Director, Art Direction, Digital Brand Content

📌 Core Information 🔹 Job Title: Director, Art Direction, Digital Brand Content 🔹 Company: Tapestry 🔹 Location: New York, United States 🔹 Job Type: On-site 🔹 Category: Digital Brand Content 🔹 Date Posted: April 14, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Building a powerful, unique, and cohesive brand identity through creative across consumer touchpoints - Translating strategic ideas into compelling and innovative creative concepts that engage the customer and promote brand relevance and desirability across multiple channels - Leading the adaptation of brand campaign assets created by external agency partners to be fit for use across digital touchpoints - Leading seasonal/new arrivals content, working closely with cross-functional partners to build understanding of seasonal messaging strategies - Leading product photography and video assets for eCommerce - Working closely with production teams and styling on all shoot preparation, ensuring execution aligns with concept, and overseeing completion of assets - Leveraging customer data and consumer insights to inform creative approach - Incorporating Kate Spade brand DNA to embed storytelling throughout content - Conducting ongoing and in-depth image research from past through present, with a keen eye for evolving fashion and cultural trends - Leveraging cultural and market insights to inform concept and ideation ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration with various teams to create compelling digital content that drives brand engagement and sales. 📋 Key Responsibilities ✅ Build a powerful, unique, and cohesive brand identity through creative across consumer touchpoints ✅ Translate strategic ideas into compelling and innovative creative concepts that engage the customer and promote brand relevance and desirability across multiple channels ✅ Lead the adaptation of brand campaign assets created by external agency partners to be fit for use across digital touchpoints ✅ Lead seasonal/new arrivals content, working closely with cross-functional partners to build understanding of seasonal messaging strategies ✅ Lead product photography and video assets for eCommerce ✅ Work closely with production teams and styling on all shoot preparation, ensuring execution aligns with concept, and overseeing completion of assets ✅ Leverage customer data and consumer insights to inform creative approach ✅ Incorporate Kate Spade brand DNA to embed storytelling throughout content ✅ Conduct ongoing and in-depth image research from past through present, with a keen eye for evolving fashion and cultural trends ✅ Leverage cultural and market insights to inform concept and ideation ASSUMPTION: The responsibilities listed are comprehensive and cover all aspects of the role. However, the successful candidate should be prepared to take on additional tasks as needed to support the team and achieve the brand's goals. 🎯 Required Qualifications Education: - Bachelor's Degree is a plus Experience: - Minimum 10 years of experience in a related field Required Skills: - Vast knowledge in digital content creation - a must - Extensive knowledge in culture including Music, Art, Fashion, and Film - Exceptional concept art direction skills for stills and motion - Experience working for a retail/fashion brand or ad agency is a plus - Drawing/illustration and film experience skills a plus Preferred Skills: - Proficiency in Photoshop, Illustrator, Keynote, and Acrobat - Strong verbal and written communication skills - Ability to prioritize with tight deadlines and follow through ASSUMPTION: The required and preferred qualifications listed are essential for success in this role. Candidates should possess a strong portfolio showcasing their art direction skills and relevant experience in digital content creation. 💰 Compensation & Benefits Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in Digital Brand Content) Benefits: - Health Benefits (Medical, Dental, Vision) - Life Insurance - Disability Insurance - 401(k) Savings Plan - Paid Time Off for Wellness Needs and Vacations - Employee Discounts - Incentive Compensation Working Hours: 40 hours per week, with flexibility for project demands ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Digital Brand Content. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Retail Apparel and Fashion Company Size: 10,001+ employees Founded: 1941 (as Coach, the parent company of Kate Spade New York) Company Description: Tapestry is a global house of brands that unites the magic of Coach, Kate Spade New York, and Stuart Weitzman to stretch what’s possible. Our company offers a number of benefits to eligible employees, including health benefits, life insurance, disability insurance, a 401(k) savings plan, paid time off, employee discounts, and incentive compensation. Company Specialties: Retail, Apparel, Fashion, Luxury Goods, Accessories, Handbags, Shoes, Jewelry, Home Goods, Digital Brand Content Company Website: www.tapestry.com 📊 Role Analysis Career Level: Director Reporting Structure: This role reports directly to the Senior Director, Art Direction, Digital Brand Content Work Arrangement: On-site, full-time Growth Opportunities: - Potential to lead and mentor junior art directors and designers - Opportunities to collaborate with cross-functional teams and influence brand strategy - Possibility to grow into a senior leadership role within the art direction team ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams, influence brand strategy, and advance to senior leadership positions within the art direction team. 🌍 Location & Work Environment Office Type: Urban office located in Midtown Manhattan, New York City Office Location(s): 10 Hudson Yards, New York, New York 10001, US Geographic Context: - New York City is a major global hub for fashion, art, and culture, providing ample inspiration for creative professionals - The office is conveniently located near public transportation, shopping, dining, and entertainment options - The city offers a diverse and vibrant atmosphere, attracting a wide range of talented individuals from various backgrounds Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for project demands ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on creativity, collaboration, and innovation. The office location provides easy access to cultural attractions, shopping, and dining options, fostering a well-rounded work-life balance. 💼 Interview & Application Insights Typical Process: 1. Phone or video screening with the HR department 2. In-depth art direction test or portfolio review with the hiring manager and/or team members 3. Final round interview with senior leadership, focusing on cultural fit and strategic thinking 4. Background check and onboarding Key Assessment Areas: - Art direction skills and portfolio - Creative problem-solving and concept development - Cultural awareness and understanding of brand DNA - Strategic thinking and ability to translate brand vision into compelling content - Collaboration and communication skills Application Tips: - Tailor your resume and portfolio to highlight relevant experience and skills for this role - Prepare a strong portfolio showcasing your art direction skills, with a focus on digital content creation - Research the company and brand to demonstrate your understanding of their aesthetic and values - Practice your presentation and communication skills to confidently discuss your work and ideas during the interview ATS Keywords: Art Direction, Digital Content Creation, Brand Strategy, Creative Concept Development, Portfolio, Collaboration, Communication, Cultural Awareness, Strategic Thinking ASSUMPTION: The interview process is designed to assess the candidate's art direction skills, cultural awareness, strategic thinking, and collaboration skills. Candidates should be prepared to present their portfolio, discuss their creative process, and demonstrate their understanding of the brand's aesthetic and values. