Director, Beauty Public Relations

📌 Core Information

🔹 Job Title: Director, Beauty Public Relations

🔹 Company: BPCM

🔹 Location: Brooklyn, New York, United States (Remote)

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Public Relations & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading strategic planning and execution for multiple beauty clients
• Developing relationships with influencers and media for brand exposure
• Overseeing PR events and cultivating new business opportunities
• Mentoring and managing account teams

ASSUMPTION: This role requires a high level of experience and expertise in beauty public relations, with a focus on strategic planning, media relations, and client management.

📋 Key Responsibilities

✅ Lead the creation of strategic planning for 5-7 clients and oversee the execution of plans

✅ Develop relationships with client-appropriate fashion and beauty influencers for content opportunities and brand exposure

✅ Provide strategic direction to clients on initiatives, brand positioning, and core messaging

✅ Help lead the business development of BPCM Beauty, cultivating relationships for new business opportunities

✅ Focus specifically on feature-pitching efforts for clients, spokespeople, and new launches

✅ Cultivate relationships with top-tier consumer, business, and trade press for client features across broadcast, print, and digital

✅ Possess expert-level knowledge of beauty media practices and proven results, garnering coverage in print, broadcast TV, and online mediums

✅ Ability to lead, manage, and mentor teams of Supervisors, Senior Account Executives, Account Executives, Associate Account Executives, and Coordinators

✅ Participate in new business recommendations, proposals, and presentations

✅ Oversee the planning and execution of PR and influencer events

✅ Identify relevant strategic partnerships for clients and assist in developing those relationships

✅ Possess a combination of creative and strategic thinking; ability to be an out-of-the-box thinker and contribute to agency-wide brainstorms

✅ Have an awareness of culture events, editorial calendars, and seasonal and celebrity trends to effectively and proactively apply story angle development that is strategic and timely to maximize brand features and product placements across national, regional, online, trade, and broadcast outlets

✅ Must be highly organized and detail-oriented and able to manage several accounts independently with a positive and proactive attitude

✅ Partner with BPCM LA and ModusBPCM on all relevant beauty client opportunities

ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, PR, Communications, Journalism, or a related field

Experience: Minimum 8-10 years of experience at a PR agency and/or in-house, working on campaigns with top beauty brands

Required Skills:

• Proven ability to manage high-profile beauty brands
• Strong management and communication skills
• High proactivity in proposing new ideas and leading brand strategies
• Excellent written and oral communication skills
• Competence at media analysis
• Well-established industry relationships
• Ability to develop and manage account teams

Preferred Skills:

• Experience in senior-level pitching, including securing brand features and founder profiles
• Exceptional problem-resolution skills, including prioritizing multiple assignments in a dynamic and fast-paced environment

ASSUMPTION: Candidates with additional language skills (e.g., Spanish, French) may have an advantage in this role, as they could help expand the agency's reach within the beauty industry.

💰 Compensation & Benefits

Salary Range: $110,000 - $120,000 annually. Actual compensation is based on a range of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Benefits:

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

Working Hours: Full-time, 40 hours per week, with a 3-day in-office hybrid work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in beauty public relations. Actual compensation may vary based on the factors listed.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations & Communications Services

Company Size: 51-200 employees

Founded: 1999

Company Description:

• BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles, and London, and partners worldwide
• The agency develops and executes creative brand strategies to achieve measurable results for iconic lifestyle, consumer, and luxury brands
• BPCM has a strong focus on sustainability and corporate purpose, educating and advising clients on effective practices and actions

Company Specialties:

• PR
• Strategy
• Marketing
• Networking
• Hospitality
• Hotels & Resorts
• Fashion
• Influencers
• Beauty
• Social Media Strategy
• Wine & Spirits
• Luxury Goods

Company Website: http://www.bpcm.com

ASSUMPTION: BPCM's global presence and extensive experience in the PR and communications industry make it an attractive option for candidates seeking to work with high-profile brands and gain international exposure.

