📌 Core Information
🔹 Job Title: Director, B2B Marketing International
🔹 Company: Tubi
🔹 Location: Toronto, Canada
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with some travel
🚀 Job Overview
Key aspects of this role include:
- Spearheading the strategy for Tubi’s B2B efforts across Canada
- Developing sales enablement, content marketing, and trade marketing strategies
- Collaborating with channel sales partners to create co-marketing initiatives
- Creating localized content to drive engagement and consideration for Tubi’s solutions
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the Canadian media market and video investment ecosystem.
📋 Key Responsibilities
✅ Lead the development of sales enablement, content marketing, and trade marketing strategies for Canada in support of channel sales partners and dedicated Tubi-Canada team
✅ Develop measurement plan and tactics to optimize B2B marketing efforts, further connecting marketing and sales activities to revenue and retention
✅ Develop localized content intended to stimulate interest, drive engagement and consideration for Tubi’s solutions including: pitch decks, case studies, infographics, explainer videos, and more, to be distributed across multiple sales and marketing channels
✅ Work closely with channel sales partners to develop co-marketing initiatives
ASSUMPTION: This role involves a high degree of collaboration, project management, and creative problem-solving.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 7+ years of marketing experience within the advertising, ad tech, and/or relevant marketing organizations
Required Skills:
- Deep knowledge of advertising industry and experience in working across Canadian media market
- General knowledge of the video investment ecosystem
- In-depth knowledge of marketing metrics
- Excellent writing and presentation development
- Critical thinking skills - you can analyze data, identify trends, and provide evidence-based recommendations
- Know your way around the tools of the trade–ex: CRM, marketing automation, social listening platforms
- Project management - attention to detail while also driving towards long-term goals
- Creative bent - you have the ability to take projects from initial concept stages through to completion with a resolve to create the best customer experience
Preferred Skills:
- Experience in the entertainment industry
- Fluency in French
ASSUMPTION: While not explicitly stated, having experience in the entertainment industry and fluency in French could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $135,500 CAD to $192,800 CAD per year (based on experience level and location)
Benefits:
- Medical
- Dental
- Vision
- Insurance
- 401(k) Plan
- Paid Time Off
- Annual Discretionary Bonus
- Long-Term Incentive Plan
- Monthly wellness reimbursement
- Generous Parental Leave Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the marketing field in Toronto, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 501-1,000 employees
Founded: 2014
Company Description:
- Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories.
- As a leading ad-supported video-on-demand service, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi is a well-established company in the entertainment industry, with a strong focus on providing free, accessible entertainment for all.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the SVP of B2B Marketing
Work Arrangement: On-site with some travel, both domestically and internationally
Growth Opportunities:
- Potential to grow within the B2B Marketing team or across other departments within Tubi
- Opportunity to work on high-impact projects that drive Tubi’s B2B strategy
- possibility to collaborate with and learn from industry experts and leaders
ASSUMPUMTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Tubi’s B2B marketing efforts.
🌍 Location & Work Environment
Office Type: On-site office in Toronto, Canada
Office Location(s): 315 Montgomery St., 11th floor, San Francisco, CA 94104, US; 1460 Broadway, New York, NY 10036, US; 10250 Constellation Blvd, Los Angeles, California 90067, US; 330 N Wabash Ave, Chicago, Illinois 60611, US; Donghuang Bldg. Guangshun S. Street, 16, Room 19110, 19th Floor, Beijing, 100096, CN; Dallas, TX, US
Geographic Context:
- Toronto is the capital of the province of Ontario and the largest city in Canada by population
- It is a multicultural city with a diverse range of industries, including entertainment, finance, and technology
- The cost of living in Toronto is relatively high compared to other Canadian cities
Work Schedule: Full-time, 40 hours per week, with some flexibility for the right candidate
ASSUMPTION: Toronto offers a dynamic work environment with a diverse talent pool and ample opportunities for professional growth. However, the cost of living should be taken into consideration when evaluating this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Knowledge of the Canadian media market and video investment ecosystem
- Cultural fit with Tubi’s values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with the Canadian media market and video investment ecosystem in detail
- Showcase your strategic thinking and problem-solving skills through examples of past projects or challenges
- Demonstrate your cultural fit with Tubi’s values and work environment
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Advertising Industry Knowledge, Video Investment Ecosystem, Marketing Metrics, Writing Skills, Presentation Development, Critical Thinking, Data Analysis, Trend Identification, CRM, Marketing Automation, Social Listening, Project Management, Attention to Detail, Creative Skills, Sales Enablement, Content Marketing
ASSUMPTION: Tubi uses an Applicant Tracking System (ATS) to manage their recruitment process. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot)
- Marketing Automation (e.g., Marketo, Pardot)
- Social Listening Platforms (e.g., Hootsuite, Sprout Social)
- Project Management Tools (e.g., Asana, Trello)
- Presentation Software (e.g., PowerPoint, Google Slides)
- Design Tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools is essential for success in this role. However, specific tools may vary depending on Tubi’s internal processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and analytical
- Creative and strategic
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach strategic planning and execution in a fast-paced environment?
- Can you provide an example of a time when you had to collaborate with a diverse team to achieve a common goal?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: Tubi values candidates who are innovative, collaborative, and adaptable, with a strong focus on data-driven decision-making and strategic thinking.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of internal stakeholders and external partners
- Keeping up with the fast-paced nature of the entertainment industry
- Adapting to a dynamic work environment with frequent changes and priorities
ASSUMPTION: This role requires strong project management skills, excellent communication, and the ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Director-level roles in B2B marketing, this role places a greater emphasis on sales enablement and content marketing strategies
- Tubi’s focus on the Canadian media market and video investment ecosystem sets this role apart from similar positions in other regions
- This role offers significant growth potential and the opportunity to work on high-impact projects, similar to roles in larger entertainment companies
ASSUMPTION: While this role shares similarities with other Director-level positions in B2B marketing, its focus on the Canadian media market and video investment ecosystem, as well as its growth potential, sets it apart.
📝 Key Questions to Ask During Interview
- What are the biggest challenges facing the B2B marketing team currently, and how can this role address them?
- How does this role collaborate with other departments within Tubi, such as sales and content creation?
- What are the key priorities for this role in the first 90 days?
- How does Tubi support the professional development and growth of its employees?
- What are the most rewarding aspects of working in B2B marketing at Tubi?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
💼 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://tubitv.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Tubi’s company culture, values, and recent projects
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
- If selected for the final round, be prepared to present your strategic thinking and problem-solving skills through a case study or project presentation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