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, Acrobat) - Keynote - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, JIRA) - Basic understanding of HTML/CSS for web content creation ASSUMPTION: The required tools and technologies are industry-standard and widely used in digital content creation and project management. Candidates should be proficient in these tools and able to learn new software as needed. 👔 Cultural Fit Considerations Company Values: - Courage: Speak up and provide direct, current, complete, and actionable positive and corrective feedback to others - Creativity: Generate new and unique ideas, and make connections among previously unrelated notions - Customer Focus: Dedicate yourself to meeting the expectations and requirements of internal and external customers - Dealing with Ambiguity: Comfortably cope with change and make decisions without having the total picture - Drive for Results: Consistently exceed goals and push yourself and others for results - Interpersonal Savvy: Relate well to all kinds of people, up, down, and sideways, inside and outside the organization - Learning on the Fly: Learn quickly when facing new problems and experiment to find solutions - Strategic Agility: See ahead clearly and anticipate future consequences and trends accurately Work Style: - Collaborative and team-oriented, with a strong focus on cross-functional collaboration - Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work - Data-driven and analytical, with a strong emphasis on using customer insights to inform creative decisions - Open to feedback and willing to adapt and improve based on input from stakeholders Self-Assessment Questions: 1. How do you approach providing constructive feedback to team members and stakeholders? 2. Can you describe a time when you generated a unique and innovative idea that drove results for a project or brand? 3. How do you stay up-to-date with cultural trends and incorporate them into your creative work? 4. Can you provide an example of a time when you had to make a decision without complete information, and how did you approach it? 5. How do you prioritize your work when faced with multiple deadlines and competing demands? ASSUMPTION: The ideal candidate will possess a strong work ethic, be open to feedback, and thrive in a collaborative and dynamic work environment. They should be comfortable working with ambiguity, driving results, and providing constructive feedback to team members and stakeholders. 📈 Similar Roles Comparison How this role differs from related positions: - Focus on digital content creation and art direction for a retail fashion brand - Requires a strong understanding of brand DNA and customer priorities - Emphasizes collaboration with cross-functional teams and external agency partners Industry-specific context: - The retail fashion industry is highly competitive and fast-paced, with a strong emphasis on innovation and creativity - Digital content creation is a critical aspect of brand marketing, driving traffic and sales through engaging and inspiring content Career path comparison: - This role offers a clear path for growth within the art direction team, with opportunities to lead and mentor junior team members and influence brand strategy - With experience and proven success, candidates may advance to senior leadership roles within the art direction team or related departments ASSUMPTION: This role is well-suited for experienced art directors with a strong portfolio and a proven track record in digital content creation for retail fashion brands. Candidates should be prepared to work collaboratively, adapt to change, and drive results in a fast-paced and dynamic work environment. 📝 Sample Projects Project examples specific to this role: 1. Conceptualizing and executing a seasonal campaign that showcases new arrivals and drives traffic to retail stores and the brand's website 2. Collaborating with external agency partners to adapt brand campaign assets for digital touchpoints, ensuring consistency with the brand's aesthetic and messaging 3. Leading a photoshoot for eCommerce product images, working closely with production teams and stylists to ensure execution aligns with the brand's creative vision Project examples specific to the industry: 1. Developing a social media content strategy that engages customers and promotes brand relevance and desirability across multiple channels 2. Creating a visually compelling and on-brand user experience for the brand's website and mobile app 3. Designing and producing a brand film or video series that tells the brand's story and connects with customers on an emotional level ASSUMPTION: The sample projects listed are designed to provide candidates with a clear understanding of the types of projects they may work on in this role. Candidates should be prepared to discuss their relevant experience and how they have approached similar projects in the past. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: * Can you describe the day-to-day responsibilities of this role, and how they may evolve over time? * How does this role collaborate with other departments, such as marketing, eCommerce, and merchandising? 2. Brand and Culture: * What are the key aspects of the brand's aesthetic and DNA that I should be aware of as a candidate? * How does the company foster a culture of creativity, collaboration, and innovation? 3. Team and Work Environment: * Can you describe the team dynamics and work environment in the art direction department? * How does the team support and develop junior team members and their careers? 4. Growth Opportunities: * What opportunities are there for growth and advancement within the art direction team or related departments? * How does the company support the professional development of its employees? 5. Challenges and Expectations: * What are the biggest challenges facing the brand or the art direction team currently, and how can this role help address them? * What are the key expectations for success in this role, and how will my performance be measured? ASSUMPTION: The key questions listed are designed to help candidates gain a deeper understanding of the role, the brand, and the company culture. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the position and their commitment to driving results. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://careers.tapestry.com/job/New-York-Director%2C-Art-Direction%2C-Digital-Brand-Content-NY-10001/1281976200/) 2. Tailor your resume and portfolio to highlight relevant experience and skills for this role 3. Prepare a strong portfolio showcasing your art direction skills, with a focus on digital content creation 4. Research the company and brand to demonstrate your understanding of their aesthetic and values 5. Practice your presentation and communication skills to confidently discuss your work and ideas during the interview 6. Follow up with the hiring manager or HR representative one week after submitting your application, if you have not heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.