📊 Role Analysis

Career Level: Director

Reporting Structure: Reports directly to the Vice President and Managing Director

Work Arrangement: Hybrid (3 days in office)

Growth Opportunities:

• Potential to lead new business development efforts for the beauty division
• Opportunity to mentor and develop junior team members
• Possibility to expand the agency's reach within the beauty industry through strategic partnerships and client relationships

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and business development skills.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office)

Office Location(s): 20 Jay St, Suite 920, Brooklyn, New York 11201, US

Geographic Context:

• Brooklyn, New York, is a vibrant and diverse neighborhood with a strong arts and culture scene
• The office is located in the DUMBO neighborhood, which offers easy access to public transportation and numerous amenities
• The area is known for its creative and innovative spirit, making it an ideal location for a PR agency

Work Schedule: Full-time, 40 hours per week, with a 3-day in-office hybrid work schedule

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of an in-office setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager (Vice President and Managing Director)
• Second-round interview with additional team members or stakeholders
• Final interview with the agency's leadership team

Key Assessment Areas:

• Candidates' strategic thinking and problem-solving skills
• Communication and presentation skills
• Media relations and pitching abilities
• Leadership and mentoring capabilities
• Cultural fit and alignment with BPCM's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to manage high-profile beauty brands and secure media coverage
• Research BPCM's clients and industry to show your understanding of the beauty market and the agency's focus

ATS Keywords: Beauty Public Relations, Strategic Planning, Media Relations, Client Management, Brand Strategy, Influencer Relations, Event Planning, Business Development, Mentoring, Team Leadership

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, as the agency seeks a highly experienced and qualified candidate to fill this position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Media monitoring and analysis tools (e.g., Mention, Brand24)

ASSUMPTION: Candidates should be comfortable using industry-standard PR and project management tools to effectively manage their workload and client relationships.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Integrity and professionalism
• Excellence and continuous improvement

Work Style:

• Fast-paced and dynamic environment
• Strong focus on strategic thinking and problem-solving
• Collaborative and team-oriented culture
• Results-driven and proactive approach

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you manage multiple accounts independently?
• Are you an out-of-the-box thinker with a strong ability to contribute to agency-wide brainstorms?
• Do you possess excellent written and oral communication skills, and can you effectively articulate ideas to clients, agency principals, and colleagues?

ASSUMPTION: Candidates who are proactive, strategic thinkers with strong communication skills and a collaborative work style will be well-suited to BPCM's culture and values.

⚠️ Potential Challenges

• Managing multiple high-profile beauty brands simultaneously may require long hours and tight deadlines
• Developing and maintaining strong relationships with top-tier media and influencers can be competitive and time-consuming
• Balancing the demands of client management, business development, and team leadership may be challenging for some candidates
• Working in a hybrid environment may present unique communication and collaboration challenges

ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively in a fast-paced, dynamic environment to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to other Director-level positions in beauty public relations, but may offer more focus on business development and new client acquisition
• BPCM's global presence and extensive experience in the PR and communications industry set it apart from other agencies in the beauty sector
• Candidates with experience in luxury goods or hospitality may find this role appealing, as it offers the opportunity to work with high-profile brands and expand their industry knowledge

ASSUMPTION: This role may be particularly attractive to candidates seeking to gain international experience and work with iconic lifestyle, consumer, and luxury brands.

📝 Sample Projects

• Developing and executing a strategic communications plan for a new beauty product launch, including media outreach, influencer partnerships, and event planning
• Securing high-profile media coverage for a beauty brand's founder or spokesperson, including print, broadcast, and digital placements
• Managing a team of account executives and coordinators to execute a comprehensive PR campaign for a beauty brand, including media relations, influencer outreach, and event planning

ASSUMPTION: These sample projects demonstrate the strategic and tactical skills required for this role, as well as the ability to manage teams and execute comprehensive PR campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the beauty division, and how this role fits into the broader organization?
• What are the most pressing challenges facing the beauty industry, and how does BPCM approach these issues?
• How does BPCM support the professional development and growth of its employees, particularly in the beauty division?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does BPCM foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the expectations and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your ability to manage high-profile beauty brands and secure media coverage
• Research BPCM's clients and industry to show your understanding of the beauty market and the agency's focus
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.