Director, AdTech Supply Partnerships

📌 Core Information

Job Title: Director, AdTech Supply Partnerships

Company: PulsePoint

Location: Newark, New Jersey, United States (Remote/Hybrid)

Job Type: Full-Time

Category: Advertising Services

Date Posted: April 9, 2025

Experience Level: 10+ years

Remote Status: Hybrid (3 days/week in Newark, NJ office)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and vision development for supply partnerships
• Identifying, evaluating, and establishing strategic partnerships with SSPs and publishers
• Negotiating and managing supply agreements and roadmaps
• Optimizing supply management and maximizing revenue potential
• Conducting market research and analysis to inform partnership strategies
• Collaborating cross-functionally to align supply partnership strategies with overall business objectives
• Representing PulsePoint at industry events and conferences

ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to navigate complex partnerships and negotiations. A successful candidate will have a proven track record in supply chain management, digital advertising, or a related field, with a focus on SSP and publisher partnerships.

📋 Key Responsibilities

Strategic Leadership and Vision Development:

Develop and implement the vision and strategy for supply partnerships, aligning with overall business objectives and market trends.

Partnership Development:

Identify, evaluate, and establish strategic partnerships with SSPs and publishers to improve DSP performance and capabilities, supply quality, and access enhanced data signals.

Negotiation and Contract Management:

Lead negotiations for strategic supply agreements, ensuring alignment between technical roadmap and commercial terms, joint financial interests, compliance with legal and regulatory requirements, and alignment with company goals.

Supply Optimization:

Collaborate with internal teams to optimize supply management, ensuring efficient utilization of supply sources and maximizing revenue potential.

Market Analysis:

Conduct market research to identify trends, opportunities, and competitive landscape related to SSPs and publisher partnerships in the digital advertising ecosystem.

Performance Monitoring:

Establish KPIs to measure the success of supply partnerships and regularly report on performance to senior management, making data-driven recommendations for improvement.

Cross-Functional Collaboration:

Work closely with product, sales, and marketing teams to align supply partnership strategies with overall business objectives and enhance product offerings.

Thought Leadership:

Represent PulsePoint at industry events, conferences, and forums to promote our supply capabilities and partnerships, establishing PulsePoint as a leader in the marketplace.

ASSUMPTION: This role requires strong leadership, team management, and communication skills, as well as the ability to work effectively with both internal and external stakeholders.

🎯 Required Qualifications

Education:

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.

Experience:

8+ years of experience in supply chain management, digital advertising, or a related role, with a focus on partnerships with SSPs and publishers.

Required Skills:

• Proven track record of successfully negotiating and managing supply agreements and developing joint partnership roadmaps in the digital advertising space.
• Familiarity with programmatic advertising, SSP technologies, and publisher monetization strategies.
• Strong understanding of data privacy regulations and compliance (e.g., GDPR, CCPA).
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Excellent analytical skills with the ability to interpret complex data and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
• Strong leadership and team management skills, with the ability to inspire and motivate a diverse team, even in situations where they are not the direct reporting manager.

Preferred Skills:

• Familiarity with the healthcare industry and healthcare marketing.

ASSUMPTION: A successful candidate will have a proven track record in supply chain management, digital advertising, or a related field, with a focus on SSP and publisher partnerships. They will also possess strong leadership, team management, and communication skills, as well as the ability to work effectively with both internal and external stakeholders.

💰 Compensation & Benefits

Salary Range: $160,000 - $190,000 base + $16,000 - $19,000 target annual bonus based on company and individual performance

Benefits:

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• Referral bonus program

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and PulsePoint's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2011

Company Description:

• PulsePoint is an advanced data and technology company that is breaking new ground with programmatic solutions for healthcare organizations, to personalize information and improve outcomes.
• The company is leading a revolution in radical health personalization to help organizations improve how they provide care, education, and support to people when they need it most.
• Through programmatic automation, PulsePoint interprets the hard-to-read signals of the customer journey and understands the connection points between relevance and engagement, enabling the delivery of a suite of tools that allow for the seamless activation of health options.

