📌 Core Information
🔹 Job Title: Director, B2B Content Marketing
🔹 Company: iHeartMedia
🔹 Location: New York, NY (55th St)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading multi-channel content strategy and execution to drive growth targets for awareness and lead generation.
- Creating and managing high-profile B2B content initiatives while collaborating with various teams across the organization.
- Managing a B2B Social Media Manager to execute platform-specific content strategies and voices.
- Authoring and leading full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads.
- Identifying and reporting key metrics to show progress against content marketing goals.
- Applying best practices in paid media, SEO, email engagement, social content, and web conversion.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively across multiple teams. The ideal candidate will have a proven track record in B2B marketing and experience managing direct reports.
📋 Key Responsibilities
✅ Lead multi-channel content strategy and execution, achieving growth targets for awareness, lead gen and pipeline growth.
✅ Create scaled educational content for iHeartMedia and our products and services.
✅ Collaborate with Consumer Insights and Product SMEs across the organization to develop campaigns and content.
✅ Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey.
✅ Create content for every B2B touchpoint: email, site, events, social.
✅ Manage B2B Social Media Manager, successfully executing against platform-specific content strategy and voice.
✅ Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to emails that drive leads, using AI tools to scale.
✅ Manage distribution partnerships to support priority content and initiatives.
✅ Identify and report key metrics to show progress against content marketing goals.
✅ Apply best practices in paid media, SEO, email engagement, social content, and web conversion.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to drive projects forward strategically to achieve project goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 8-10+ years of experience in ad sales marketing/B2B marketing, with a preference for media and audio industry experience.
Required Skills:
- Proven experience developing scaled B2B marketing content and messaging that deliver desired business outcomes.
- Strong POV on right platforms/partners to reach our audience, rooted in experience and data.
- Experience mapping consumer journeys and executing plans that support them.
- Confident, collaborative partner highly effective at working across teams and levels of the organization to drive projects forward.
- Experience managing direct report(s), providing effective feedback that inspires excellence.
- Experience identifying, tracking and reporting KPIs for long-and short-term goals.
- Proactive marketer who applies deep expertise in content marketing to build, optimize, communicate plans and recommendations quickly.
- Practices belief that urgency and accountability win.
- Strong project management skills to drive projects forward strategically to achieve project goals.
- Passion for working in a fast-paced media environment where quick development and implementation of smart new ideas is celebrated.
Preferred Skills:
- Experience with AI tools to scale content creation.
- Familiarity with the audio industry and its unique challenges and opportunities.
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a proven track record of driving results through strategic content initiatives.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 per year
Benefits:
- Employer sponsored medical, dental, and vision with a variety of coverage options
- Company provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays, including a floating holiday that enables employees to celebrate the holiday of their choosing
- A Spirit day to encourage and allow our employees to more easily volunteer in their community
- A 401K plan
- Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
- A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the media industry. The actual salary may vary based on the candidate's relevant experience, knowledge, skills, and other job-related qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1972 (as Clear Channel Communications, Inc.)
Company Description:
- iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers.
- With over a quarter of a billion monthly listeners in the U.S. and over 129 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America.
- As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
Company Specialties:
- Broadcast Media
- Broadcast Radio
- Digital Radio
- Live Entertainment Events
- Podcasts
- Audio Influencers
- Social Influencers
- Smart Audio
- Advertising Services
- Advertising
- Influencers
- Talent Booking
- Audio Advertising
- Event Marketing
- and Experiential Marketing
Company Website: iHeartMedia
ASSUMPTION: iHeartMedia's extensive reach and influence in the media industry provide a unique opportunity for the successful candidate to make a significant impact on the company's B2B marketing efforts.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the VP of B2B Marketing
Work Arrangement: On-site, with potential for remote work depending on the company's policies and the candidate's needs
Growth Opportunities:
- Potential to lead and grow the B2B content marketing team
- Opportunities to collaborate with other departments and influence iHeartMedia's overall marketing strategy
- Potential to expand the role's scope and impact as the company's B2B marketing efforts grow
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and influence iHeartMedia's overall marketing strategy.
