how did you ensure a successful outcome?
• How do you stay informed about industry trends and emerging technologies in the data partnerships landscape, and how do you incorporate this knowledge into your strategies?
• How do you balance the need for innovation and collaboration with the importance of accountability and integrity in your work, particularly in a remote or hybrid work environment?
• How do you approach working with stakeholders across different time zones and managing different work arrangements to ensure effective communication and collaboration?

ASSUMPTION: The key questions to ask during the interview listed above are based on the role's requirements and industry trends. However, the actual questions asked may vary depending on the candidate's qualifications, business needs, and the hiring manager's preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the PulsePoint careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching PulsePoint's company culture, values, and the data partnerships landscape
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.