Company Specialties:

• Programmatic Advertising
• Programmatic Video
• Content Marketing
• Programmatic Mobile
• Data management
• Native Advertising
• Content Targeting
• Ad Exchange
• Audience Targeting
• Data Transparency
• RTB (Real Time Bidding)
• Advertising Technology
• Health
• Clinical Trials
• Health Tech
• Ad Tech
• Healthcare Marketing
• Patient Recruitment
• Population Health Management

Company Website: PulsePoint

ASSUMPTION: PulsePoint is a technology company that specializes in programmatic advertising solutions for healthcare organizations. The company is known for its innovative approach to data management and personalization, which enables it to deliver targeted and relevant health information to individuals.

📊 Role Analysis

Career Level: Executive

Reporting Structure: This role reports directly to the Chief Revenue Officer (CRO) and works closely with the Head of Supply and Demand Operations.

Work Arrangement: This role is hybrid, with 3 days/week required in the Newark, NJ office. The remaining 2 days/week can be worked remotely.

Growth Opportunities:

• As PulsePoint continues to grow and expand its supply partnerships, there will be opportunities for the successful candidate to take on additional responsibilities and advance their career within the company.
• The role offers the chance to work closely with senior leadership and influence the company's strategic direction in the supply partnerships space.

ASSUMPTION: This role offers a unique opportunity for an experienced supply chain management professional to apply their skills in a dynamic and growing industry, working with a cutting-edge technology company that is at the forefront of programmatic advertising solutions for healthcare organizations.

🌍 Location & Work Environment

Office Type: Hybrid (3 days/week in Newark, NJ office)

Office Location(s): 283-299 Market Street, 4th Floor, Newark, NJ 07102

Geographic Context:

• Newark, NJ is located in the New York metropolitan area, offering easy access to New York City and other nearby attractions.
• The office is conveniently located near major transportation hubs, making it easily accessible for both local and remote employees.

Work Schedule: The work schedule for this role is flexible, with core hours of 9:00 AM - 6:00 PM ET preferred. However, the role is also open to candidates in other time zones, with a willingness to work with the team's East Coast schedule.

ASSUMPTION: The hybrid work arrangement for this role allows for a balance between on-site collaboration and remote flexibility, enabling employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Initial Phone Screen (30 minutes)
• Hiring Manager Interview (30 minutes)
• Team Interview (30 minutes each with 2 people this role will be working closely with)
• Case Study
• Reference Checks (2-3 references)

Key Assessment Areas:

• Strategic thinking and business acumen
• Negotiation and contract management skills
• Ability to work effectively with both internal and external stakeholders
• Industry-specific knowledge of SSPs, publishers, and programmatic advertising

Application Tips:

• Highlight your relevant experience in supply chain management, digital advertising, or a related field, with a focus on SSP and publisher partnerships.
• Demonstrate your strong leadership, team management, and communication skills, as well as your ability to work effectively with both internal and external stakeholders.
• Showcase your understanding of data privacy regulations and compliance, as well as your ability to interpret complex data and make data-driven decisions.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this specific role.

ATS Keywords: Supply Chain Management, Digital Advertising, SSP Partnerships, Publisher Monetization, Programmatic Advertising, Data Privacy, Strategic Leadership, Negotiation, Contract Management, Market Analysis, Performance Monitoring, Cross-Functional Collaboration, Thought Leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, business acumen, and ability to work effectively with both internal and external stakeholders. Candidates should be prepared to discuss their relevant experience in supply chain management, digital advertising, or a related field, with a focus on SSP and publisher partnerships.