🌍 Location & Work Environment
Office Type: Urban office environment in midtown Manhattan
Office Location(s): 125 W 55th St, New York, NY 10019
Geographic Context:
- New York City is a major hub for the media and entertainment industry
- The office is conveniently located near public transportation and numerous dining and entertainment options
- The city offers a diverse and vibrant cultural scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time, with a standard workweek of 40 hours, with potential for flexible scheduling based on the company's policies and the candidate's needs
ASSUMPTION: The ideal candidate will be comfortable working in an urban office environment and have the ability to thrive in a fast-paced, dynamic work setting.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the VP of B2B Marketing
- Background check and reference check for the final candidate
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Content creation and management experience
- Collaboration and communication skills
- Industry-specific knowledge and experience
Application Tips:
- Highlight your relevant experience and achievements in B2B marketing and content creation
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively
- Research iHeartMedia's unique position in the media industry and be prepared to discuss how your skills and experience align with the company's goals
ATS Keywords: B2B Marketing, Content Strategy, Project Management, Collaboration, Data Analysis, Social Media Management, Content Creation, Lead Generation, SEO, Email Marketing, Consumer Insights, Thought Leadership, Campaign Development, Performance Metrics, Audience Engagement, Marketing Automation, Audio Industry, Media Industry
ASSUMPTION: The ideal candidate will have a strong understanding of the media industry and a proven track record in B2B marketing and content creation.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- AI-powered content creation tools (e.g., Copy.ai, Frase.io)
ASSUMPTION: The ideal candidate will have experience with a range of marketing and content creation tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: We believe that our collective genius drives our success.
- Curiosity: We embrace a growth mindset and continuously seek to learn and improve.
- Welcoming dissent: We foster an environment where diverse perspectives are valued and encouraged.
- Accepting mistakes in the pursuit of new ideas: We understand that failure is a natural part of innovation and learning.
- Respect for everyone: We treat all individuals with kindness, empathy, and respect.
Work Style:
- Fast-paced: iHeartMedia operates in a dynamic and fast-changing media landscape, requiring employees to be adaptable and responsive.
- Collaborative: Our teams work closely together to drive results and achieve our goals.
- Data-driven: We use data and analytics to inform our decision-making and strategy.
- Innovative: We embrace new ideas and technologies to stay ahead of the curve in the media industry.
Self-Assessment Questions:
- How do you align with iHeartMedia's company values, particularly in the context of this role?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams and incorporating different perspectives into your projects?
ASSUMPTION: The ideal candidate will be a strong cultural fit for iHeartMedia, with a collaborative work style and a commitment to our company values.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients.
- The fast-paced nature of the media industry may present challenges in keeping up with industry trends and new technologies.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The ideal candidate will be comfortable working in a dynamic and sometimes unpredictable environment.
ASSUMPTION: The successful candidate will be adaptable, resilient, and able to thrive in a fast-paced and sometimes unpredictable work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B content marketing within the audio industry.
- Unlike other B2B marketing roles, this position requires a deep understanding of the audio and media landscape and its unique challenges and opportunities.
- This role offers the opportunity to work with a wide range of stakeholders, from advertisers and agencies to industry influencers and thought leaders.
ASSUMPTION: The ideal candidate will have a strong understanding of the audio and media industry and a proven track record in B2B marketing and content creation.
📝 Sample Projects
- Developing a comprehensive content strategy for iHeartMedia's B2B marketing efforts, including key messaging, content pillars, and distribution channels.
- Creating a series of thought leadership articles and whitepapers on the state of the audio industry and iHeartMedia's unique position within it.
- Managing the creation and distribution of a quarterly B2B newsletter, featuring industry insights, company updates, and success stories.
- Collaborating with the events team to develop and execute content-driven event experiences for iHeartMedia's clients and partners.
ASSUMPTION: The ideal candidate will have experience managing large-scale content projects and a proven track record of driving results through strategic content initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for B2B marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its B2B marketing team members?
- Can you provide examples of how the company has adapted its B2B marketing strategy in response to changes in the media industry?
- How does the company measure the success of its B2B marketing efforts, and how can this role contribute to improving those metrics?
- What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of the role and the company's B2B marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the iHeartMedia careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively
- Research iHeartMedia's unique position in the media industry and be prepared to discuss how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
