Director, Beauty Public Relations

📌 Core Information

🔹 Job Title: Director, Beauty Public Relations

🔹 Company: BPCM

🔹 Location: Brooklyn, New York, United States (Remote)

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Public Relations & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (with 3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic planning and execution for multiple beauty clients
• Developing relationships with influencers and media for brand exposure
• Overseeing PR events and cultivating new business opportunities
• Mentoring and managing account teams
• Collaborating with BPCM LA and ModusBPCM on relevant beauty client opportunities

ASSUMPTION: This role requires a high level of experience and expertise in beauty public relations, with a proven track record in managing high-profile brands and securing media coverage.

📋 Key Responsibilities

✅ Lead the creation of strategic planning for 5-7 clients and oversee the execution of plans

✅ Develop relationships with client-appropriate fashion and beauty influencers for content opportunities and brand exposure

✅ Provide strategic direction to clients on initiatives, brand positioning, and core messaging

✅ Help lead the business development of BPCM Beauty, cultivating relationships for new business opportunities

✅ Focus specifically on feature-pitching efforts for clients, spokespeople, and new launches

✅ Cultivate relationships with top-tier consumer, business, and trade press for client features

✅ Leverage relationships to secure client features across broadcast, print, and digital mediums

✅ Possess expert-level knowledge of beauty media practices and proven results, garnering coverage in print, broadcast TV, and online mediums

✅ Ability to lead, manage, and mentor teams of Supervisors, Senior Account Executives, Account Executives, Associate Account Executives, and Coordinators

✅ Participate in new business recommendations, proposals, and presentations

✅ Oversee the planning and execution of PR and influencer events (Fashion Week, Press/Influencer Trips, Product Launches, Deskside Meetings, Store Openings, etc.)

✅ Identify relevant strategic partnerships for clients and assist in developing those relationships

✅ Possess a combination of creative and strategic thinking; ability to be an out-of-the-box thinker and contribute to agency-wide brainstorms

✅ Have an awareness of culture events, editorial calendars, and seasonal and celebrity trends to effectively and proactively apply story angle development that is strategic and timely to maximize brand features and product placements across national, regional, online, trade, and broadcast outlets

✅ Must be highly organized and detail-oriented and able to manage several accounts independently with a positive and proactive attitude

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple accounts simultaneously while maintaining a proactive and positive attitude.

🎯 Required Qualifications

Education: B.A. in a related field such as Marketing, PR, Communications, and/or Journalism

Experience: Minimum 8-10 years of experience at a PR agency and/or in-house, working on campaigns with top beauty brands

Required Skills:

• Proven ability to manage high-profile beauty brands and work in a fast-paced environment
• Strong management and communication skills
• High proactivity in proposing new ideas and leading brand strategies
• Excellent written and oral communication skills
• Competence at media analysis
• Well-established industry relationships
• Ability to develop and manage account teams

Preferred Skills:

• Experience in senior-level pitching, including securing brand features and founder profiles
• Exceptional interpersonal and relationship-building skills
• Team leader with the ability to mentor and develop junior team members
• Ability to be a team player with a can-do, \"roll up your sleeves\" attitude in an environment that requires collaboration
• Exceptional problem-resolution skills, including prioritizing multiple assignments in a dynamic and fast-paced environment

ASSUMPTION: Candidates with a strong background in beauty public relations and a proven track record in securing media coverage are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $120,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location

Benefits:

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

Working Hours: Full-time, 40 hours per week, with a 3-day in-office requirement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in beauty public relations. Actual compensation may vary based on the factors listed.

📌 Applicant Insights

🔍 Company Context

Industry: BPCM is a global strategic consulting and communications agency specializing in PR, strategy, marketing, networking, hospitality, hotels & resorts, fashion, influencers, beauty, social media strategy, wine & spirits, and luxury goods. They work with iconic lifestyle, consumer, and luxury brands worldwide.

Company Size: BPCM has 51-200 employees, providing a mid-sized agency environment with ample opportunities for growth and collaboration.

Founded: 1999, with over two decades of experience in the industry

Company Description:

• BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles, and London, and partners worldwide
• They develop and execute creative brand strategies to achieve measurable results for clients across various categories
• BPCM is committed to excellence for both clients and employees, offering a competitive salary, benefits, 3-day in-office hybrid work schedule, WFH stipend, summer hours, and a generous PTO policy

Company Specialties:

• PR
• Strategy
• Marketing
• Networking
• Hospitality
• Hotels & Resorts
• Fashion
• Influencers
• Beauty
• Social Media Strategy
• Wine & Spirits
• Luxury Goods

Company Website: http://www.bpcm.com

ASSUMPTION: BPCM's extensive experience and global presence provide a strong foundation for candidates seeking to grow their careers in the PR and communications industry.

📊 Role Analysis

Career Level: This role is at the Director level, requiring a high level of expertise and experience in beauty public relations

Reporting Structure: The Director reports directly to the agency principals and works closely with the BPCM LA and ModusBPCM teams on relevant beauty client opportunities

Work Arrangement: This is a hybrid role, requiring 3 days in the office and the flexibility to work remotely for the remaining days

Growth Opportunities:

• Potential to lead and mentor junior team members, fostering career growth within the agency
• Opportunity to contribute to agency-wide brainstorms and strategic planning
• Possibility to expand industry knowledge and expertise by working with diverse clients and teams

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in beauty public relations and take on more responsibilities within the agency.

