🔹 Job Title: Director, Affinity Partnerships
🔹 Company: BECU
🔹 Location: Tukwila, WA
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to build and maintain effective relationships with both internal and external stakeholders.
✅ Lead with Vision: Inspire and guide a team to exceed expectations and deliver exceptional results
✅ Build Strategic Frameworks: Design and evolve a playbook for affinity and sponsorship partnerships that aligns with BECU’s growth goals and brand identity
✅ Discover New Opportunities: Identify and evaluate potential partners and sponsorships, crafting compelling business cases that highlight mutual value
✅ Strengthen Existing Partnerships: Deepen relationships with current partners by acting as a trusted advisor and ensuring alignment with shared goals
✅ Drive Marketing Strategy: Develop and implement marketing plans that leverage both BECU and partner assets to drive engagement and growth
✅ Elevate the Brand: Oversee creative strategies that enhance BECU’s image through thoughtful use of partner branding and intellectual property
✅ Leverage Data for Impact: Use analytics to measure campaign success, optimize strategies, and ensure data-driven decision-making
✅ Negotiate with Confidence: Lead contract negotiations and manage agreements in collaboration with legal and vendor management teams
✅ Ensure Governance Excellence: Define roles, responsibilities, and governance structures that support effective partnership execution
✅ Manage Budgets Strategically: Oversee annual and long-term planning for operational, product, and project budgets related to partnerships
✅ Collaborate Across Teams: Work cross-functionally to amplify marketing efforts and ensure partner success
✅ Own the Vision: Operate with autonomy while aligning with executive leadership to drive strategic initiatives forward
✅ Adapt and Contribute: Take on additional responsibilities as needed, always with a focus on impact and innovation
ASSUMPTION: This role involves a mix of strategic planning, relationship management, and operational execution, requiring a well-rounded skill set and the ability to adapt to changing priorities.
Education: Typically requires a Bachelor’s degree in business or equivalent work or educational experience. Advance degree preferred.
Experience: Typically requires 8 years of relevant experience and 5 years of management experience. Minimum 7 years of experience leading cross-functional programs/projects that include key third party partnerships. Minimum 5 years of experience in establishing and/or managing strategic/executive level business partnerships. Minimum 3 years’ experience in sales, project management, business development or strategic alliance management. Minimum 3 years’ experience in creating and implementing Marketing strategies that meet or exceed program goals.
Required Skills:
Preferred Skills:
ASSUMPTION: While the job description mentions preferred qualifications, these skills are highly recommended for success in this role and may be considered required by the hiring manager.
Salary Range: The Target Pay Range for this position is $169,200.00-$206,700.00 annually. The full Pay Range is $131,800.00 - $244,400.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. Incentives are performance-based and targets vary by role.
Benefits:
Working Hours: Typically 40 hours per week, with flexibility for the role to require additional hours as needed.
ASSUMPTION: The salary range provided is a target range and may vary based on individual qualifications. The benefits listed are comprehensive and reflect BECU’s commitment to employee well-being.
Industry: BECU operates in the banking industry, with a focus on consumer banking, consumer lending, business services, and financial education and literacy.
Company Size: BECU is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and development.
Founded: BECU was founded in 1935 and has since grown to serve over 1.5 million members with over $30 billion in managed assets.
Company Description:
Company Specialties:
Company Website: http://www.becu.org
ASSUMPTION: BECU’s cooperative structure and commitment to its members set it apart from traditional banks, offering a unique work environment focused on community impact and member satisfaction.
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Director of Affinity Partnerships will lead a team of relationship managers and marketers, with the opportunity to grow and expand the team as the role evolves.
Work Arrangement: This role is on-site, with the expectation to work from the Tukwila Financial Center office. However, there may be opportunities for remote work or hybrid arrangements based on individual needs and team dynamics.
Growth Opportunities:
ASSUMPTION: The growth opportunities for this role are tied to the success of BECU’s partnership strategy and the Director’s ability to drive measurable impact.
Office Type: BECU’s headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Tukwila Financial Center, 12770 Gateway Drive, Tukwila, WA 98168, US
Geographic Context:
Work Schedule: The work schedule for this role is typically Monday through Friday, with the expectation to work standard business hours. However, the role may require additional hours as needed to meet deadlines or attend events.
ASSUMPTION: The work environment at BECU is collaborative and inclusive, with a strong focus on teamwork and open communication. The Tukwila Financial Center office is designed to support this work environment, with open floor plans, meeting spaces, and breakout areas.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Planning, Partnership Development, Marketing Strategy, Data Analysis, Contract Negotiation, Budget Management, Cross-Functional Collaboration, Leadership, Team Management, Stakeholder Management
ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic thinking, leadership skills, and partnership development experience, as well as their ability to fit with BECU’s collaborative and inclusive work culture.
ASSUMPTION: The tools and technologies listed are common in the industry and are likely to be used in this role. However, the specific tools and technologies used may vary based on BECU’s internal systems and processes.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: BECU’s work culture is centered around its member-focused values and commitment to community impact. Candidates who align with these values and are comfortable working in a collaborative and inclusive environment are likely to be a strong fit for the organization.
ASSUMPTION: The potential challenges listed are common to roles of this nature and can be mitigated with strong organizational skills, strategic planning, and effective communication and collaboration.
ASSUMPTION: The comparison points listed highlight the unique aspects of this role and its potential for career growth and development within the organization.
ASSUMPTION: The sample projects listed are illustrative of the types of initiatives the Director of Affinity Partnerships may lead, with a focus on strategic planning, partnership development, and marketing strategy.
ASSUMPTION: The key questions listed are designed to assess the organization’s commitment to partnership growth, employee development, and work-life balance, as well as the candidate’s fit with the role and the team.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.