📌 Core Information
🔹 Job Title: Director, Asia Marketing, Consumer Audio
🔹 Company: HARMAN International
🔹 Location: Mumbai, India (with travel to other Asian locations)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 27, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Remote OK (flexible work environment)
🚀 Job Overview
Key aspects of this role include:
- Leading strategic marketing direction and execution across Asia
- Driving a unified marketing function and maximizing consumer engagement
- Partnering with regional general managers to maximize ROI and business impact
- Managing and developing marketing teams across diverse markets and cultures
- Collaborating with global network agencies for consistent brand execution
ASSUMPTION: This role requires a high degree of strategic thinking, cultural sensitivity, and cross-functional collaboration to succeed in the diverse Asian market.
📋 Key Responsibilities
✅ Provide senior leadership and strategic direction to marketing teams in India, Japan, China, and APAC
✅ Cultivate a culture of collaboration and integration between local, regional, and global marketing organizations
✅ Partner closely with regional general managers to strengthen governance over marketing budgets and initiatives
✅ Establish and expand collaboration with Harman’s global network agency across all Asian markets
✅ Define and implement region-specific go-to-market frameworks balancing global brand alignment with local relevance
✅ Set the agenda for regional consumer and brand activations, overseeing key marketing initiatives
✅ Guide the region’s digital innovation roadmap, ensuring Harman remains at the forefront of consumer engagement trends
ASSUMPTION: This role involves a high level of strategic planning, stakeholder management, and adaptability to diverse market dynamics.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 15+ years of progressive experience in marketing leadership at different regional levels, including cross-functional management
Required Skills:
- Proven success in managing complex, multi-market marketing transformations
- Strong financial acumen, especially in budgeting, prioritization, and ROI analysis
- Exceptional leadership and stakeholder management skills across cultures and geographies
- Strong communication and negotiation skills with a strategic mindset and operational rigor
- Must possess strong verbal and written English skills
Preferred Skills:
- Leadership experience in B2B2C or premium brand environments, especially in tech industry / consumer electronics
- Demonstrated success in leading teams through cultural integration in fast-changing business environments
- Executive education or certifications in Organizational Leadership or Global Management programs
ASSUMPTION: Candidates with experience in the tech industry, consumer electronics, or premium brand environments will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (based on industry standards for a Director-level role in marketing, with experience level and location considered)
Benefits:
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman and Samsung products
- Extensive training opportunities through HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- “Be Brilliant” employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
Working Hours: Full-time (40 hours/week), with flexibility to work with colleagues in various time zones throughout the world
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: HARMAN International operates in the consumer electronics and automotive technology sectors, with a focus on audio and visual products, enterprise automation solutions, and services supporting the Internet of Things.
Company Size: HARMAN International has over 10,000 employees globally, providing a large and diverse work environment for employees.
Founded: 1980, with headquarters in Stamford, Connecticut, USA
Company Description:
- HARMAN is a global leader in automotive technology, lifestyle innovations, design, and analytics
- The company designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide
- HARMAN is admired by audiophiles, musicians, and entertainment venues around the world for its leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and Revel
Company Specialties:
- Audio and visual products
- Enterprise automation solutions
- Services supporting the Internet of Things
- Automotive technology
Company Website: http://www.harman.com
ASSUMPTION: HARMAN International's diverse product portfolio and global presence offer numerous growth and development opportunities for employees.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Senior Vice President of Global Marketing
Reporting Structure: This role has direct reports in marketing teams across India, Japan, China, and APAC, with dotted-line reporting to regional general managers
Work Arrangement: Remote OK, with flexibility to work with colleagues in various time zones throughout the world
Growth Opportunities:
- Potential to expand the role's scope and influence as the company grows and evolves
- Opportunities to work on high-profile projects and collaborate with global teams
- Access to extensive training and development opportunities through HARMAN University
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts in Asia.
🌍 Location & Work Environment
Office Type: HARMAN International has multiple office locations across Asia, with the primary office for this role being in Mumbai, India
Office Location(s): Mumbai, India (Kailas Business Park, HII); Bangalore, India (Sattva Knowledge Court Bdg, HII)
Geographic Context:
- Mumbai, India: A major commercial and financial hub with a vibrant culture and diverse population
- Bangalore, India: A major tech hub with a strong focus on innovation and entrepreneurship
Work Schedule: Full-time (40 hours/week), with flexibility to work with colleagues in various time zones throughout the world
ASSUMPTION: The diverse cultural and geographic context of Asia presents unique challenges and opportunities for marketing professionals in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cultural sensitivity and adaptability
- Leadership and stakeholder management skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Be prepared to discuss your experience with complex, multi-market marketing transformations and your approach to driving business growth
- Demonstrate your understanding of the unique cultural and market dynamics of Asia
ATS Keywords: Marketing leadership, cross-functional management, organizational design, change management, integrated marketing planning, financial acumen, stakeholder management, collaboration, problem-solving, communication, negotiation, strategic mindset, operational rigor, digital innovation, brand engagement, go-to-market strategy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural adaptability.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's location and the regional marketing team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Diversity and Inclusion
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Highly collaborative, with a strong emphasis on teamwork and cross-functional collaboration
- Performance-driven, with a focus on achieving and exceeding business objectives
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
- Are you adept at building and maintaining strong relationships with diverse stakeholders, both internally and externally?
- Do you have a proven track record of driving business growth and maximizing ROI in complex, multi-market environments?
ASSUMPTION: Candidates who are comfortable with change, excel in collaborative environments, and have a strong track record of driving business growth will be well-suited to this role.
⚠️ Potential Challenges
- Navigating the diverse cultural and market dynamics of Asia
- Managing complex, multi-market marketing transformations
- Balancing global brand consistency with local relevance
- Driving business growth and maximizing ROI in a competitive market
ASSUMPTION: The diverse cultural and market dynamics of Asia present unique challenges and opportunities for marketing professionals in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving a unified marketing function and maximizing consumer engagement across diverse Asian markets
- Compared to similar regional marketing roles, this position offers a broader scope of influence and the opportunity to shape marketing strategy across multiple markets
- Career progression in this role may lead to global marketing leadership positions within HARMAN International
ASSUMPTION: This role offers a unique opportunity to make a significant impact on HARMAN International's marketing efforts in Asia and provides a strong platform for career growth within the company.
📝 Sample Projects
- Developing and executing a regional marketing strategy for a new product launch, balancing global brand alignment with local relevance
- Managing a regional marketing team through a complex organizational restructuring, ensuring minimal disruption to business operations and maximizing team engagement
- Collaborating with global network agencies to create consistent, high-quality creative content that resonates with diverse Asian audiences
ASSUMPTION: The specific projects undertaken in this role will vary depending on the regional marketing team's priorities and the company's overall business objectives.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role fit into the broader organizational structure, and what are the key stakeholder relationships?
- What are the most significant challenges facing the marketing function in Asia, and how can this role address them?
- What opportunities exist for growth and development within this role and the broader organization?
- How does HARMAN International support work-life balance for employees in this role?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for your interviews by researching HARMAN International's business and the unique challenges and opportunities of the Asian market
- Be ready to discuss your approach to driving business growth and maximizing ROI in complex, multi-market environments
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