🌍 Location & Work Environment

Office Type: BPCM's headquarters is located in Brooklyn, New York, with a modern and collaborative work environment

Office Location(s): 20 Jay St, Suite 920, Brooklyn, New York 11201, US

Geographic Context:

• Brooklyn is a vibrant and diverse borough of New York City, offering a mix of urban and suburban living
• New York City is a global hub for fashion, beauty, and entertainment industries, providing ample opportunities for networking and growth
• The office is conveniently located near public transportation, making it easily accessible for employees

Work Schedule: Full-time, 40 hours per week, with a 3-day in-office requirement and flexible remote work options

ASSUMPTION: The hybrid work arrangement and central office location provide a balanced and flexible work environment for employees, allowing them to maintain a healthy work-life balance while still having access to the resources and collaboration opportunities offered by the office.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with agency principals to discuss experience, skills, and career goals
• Case study or presentation to demonstrate strategic thinking and problem-solving abilities
• Final interview with key stakeholders to ensure a strong fit with the team and agency culture

Key Assessment Areas:

• Strategic planning and execution for multiple beauty clients
• Relationship-building and media pitching skills
• Leadership and team management abilities
• Cultural fit and alignment with BPCM's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills relevant to this role
• Demonstrate your understanding of the beauty industry and BPCM's unique value proposition
• Prepare examples of your past work that showcase your strategic thinking, creativity, and ability to secure media coverage
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Beauty Public Relations, Strategic Planning, Media Pitching, Team Management, Influencer Relations, Event Planning, Brand Positioning, Creative Thinking, Problem Resolution, Mentoring, Detail Orientation, Proactivity

ASSUMPTION: BPCM's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring that they are well-prepared for the role and the agency's work environment.

🛠️ Tools & Technologies

• Media databases (e.g., Cision, Muck Rack)
• Project management tools (e.g., Asana, Trello)
• Communication platforms (e.g., Slack, Microsoft Teams)
• Design and presentation tools (e.g., Canva, PowerPoint)

ASSUMPTION: Familiarity with industry-standard PR tools and platforms is essential for success in this role, as they enable effective communication, collaboration, and project management.

👔 Cultural Fit Considerations

Company Values:

• Excellence: BPCM is committed to delivering exceptional results for clients and fostering a culture of continuous improvement
• Collaboration: BPCM values teamwork and fosters a collaborative environment where employees support and learn from one another
• Integrity: BPCM upholds the highest ethical standards and maintains transparency and honesty in all its interactions

Work Style:

• Fast-paced and dynamic, with a focus on meeting tight deadlines and managing multiple projects simultaneously
• Creative and strategic, with an emphasis on out-of-the-box thinking and innovative problem-solving
• Collaborative and team-oriented, with a strong emphasis on communication, collaboration, and mutual support

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple projects simultaneously?
• Are you a creative and strategic thinker with a proven track record of securing media coverage and driving brand success?
• Do you possess strong communication and collaboration skills, and are you able to work effectively with diverse teams and stakeholders?

ASSUMPTION: Candidates who align with BPCM's values and work style are more likely to succeed in this role and contribute to the agency's continued growth and success.

⚠️ Potential Challenges

• Managing multiple accounts simultaneously, requiring strong organizational skills and attention to detail
• Working in a fast-paced environment with tight deadlines and high expectations
• Navigating the dynamic and ever-changing beauty industry, staying up-to-date with trends and best practices
• Building and maintaining strong relationships with clients, media, and influencers, requiring excellent communication and interpersonal skills

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, excellent communication skills, and a proactive and positive attitude.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on the beauty industry and the requirement for a high level of experience and expertise in beauty public relations
• Industry-specific context: The beauty industry is highly competitive and dynamic, with a strong emphasis on innovation, creativity, and strategic thinking
• Career path comparison: This role offers significant growth opportunities for candidates looking to advance their careers in beauty public relations and take on more responsibilities within the agency

ASSUMPTION: This role is unique in its focus on the beauty industry and the high level of experience and expertise required, providing a challenging and rewarding opportunity for candidates looking to grow their careers in beauty public relations.

📝 Sample Projects

• Developing and executing a strategic communications plan for a new beauty product launch, including media outreach, influencer partnerships, and event planning
• Securing high-profile media coverage for a beauty brand, including features in top-tier consumer, business, and trade publications
• Managing a team of account executives and coordinators to execute a comprehensive PR campaign for a beauty client, including media relations, influencer outreach, and event planning

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, highlighting the importance of strategic thinking, creativity, and strong communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader agency organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BPCM support the professional development and growth of its employees, particularly in the Director level?
• What are the key challenges and opportunities facing the beauty industry, and how does BPCM approach them?
• How does BPCM foster a culture of collaboration and teamwork, particularly in a hybrid work environment?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience and skills relevant to this role, demonstrating your understanding of the beauty industry and BPCM's unique value proposition
• Prepare examples of your past work that showcase your strategic thinking, creativity, and ability to secure media coverage, and be ready to discuss them during the interview process
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.