📌 Core Information
🔹 Job Title: Director, B2B Subscription Marketing
🔹 Company: Hearst Newspapers
🔹 Location: New York, NY, USA
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel campaigns to generate qualified leads and grow the subscriber base.
- Collaborating with editorial and brand teams to elevate product visibility and credibility through content-driven campaigns.
- Optimizing onboarding experiences, retention campaigns, upsell initiatives, and winback efforts.
- Analyzing campaign and product performance to inform future strategy and investment.
- Identifying and evaluating partnership opportunities to expand reach and enhance credibility.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively across multiple teams.
📋 Key Responsibilities
✅ Acquisition & Lead Generation: Develop and execute multi-channel campaigns to generate qualified leads and grow the subscriber base. Build lead funnels through email capture, paid marketing, partnerships, trade organizations, and event presence.
✅ Conversion & Lifecycle Management: Design and optimize onboarding experiences, own lifecycle marketing, test promotional campaigns, and improve acquisition and long-term value.
✅ Cross-functional Leadership: Work closely with the product team to improve the user journey and conversion flow, partner with customer service, collaborate with the finance team, and coordinate with product and operations to implement technical infrastructure.
✅ Insights & Optimization: Analyze campaign and product performance, conduct surveys and user research, and identify and evaluate partnership opportunities.
✅ Conferences & Events: Identify and participate in relevant conferences, coordinate sponsorships, booths, and event activations to drive awareness and lead generation.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferably in Marketing, Business, Communications, or a related field. MBA preferred.
Experience: 7+ years of B2B marketing experience, ideally in subscriptions, SaaS, media, or professional services.
Required Skills:
- Proven track record in customer acquisition, retention marketing, and ROI-focused campaign execution.
- Strong understanding of paid media, CRM systems, email marketing, and audience segmentation.
- Experience collaborating across teams including product, sales, analytics, operations, and editorial.
- Data-driven mindset with the ability to set goals, measure success, and continuously optimize.
- Excellent communicator with strong project management and leadership skills.
Preferred Skills:
- Familiarity with political media, policy reporting, or public affairs.
- Experience with employer-paid or institutional subscription models.
- Background in event marketing, partnerships, or trade association outreach.
ASSUMPTION: Candidates with experience in subscription-based models and a strong understanding of B2B marketing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 + 10% quarterly sales bonus (if hired in New York). For candidates outside of New York, the salary range would be aligned to that specific location.
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off
- Paid parental leave
- Monthly child & dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare
- Fertility coverage & menopause support
- Pet wellness reimbursement & Rover credits
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and location. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1887
Company Description:
- Hearst Newspapers (HNP) is a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News, and Albany Times Union.
- HNP also includes several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate.
- HNP is investing in new and innovative ways to tell stories, growing newsrooms, diversifying tools, and evolving platforms to support the millions of people who trust them each month.
Company Specialties:
- Digital
- Media
- News
- Marketing
- Publishing
- Commerce
- Advertising
- Journalism
- Content Marketing
- Entertainment
- Comics
- Photography
- Product Design
- Social Media
- Branding
- Analytics
- SEO
- Company Culture
- Web Development
- Consumer Marketing
- Audience
Company Website: JoinHNP.com
ASSUMPTION: Hearst Newspapers is a well-established company with a diverse portfolio of brands and a strong commitment to local news and communities.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity to grow and make a significant impact on the company's subscription marketing efforts.
Reporting Structure: This role reports directly to the Senior Vice President of Marketing.
Work Arrangement: On-site, with flexibility for the role. The work arrangement may include occasional remote work or hybrid options, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department or expand into other areas of the business.
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and success.
- Access to professional development and training opportunities to enhance skills and advance career goals.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's subscription marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation.
Office Location(s): 300 W 57th St, New York, NY 10019, US
Geographic Context:
- New York City is a major hub for media, advertising, and publishing industries.
- The office is located in Midtown Manhattan, offering easy access to public transportation and nearby amenities.
- The city offers a diverse range of cultural, entertainment, and dining options.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for the role.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation. The location offers easy access to major transportation hubs and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and situational interview to evaluate problem-solving skills, strategic thinking, and leadership potential.
- Final interview with the hiring manager or a panel of stakeholders to discuss the role's fit within the organization and next steps.
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision-making and analytical skills
- Strong communication and presentation skills
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with B2B marketing, subscription-based models, and data-driven decision-making.
- Research the company and the industry to demonstrate your understanding of the role and the company's mission.
- Prepare questions to ask the interviewer about the role, the team, and the company's goals for the position.
ATS Keywords: B2B Marketing, Subscription Marketing, Customer Acquisition, Retention Marketing, Campaign Execution, Paid Media, CRM Systems, Email Marketing, Audience Segmentation, Project Management, Leadership, Data-Driven Mindset, Collaboration, Event Marketing, Partnerships, Trade Association Outreach
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership potential, and cultural fit within the organization. Successful candidates will be able to demonstrate their expertise in B2B marketing and subscription-based models.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Paid media platforms (e.g., Google Ads, Facebook Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Surveys and user research tools (e.g., SurveyMonkey, UserInterviews)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or mastered with experience and training.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all aspects of our business.
- Quality: Deliver exceptional products and services that exceed customer expectations.
- Innovation: Foster a culture of creativity and continuous improvement.
- Collaboration: Work together to achieve common goals and drive collective success.
- Accountability: Take responsibility for our actions and hold ourselves and each other to high standards.
Work Style:
- Fast-paced and dynamic, with a strong emphasis on collaboration and innovation.
- Data-driven and results-oriented, with a focus on continuous improvement.
- Team-focused, with a strong emphasis on communication, coordination, and support.
- Adaptable and responsive to change, with a willingness to learn and grow.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong communication and collaboration skills?
- Are you adaptable and responsive to change?
- Do you align with the company's values and mission?
ASSUMPTION: Candidates who are adaptable, data-driven, and strong communicators will be most successful in this role and will thrive in the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Working with diverse teams and stakeholders to align on goals and priorities.
- Navigating a dynamic and fast-paced work environment.
- Adapting to changes in the market, industry, or company priorities.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B subscription marketing for a premium digital product targeting a specialized professional audience.
- Compared to other marketing roles, this position requires a strong understanding of subscription-based models and a strategic approach to customer acquisition and retention.
- Career progression in this role may lead to leadership positions within the marketing department or expansion into other areas of the business.
ASSUMPTION: This role offers unique challenges and opportunities, with a strong focus on B2B marketing and subscription-based models.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate qualified leads and grow the subscriber base for a new premium digital product.
- Optimizing the onboarding experience to improve user engagement and retention for a subscription-based service.
- Conducting user research and surveys to understand customer motivations, satisfaction, and churn for a B2B subscription product.
ASSUMPTION: These projects demonstrate the strategic thinking, data-driven decision-making, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the subscription marketing efforts for this product, and what are the key priorities for the first 90 days in this role?
- How does this role fit into the overall marketing strategy for the company, and how will my work impact the company's goals and objectives?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the opportunity to make a significant impact on the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching the company, the industry, and the role's requirements.
- Prepare questions to ask the interviewer about the role, the team, and the company's goals for the position.
- Follow up with the hiring manager or the HR representative within one week of the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
