Director, B2B Content Marketing

📌 Core Information

🔹 Job Title: Director, B2B Content Marketing

🔹 Company: iHeartMedia

🔹 Location: New York, NY (55th St) & Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel content strategy and execution to drive growth targets for awareness and lead generation.
• Creating educational content and collaborating with various teams to develop campaigns that elevate the iHeartMedia brand.
• Managing a B2B Social Media Manager and activating content distribution partnerships.
• Identifying and reporting key metrics to show progress against content marketing goals.
• Applying best practices in paid media, SEO, email engagement, social content, and web conversion.

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and experience in managing projects and teams.

📋 Key Responsibilities

✅ Lead multi-channel content strategy and execution, achieving growth targets for awareness, lead gen and pipeline growth.

✅ Create scaled educational content for iHeartMedia and our products and services.

✅ Collaborate with Consumer Insights and Product SMEs across the organization to develop campaigns and content.

✅ Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey.

✅ Create content for every B2B touchpoint: email, site, events, social.

✅ Manage B2B Social Media Manager, successfully executing against platform-specific content strategy and voice.

✅ Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale.

✅ Manage distribution partnerships to support priority content and initiatives.

✅ Identify and report key metrics to show progress against content marketing goals.

✅ Apply best practices in paid media, SEO, email engagement, social content, and web conversion.

ASSUMPION: This role involves a high degree of collaboration, project management, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 8-10+ years of experience in ad sales marketing/B2B marketing, with a preference for media and audio industry experience.

Required Skills:

• Proven experience developing scaled B2B marketing content and messaging that deliver desired business outcomes.
• Strong POV on right platforms/partners to reach our audience, rooted in experience and data.
• Experience mapping consumer journeys and executing plans that support them.
• Confident, collaborative partner highly effective at working across teams and levels of the organization to drive projects forward.
• Experience managing direct report(s), providing effective feedback that inspires excellence.
• Experience identifying, tracking and reporting KPIs for long-and short-term goals.
• Proactive marketer who applies deep expertise in content marketing to build, optimize, communicate plans and recommendations quickly.
• Practices belief that urgency and accountability win.
• Strong project management skills to drive projects forward strategically to achieve project goals.
• Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.

Preferred Skills:

• Experience with marketing automation tools and AI tools for content creation and scaling.
• Familiarity with the audio and media industry.

ASSUMPTION: A successful candidate will have a strong background in B2B marketing, content strategy, and project management, with a preference for industry-specific experience.

💰 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year

Benefits:

• Employer sponsored medical, dental, and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enables employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

ASSUMPTION: The salary range provided is an estimate based on the role's requirements and industry standards. The actual salary may vary based on the candidate's experience and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1972 (as Clear Channel Communications, Inc.)

Company Description:

• iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers.
• With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America.
• As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

Company Specialties:

• Broadcast Media
• Broadcast Radio
• Digital Radio
• Live Entertainment Events
• Podcasts
• Audio Influencers
• Social Influencers
• Smart Audio
• Advertising Services
• Advertising
• Influencers
• Talent Booking
• Audio Advertising
• Event Marketing
• and Experiential Marketing

Company Website: iHeartMedia.com

ASSUMPTION: iHeartMedia's extensive reach and diverse portfolio of brands make it an attractive place for marketing professionals seeking to make an impact in the media industry.

📊 Role Analysis

Career Level: Senior-level role with potential for growth into a leadership position within the marketing department.

Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee a B2B Social Media Manager.

Work Arrangement: Hybrid (On-site & Remote) with a flexible work schedule that may include occasional travel.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department or take on additional responsibilities as the company grows.
• Opportunities to collaborate with various teams and gain exposure to different aspects of the business.
• Chance to work on high-profile campaigns and events, gaining valuable experience and recognition.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on additional responsibilities as they progress in their career.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): New York, NY (55th St) & Remote

Geographic Context:

• New York, NY: A vibrant, multicultural city with a thriving arts and entertainment scene, offering numerous networking and professional development opportunities.
• Remote: Allows for flexibility and work-life balance, with the ability to work from anywhere with an internet connection.

Work Schedule: Flexible, with core hours between 10:00 AM - 04:00 PM ET.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Vice President of Marketing
• Background check and offer

Key Assessment Areas:

• Content creation and strategy skills
• Project management and leadership abilities
• Collaboration and communication skills
• Data-driven decision making and analytics
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your portfolio or examples of your content creation and marketing efforts.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration.
• Research iHeartMedia's company culture and values to demonstrate your fit for the organization.

ATS Keywords: B2B Marketing, Content Strategy, Project Management, Collaboration, Data Analysis, SEO, Email Engagement, Social Media, Lead Generation, Content Creation, Consumer Insights, Thought Leadership, Campaign Development, Performance Metrics, Team Management, Marketing Automation

ASSUMPTION: iHeartMedia's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, leadership, and collaboration.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Content creation and AI tools (e.g., Frase, Copy.ai)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required, as iHeartMedia provides training and support to help employees develop their skills.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: iHeartMedia values a collaborative work environment where employees support and learn from one another.
• Curiosity: The company encourages employees to ask questions, explore new ideas, and stay curious about the industry and their role.
• Welcoming dissent: iHeartMedia fosters an environment where employees feel comfortable sharing their opinions and challenging the status quo.

Work Style:

• Fast-paced: iHeartMedia operates in a fast-paced environment where employees must be able to adapt quickly and make decisions under tight deadlines.
• Data-driven: The company relies on data and analytics to inform decision-making and measure success.
• Creative: iHeartMedia values innovative thinking and encourages employees to approach problems from different angles.

Self-Assessment Questions:

• How do you handle feedback and use it to improve your work?
• Can you provide an example of a time when you had to adapt to a significant change in your role or the industry?
• How do you prioritize your workload when faced with multiple projects and tight deadlines?

ASSUMPTION: iHeartMedia's company culture values collaboration, curiosity, and a willingness to adapt and learn, making it an attractive place for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Balancing remote work and collaboration with team members in different time zones.
• Adapting to changes in the media industry and iHeartMedia's business strategies.
• Working with a diverse range of stakeholders, including internal teams, external partners, and clients.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B content marketing and its requirement for experience in B2B marketing and content strategy.
• Compared to other marketing roles, this position offers a unique opportunity to work on high-profile campaigns and events in the media industry.
• Career path comparison: This role can lead to a leadership position within the marketing department or a transition into a more specialized marketing or content strategy role.

ASSUMPTION: This role offers a unique blend of marketing and content strategy experience, making it an attractive option for candidates interested in both fields.

📝 Sample Projects

• Developing a comprehensive content strategy for iHeartMedia's B2B marketing efforts, including email campaigns, website content, and social media presence.
• Creating thought leadership articles and blog posts that showcase iHeartMedia's expertise in the audio and media industry.
• Managing a B2B social media campaign that drives engagement and generates leads for iHeartMedia's advertising services.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the Director, B2B Content Marketing role at iHeartMedia.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for iHeartMedia?
• What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
• How does iHeartMedia support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does iHeartMedia foster a culture of collaboration and innovation within its marketing department?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the iHeartMedia careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration.
• Research iHeartMedia's company culture and values to demonstrate your fit for the organization.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.