Director, AdTech Data Partnerships

📌 Core Information 🔹 Job Title: Director, AdTech Data Partnerships 🔹 Company: PulsePoint 🔹 Location: United States (Remote OK) 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: April 4, 2025 🚀 Job Overview Key aspects of this role include: - Developing and managing strategic partnerships to enhance data capabilities for PulsePoint's Demand-Side Platform (DSP). - Collaborating with internal teams and external partners to integrate data solutions and drive growth. - Negotiating agreements and ensuring compliance with legal and regulatory requirements. - Monitoring performance and reporting on the success of data partnerships. - Representing PulsePoint at industry events and conferences to promote data capabilities and partnerships. *ASSUMPTION: This role requires a strong understanding of data partnerships, business development, and digital advertising. The ideal candidate will have a proven track record of successfully negotiating and managing partnerships.* 📋 Key Responsibilities ✅ Strategic Partnership Development: - Identify, evaluate, and establish partnerships with a diverse set of data providers to enhance the DSP's data offerings. ✅ Negotiation and Contract Management: - Lead negotiations for data partnership agreements, ensuring favorable terms and compliance with legal and regulatory requirements. ✅ Data Integration: - Collaborate with product and engineering teams to integrate new data sources into the DSP, ensuring seamless functionality and performance. ✅ Market Analysis: - Conduct market research to identify trends, opportunities, and competitive landscape related to data partnerships in the digital advertising ecosystem. ✅ Performance Monitoring: - Establish KPIs to measure the success of data partnerships and regularly report on performance to senior management. ✅ Cross-Functional Collaboration: - Work closely with sales, marketing, and product teams to align data partnership strategies with overall business objectives. ✅ Thought Leadership: - Represent PulsePoint at industry events, conferences, and forums to promote our data capabilities and partnerships. *ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and interpersonal skills.* 🎯 Required Qualifications Education: - Bachelor’s degree in Business, Marketing, Data Science, or a related field; MBA preferred. Experience: - 10+ years of experience in data partnerships, business development, or a related role within the digital advertising or technology industry. Required Skills: - Strong understanding of data privacy regulations and compliance (e.g., GDPR, CCPA). - Proven track record of successfully negotiating and managing partnerships. - Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. - Familiarity with programmatic advertising and DSP technologies is a plus. Preferred Skills: - Excellent analytical skills with the ability to interpret complex data and make data-driven decisions. - Strong leadership and team management skills, with the ability to inspire and motivate a diverse team, even in situations where they are not the direct reporting manager. *ASSUMPTION: Candidates should have a deep understanding of data products and pricing, supply chain dynamics, and quality assurance processes.* 💰 Compensation & Benefits Salary Range: - $160,000 - $185,000 base + 16-18.5k target annual bonus based on company and individual performance Benefits: - Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance - 401(k) Match - Generous paid vacation and sick time - Paid parental leave & adoption assistance - Annual tuition assistance - Better Yourself Wellness program - Group volunteer opportunities and fun events - Commuting subsidy and commuter benefits - Referral bonus program Working Hours: - 9am-6pm ET preferred, but also open to PT/MT/CT hours *ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the candidate's qualifications and PulsePoint's internal compensation structure.* 🔍 Company Context Industry: - Advertising Services, with a focus on programmatic advertising and data-driven healthcare marketing. Company Size: - 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. Founded: - 2011, with a strong track record of innovation and growth in the digital advertising and healthcare marketing sectors. Company Description: - PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes. They specialize in radical health personalization, helping organizations improve how they provide care, education, and support to people when they need it most. Company Specialties: - Programmatic Advertising, Programmatic Video, Content Marketing, Programmatic Mobile, Data Management, Native Advertising, Content Targeting, Ad Exchange, Audience Targeting, Data Transparency, RTB (Real Time Bidding), Advertising Technology, Health, Clinical Trials, Health Tech, Ad Tech, Healthcare Marketing, Patient Recruitment, Population Health Management, and Programmatic Health. Company Website: - http://www.pulsepoint.com *ASSUMPTION: PulsePoint's focus on data-driven healthcare marketing sets it apart in the advertising industry, offering unique opportunities for candidates interested in the intersection of technology, data, and healthcare.