📌 Core Information
🔹 Job Title: Director, Advertising & Digital Marketing
🔹 Company: Robinson Helicopter Co Inc
🔹 Location: Torrance, California
🔹 Job Type: Full Time
🔹 Category: Management
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of digital marketing efforts
- Agency management and project leadership
- Advertising campaign development and optimization
- Digital marketing strategy formulation and execution
- Website leadership and user experience optimization
- Social media strategy development and scaling
- Performance analysis and reporting
- Team leadership and collaboration
- Trend research and identification
ASSUMPTION: This role requires a high level of strategic thinking, project management, and leadership skills to oversee multiple agencies and digital marketing channels effectively.
📋 Key Responsibilities
✅ Oversee and manage external agencies to align with RHC's strategic goals and deliver on key performance indicators
✅ Develop, manage, and optimize advertising campaigns across various platforms to maximize reach, ROI, and drive actionable outcomes
✅ Formulate and execute integrated digital marketing campaigns encompassing SEO, SEM, social media, email marketing, and content marketing to achieve RHC's business objectives
✅ Guide and project manage an external agency dedicated to UX development, maintenance, and optimization of the RHC website to ensure a seamless user experience and drive significant traffic and conversions
✅ Develop and scale RHC's social media plan, growing engagement and driving actionable outcomes, and manage a dedicated Social Media Strategist
✅ Track and analyze key performance indicators (KPIs) across the entire RHC digital brand ecosystem, providing insightful reports and recommendations for continuous improvement and optimization
✅ Collaborate with internal RHC team members and external agencies to create cohesive, integrated campaigns and foster a collaborative environment
✅ Stay updated on digital marketing trends, tools, and technologies to maintain a competitive edge and bring new growth opportunities to RHC
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple complex projects and ensure seamless campaign execution.
🎯 Required Qualifications
Education: Bachelor of Arts degree in marketing, advertising, communications, digital strategy, or a related field
Experience: 7+ years of proven experience in a digital marketing leadership role, with a strong emphasis on strategy, agency management, and long-term project oversight, or an equivalent with more than 12 years' experience
Required Skills:
- Exceptional written and verbal communication skills
- Demonstrated expertise in digital marketing, including SEO, SEM, social media marketing, content strategy, email marketing, and CRM systems
- Superior analytical and problem-solving skills with a data-driven approach to campaign optimization
- Strong organizational skills and the ability to effectively juggle multiple complex projects
- Proven ability to develop short-term and long-term timelines and strong project management skills
- Adaptability and flexibility in a team environment
- Proficiency in various digital marketing tools
- Passion for transportation, aviation, and/or Robinson Helicopter's legacy of innovation
Preferred Skills:
- In-depth knowledge of the aviation, mobility, or manufacturing industry
- Bilingual in English and Spanish
ASSUMPTION: Given the strategic nature of this role, candidates should have a strong background in digital marketing leadership, with a proven track record of driving results through agency management and project oversight.
💰 Compensation & Benefits
Salary Range: $160,000.00 - $180,000.00 Salary/year
Benefits:
- Not specified in the job description
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in digital marketing. Benefits information is not provided in the job description, so applicants should inquire about benefits during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Aviation and Aerospace Component Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1973
Company Description:
- Robinson Helicopter Company was founded by Frank Robinson in 1973 with a vision to produce high-quality, reliable helicopters efficiently and cost-effectively.
- The company introduced the two-place piston-powered R22 in 1979, making helicopter ownership more accessible and changing the face of general aviation.
- Today, Robinson Helicopter Company produces more than 13,000 helicopters, with top sellers being the R44 and R66 models.
- The company emphasizes research and development, continually improving and offering new technology, such as a cargo hook for the R66 and an autopilot designed specifically for helicopters.
Company Specialties:
- Helicopter Manufacturing
- Pilot Safety Training
- Airframe Maintenance Course
- Research and Development
- Helicopter Overhauls
Company Website: http://www.robinsonheli.com
ASSUMPTION: Robinson Helicopter Company is a well-established manufacturer in the aviation industry, with a strong focus on innovation and continuous improvement.