🛠️ Tools & Technologies

• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Supply-Side Platforms (SSPs) (e.g., Google Ad Manager, Amazon TAM, OpenX)
• Publisher monetization platforms (e.g., Google AdSense, Mediavine, Rubicon Project)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the tools and technologies listed above is preferred, but not required. PulsePoint will provide training and resources to help the successful candidate develop the necessary skills and knowledge to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change and continuously seek new ways to improve and grow.
• Collaboration: We work together to achieve our goals and support each other's success.
• Integrity: We act with honesty and transparency in all our interactions.

Work Style:

• Agile: We are adaptable and responsive to change, always ready to pivot and adjust our strategies as needed.
• Data-Driven: We make informed decisions based on data and analytics, continuously monitoring and optimizing our performance.
• Customer-Focused: We prioritize the needs and preferences of our customers, always striving to deliver exceptional value.

Self-Assessment Questions:

• How do you align with PulsePoint's core values of innovation, collaboration, and integrity?
• How do you approach working in an agile, data-driven, and customer-focused environment?
• How do you ensure transparency and honesty in your interactions with both internal and external stakeholders?

ASSUMPTION: PulsePoint values candidates who are innovative, collaborative, and integrity-focused, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The role requires strong negotiation and contract management skills, as well as the ability to work effectively with both internal and external stakeholders, which can be challenging at times.
• The role may involve working with complex data and analytics, requiring strong analytical skills and the ability to interpret and communicate insights effectively.
• The role may require occasional travel to meet with partners and attend industry events, which can be demanding and time-consuming.
• The role may involve working with tight deadlines and competing priorities, requiring strong time management and organizational skills.

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong leadership, team management, and communication skills, as well as their ability to work effectively with both internal and external stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Head of Supply Partnerships or a Director of Strategic Partnerships in the digital advertising industry, with a focus on SSP and publisher partnerships.
• However, this role is unique in that it is focused on the healthcare industry and healthcare marketing, requiring a strong understanding of data privacy regulations and compliance.
• The role also offers the opportunity to work with a cutting-edge technology company that is at the forefront of programmatic advertising solutions for healthcare organizations.

ASSUMPTION: This role is unique in its focus on the healthcare industry and healthcare marketing, requiring a strong understanding of data privacy regulations and compliance. The role also offers the opportunity to work with a cutting-edge technology company that is at the forefront of programmatic advertising solutions for healthcare organizations.

📝 Sample Projects

• Developing and implementing a strategic roadmap for partnerships with top SSPs and publishers to improve DSP performance and capabilities
• Negotiating and managing complex supply agreements with multiple stakeholders, ensuring alignment with technical roadmaps, commercial terms, and company goals
• Conducting market research and analysis to identify trends, opportunities, and competitive landscape related to SSPs and publisher partnerships in the digital advertising ecosystem

ASSUMPTION: The successful candidate will have a proven track record in supply chain management, digital advertising, or a related field, with a focus on SSP and publisher partnerships. They will also possess strong leadership, team management, and communication skills, as well as the ability to work effectively with both internal and external stakeholders.

❓ Key Questions to Ask During Interview

• How does PulsePoint approach strategic partnerships with SSPs and publishers, and how can I contribute to this strategy?
• What are the key challenges and opportunities in the current supply landscape, and how can this role address them?
• How does PulsePoint ensure compliance with data privacy regulations and industry standards in its supply partnerships?
• What are the key performance indicators (KPIs) used to measure the success of supply partnerships, and how can I help improve performance in this area?
• How does PulsePoint collaborate with internal teams and external partners to enhance product offerings and drive revenue growth?

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, business acumen, and ability to work effectively with both internal and external stakeholders. Candidates should be prepared to discuss their relevant experience in supply chain management, digital advertising, or a related field, with a focus on SSP and publisher partnerships.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: PulsePoint - Director, AdTech Supply Partnerships
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this specific role.
• Prepare for the interview process by reviewing the key assessment areas and practicing your responses to common interview questions.
• Follow up with the hiring manager after your interview to express your continued interest in the role and address any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.