* 📊 Role Analysis Career Level: - This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and partnership development expertise. Reporting Structure: - The Director of AdTech Data Partnerships will report directly to the Vice President of Data Partnerships or another relevant executive, depending on PulsePoint's organizational structure. Work Arrangement: - This role is remote-friendly, with a preference for candidates in the Eastern Time Zone but open to other time zones as well. Growth Opportunities: - As PulsePoint continues to grow and expand its data partnerships, there will be ample opportunities for the successful candidate to take on additional responsibilities and advance their career within the organization. ASSUMPTION: This role offers a unique opportunity for a seasoned professional to make a significant impact on PulsePoint's data capabilities and drive growth for the company.* 🌍 Location & Work Environment Office Type: - PulsePoint's primary offices are located in New York, NY, and San Francisco, CA, with remote work arrangements available for many roles, including this one. Office Location(s): - 360 Madison Ave, Floor 14, New York, New York 10017, US - 564 Market St, Suite 305, San Francisco, California 94104, US Geographic Context: - PulsePoint's remote-friendly work environment allows employees to work from various locations across the United States, with a preference for candidates in the Eastern Time Zone for this role. Work Schedule: - The work schedule for this role is flexible, with a preference for candidates available during core business hours (9am-6pm ET). ASSUMPTION: PulsePoint's flexible work arrangements cater to a diverse range of employee preferences, promoting work-life balance and employee satisfaction.* 💼 Interview & Application Insights Typical Process: - Initial Phone Screen (30 minutes) - Hiring Manager Interview (30 minutes) - Team Interview (30 minutes each with 2 people this role will be working closely with) - Case Study - Reference Checks (2-3 references) Key Assessment Areas: - Strategic thinking and partnership development skills - Negotiation and contract management expertise - Understanding of data privacy regulations and compliance - Ability to work effectively in a remote, collaborative environment Application Tips: - Tailor your resume and cover letter to highlight your relevant experience in data partnerships, business development, and digital advertising. - Be prepared to discuss your approach to negotiating and managing partnerships, as well as your understanding of data privacy regulations and compliance. - Familiarize yourself with PulsePoint's company culture and values, and be ready to discuss how your personal values align with theirs. ATS Keywords: - Data Partnerships, Business Development, Digital Advertising, Data Privacy Regulations, Negotiation, Contract Management, Programmatic Advertising, DSP, Data Integration, Market Analysis, Performance Monitoring, Cross-Functional Collaboration, Thought Leadership, Remote Work, Strategic Partnerships, Data Capabilities, Healthcare Marketing, Ad Tech, Health Tech ASSUMPTION: PulsePoint's hiring team will be looking for candidates with a strong track record of success in data partnerships and business development, as well as a deep understanding of the digital advertising and healthcare marketing industries.* 🛠️ Tools & Technologies - Relevant tools and technologies for this role may include: - CRM software (e.g., Salesforce, HubSpot) - Data analysis and visualization tools (e.g., Tableau, Power BI) - Project management tools (e.g., Asana, JIRA) - Communication and collaboration platforms (e.g., Slack, Microsoft Teams) - Data integration and ETL tools (e.g., Talend, Pentaho) ASSUMPTION: The specific tools and technologies required for this role may vary depending on PulsePoint's internal systems and processes.* 👔 Cultural Fit Considerations Company Values: - PulsePoint's core values include: - Innovation: Pioneering new solutions to drive growth and improve outcomes. - Collaboration: Working together to achieve shared goals and exceed expectations. - Integrity: Upholding the highest ethical standards in all aspects of our work. - Customer Focus: Putting the needs of our clients and partners at the center of everything we do. - Data-Driven: Leveraging data and analytics to inform decision-making and drive results. Work Style: - PulsePoint's work environment emphasizes: - A fast-paced, dynamic environment that requires strong adaptability and resilience. - A culture of collaboration and teamwork, with a focus on collective success. - A data-driven approach to problem-solving and decision-making. - A commitment to continuous learning and professional development. Self-Assessment Questions: - How do your personal values align with PulsePoint's core values, particularly in the context of this role? - How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage multiple projects simultaneously? - How do you ensure effective communication and collaboration with remote team members, and what tools or strategies do you use to facilitate remote work? ASSUMPTION: PulsePoint's company culture emphasizes innovation, collaboration, and a data-driven approach to work, making it an ideal fit for candidates who thrive in dynamic, fast-paced environments and are passionate about driving growth through strategic partnerships.