📊 Role Analysis
Career Level: Executive/Director level role, reporting directly to senior leadership
Reporting Structure: This role is responsible for managing external agencies and internal team members, as well as collaborating with various departments within the company
Work Arrangement: On-site, full-time position with a typical workweek of 40 hours
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands its digital presence
- Opportunities to work on high-impact projects and contribute to the company's overall success
- Chance to develop leadership and management skills by overseeing external agencies and internal team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's digital marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Corporate headquarters with on-site work arrangement
Office Location(s): Torrance, California
Geographic Context:
- Torrance is a city in Los Angeles County, California, with a population of approximately 147,000 people.
- The city is located near the Pacific Ocean and offers a mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-70s Fahrenheit throughout the year.
- Torrance is known for its beaches, parks, and cultural attractions, providing a high quality of life for its residents.
Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The on-site work arrangement at the corporate headquarters in Torrance, California, offers a dynamic and collaborative work environment, with opportunities to interact with various departments and external partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with senior leadership and relevant team members to discuss the role, responsibilities, and qualifications
- Final interview with the hiring manager to make a hiring decision
Key Assessment Areas:
- Strategic thinking and digital marketing expertise
- Agency management and project leadership skills
- Communication and collaboration skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the aviation industry and Robinson Helicopter Company's mission and values
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
- Research Robinson Helicopter Company's competitors and market trends to show your industry awareness
ATS Keywords: Digital Marketing, Advertising, Agency Management, Project Leadership, SEO, SEM, Social Media Marketing, Content Strategy, Email Marketing, CRM, User Experience, Performance Analysis, Team Leadership, Trend Research
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Oracle CRM
- Oracle Eloqua
- Canva
- Squarespace
- Adobe Creative Suite
- iMovie
- Uniqode
- InDesign
ASSUMPTION: Familiarity with these tools and technologies is preferred, as they are commonly used in digital marketing roles and may be required for this position.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Quality and reliability
- Customer focus
- Collaboration and teamwork
- Safety and integrity
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on performance analysis and optimization
- Adaptable and flexible, with the ability to manage multiple complex projects and prioritize tasks effectively
Self-Assessment Questions:
- Do you have a proven track record of driving results through agency management and project oversight in a digital marketing leadership role?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on continuous improvement and collaboration?
- Do you have strong analytical and problem-solving skills, with a data-driven approach to campaign optimization?
- Are you adaptable and flexible, with the ability to manage multiple complex projects and prioritize tasks effectively?
- Do you share Robinson Helicopter Company's commitment to innovation, quality, and customer focus?
ASSUMPTION: Candidates who align with Robinson Helicopter Company's values and work style are more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing multiple external agencies and internal team members, requiring strong project management and leadership skills
- Balancing multiple complex projects and ensuring seamless campaign execution across various initiatives
- Keeping up with the latest digital marketing trends, tools, and technologies to maintain a competitive edge
- Working in a fast-paced and dynamic environment, with a focus on results and continuous improvement
- Adapting to changing circumstances and priorities as needed
ASSUMPTION: These challenges require a high level of strategic thinking, project management, and leadership skills, as well as the ability to adapt to a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing leadership, agency management, and project oversight within the aviation industry
- Compared to similar roles in other industries, this position offers a unique opportunity to shape the digital future of an iconic brand in the aviation sector
- Career path comparison: This role provides significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the marketing department or the company as a whole
ASSUMPTION: This role offers a unique combination of digital marketing leadership, agency management, and project oversight within the aviation industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive brand awareness, engagement, and conversion across various platforms
- Managing external agencies to deliver on key performance indicators and achieve business targets
- Optimizing advertising campaigns to maximize reach, ROI, and drive actionable outcomes
- Scaling social media presence and engagement through strategic planning and execution
- Analyzing and reporting on key performance indicators to drive continuous improvement and optimization
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of this role, requiring a high level of expertise in digital marketing, agency management, and project oversight.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the digital marketing department currently, and how can this role address them?
- How does this role collaborate with other departments within the company, such as engineering, sales, and marketing?
- What are the company's long-term goals for digital marketing, and how does this role contribute to achieving them?
- How does the company support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the company's overall success, as well as your commitment to driving results and contributing to the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
- Research Robinson Helicopter Company's competitors and market trends to show your industry awareness
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