* ⚠️ Potential Challenges - Navigating a complex and evolving data landscape, requiring a deep understanding of data products, pricing, supply chain dynamics, and quality assurance processes. - Balancing the demands of multiple partnerships and stakeholders, requiring strong project management and prioritization skills. - Adapting to changes in the digital advertising and healthcare marketing industries, which can be volatile and unpredictable. - Managing remote teams and fostering a collaborative work environment, even when team members are not co-located. 📈 Similar Roles Comparison - This role is similar to other senior-level data partnership and business development positions in the digital advertising and healthcare marketing industries. However, PulsePoint's unique focus on data-driven healthcare marketing sets it apart, offering candidates the opportunity to work at the intersection of technology, data, and healthcare. - Compared to related roles in other industries, this position may require a deeper understanding of data privacy regulations and compliance, as well as a stronger emphasis on thought leadership and industry representation. 📝 Sample Projects - Developing and executing a strategic partnership plan to integrate a new data source into PulsePoint's DSP, driving a 20% increase in revenue within the first year. - Negotiating a complex data partnership agreement with a major healthcare organization, ensuring compliance with relevant regulations and achieving a 15% cost savings for PulsePoint. - Conducting a comprehensive market analysis of the data partnership landscape in the digital advertising and healthcare marketing industries, identifying key trends and opportunities for PulsePoint to capitalize on. 💡 Key Questions to Ask During Interview - What are the most pressing data partnership priorities for PulsePoint in the next 12-24 months, and how does this role contribute to achieving those goals? - How does PulsePoint measure the success of its data partnerships, and what KPIs are most important for this role to track and report on? - What opportunities exist for the successful candidate to grow and take on additional responsibilities within the organization, and how does PulsePoint support the professional development of its employees? - How does PulsePoint's compensation structure for this role account for the unique demands and responsibilities of the position, and what opportunities are there for the successful candidate to negotiate their compensation package? ASSUMPTION: PulsePoint's hiring team will be looking for candidates who are strategic thinkers, strong negotiators, and effective communicators, with a deep understanding of the data partnership landscape and a passion for driving growth through strategic partnerships.* 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://jobs.jobvite.com/pulsepoint/job/ohGMvfwY 2. Tailor your resume and cover letter to highlight your relevant experience in data partnerships, business development, and digital advertising. 3. Prepare for the initial phone screen by reviewing the key responsibilities and required qualifications for the role, and be ready to discuss your approach to partnership development, negotiation, and data privacy compliance. 4. Research PulsePoint's company culture and values, and be ready to discuss how your personal values align with theirs. 5. Familiarize yourself with the digital advertising and healthcare marketing industries, and be prepared to discuss recent trends and developments in the field. 6. Prepare for the hiring manager interview by anticipating questions about your leadership style, team management skills, and approach to thought leadership and industry representation. 7. Prepare for the team interview by researching the teams you will be working closely with and thinking about how you can contribute to their success. 8. Prepare for the case study by reviewing PulsePoint's data partnership strategy and thinking about how you can contribute to its growth and success. 9. Follow up with the hiring team one week after your interview to express your continued interest in the role and ask about next steps in the selection process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.