📌 Core Information
🔹 Job Title: Director, Brand
🔹 Company: Ada
🔹 Location: Remote - Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading global brand presence and strategy
- Driving integrated marketing campaigns across channels
- Building and managing high-performing brand teams
- Collaborating cross-functionally to ensure brand consistency
- Measuring and optimizing brand performance and impact
ASSUMPTION: This role requires a strategic and operational leader with a proven track record in brand management and integrated marketing. Experience in B2B SaaS and AI industries is preferred.
📋 Key Responsibilities
✅ Develop and execute global brand strategy that resonates with customers and drives business impact
✅ Lead cross-functional teams to deliver integrated marketing campaigns across digital, offline, and experiential channels
✅ Own and execute Ada’s global social media strategy, overseeing content calendars, platform strategy, community engagement, and measurement
✅ Expand influencer and sponsorship programs to amplify reach, build credibility, and support demand generation efforts
✅ Define and report on KPIs across awareness, engagement, pipeline contribution, and brand equity
✅ Mentor and grow a high-performing team of brand marketers, creatives, and channel owners
✅ Collaborate with Product Marketing, Content, Growth, and Product Design teams to ensure consistent messaging and visual identity
ASSUMPTION: This role requires a blend of strategic thinking, operational excellence, and strong leadership skills. Experience in brand management, integrated marketing, and social media strategy is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 8+ years in integrated marketing and brand leadership roles at high-growth B2B SaaS companies, with experience leading global teams and multi-million-dollar budgets.
Required Skills:
- Proven ability to create globally resonant brand campaigns that drive commercial impact
- Expertise in social media strategy and execution, including both organic and paid approaches
- Strong background in media planning, sponsorships, and influencer marketing
- Deep understanding of creative production workflows and content development processes
- AI-savvy: actively experimenting with and adopting AI tools to drive speed and scale in content and campaign execution
- Data-driven mindset with fluency in brand and campaign performance metrics
- Experience operating cross-functionally and cross-regionally; excellent stakeholder management and communication skills
Preferred Skills:
- Experience in AI or conversational AI industries
- Fluency in multiple languages
- Experience working with large language models (LLMs)
ASSUMPTION: Candidates should have a strong background in brand management, integrated marketing, and social media strategy. Experience in AI or conversational AI industries is a plus.
💰 Compensation & Benefits
Salary Range: $171,000 to $210,000 CAD per year. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
Benefits:
- Unlimited Vacation
- Comprehensive Benefits (extended health coverage, dental, vision, travel, and life insurance)
- Wellness Account (empowering you to invest in your overall well-being and lifestyle)
- Employee & Family Assistance Plan (resources to support you and your loved ones)
Working Hours: Full-time position with a flexible work schedule. Remote-first, in-person friendly.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: AI customer service and conversational AI
Company Size: 201-500 employees. Large enough to offer significant growth opportunities and resources, yet small enough for individual impact.
Founded: 2016. Ada has been a pioneer in AI customer service for over a decade, powering over 5.5 billion interactions for leading brands.
Company Description:
- Ada is an AI customer service company making service extraordinary for everyone
- A transformation partner and platform that helps enterprise companies deliver experiences people love
- Accelerates businesses’ AI maturity and improves Agent performance
Company Specialties:
- Machine Learning
- Customer Happiness
- Artificial Intelligence
- Customer Support
- Chatbots
- Virtual Assistants
- Customer Experience
- ACX (Automated Customer Experience)
- Brand Interaction
Company Website: ada.cx
ASSUMPTION: Ada is a well-established company in the AI customer service industry, with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead and manage a team of brand marketers, creatives, and channel owners
Work Arrangement: Remote OK, with a flexible work schedule. Occasional in-person collaboration may be required
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Chance to shape the brand and marketing strategy of a leading AI company
- Opportunity to work with cutting-edge AI tools and large language models
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-first, with an in-person friendly policy
Office Location(s): Toronto, Ontario, CA (headquarters)
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry
- Canada offers a high quality of life, with universal healthcare and a strong social safety net
- Remote work allows for flexibility and work-life balance
Work Schedule: Full-time, with a flexible work schedule. Occasional evenings and weekends may be required for campaign launches or events
ASSUMPTION: The remote-friendly work environment offers flexibility and work-life balance, while the Toronto headquarters provides access to a vibrant tech industry and cultural scene.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Case study or presentation to showcase brand strategy and campaign ideas
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Brand strategy and vision
- Campaign development and execution
- Social media strategy and execution
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your brand management and integrated marketing experience
- Include specific examples of successful brand campaigns you've led or contributed to
- Prepare a case study or presentation showcasing your brand strategy and campaign ideas for Ada
- Research Ada's brand and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Integrated Marketing, Brand Leadership, Social Media Strategy, Media Planning, Sponsorships, Influencer Marketing, Creative Production, Data-Driven, Stakeholder Management, Cross-Functional Collaboration, Campaign Performance Metrics, AI Tools, Brand Storytelling, Team Leadership, Creative Excellence
ASSUMPTION: The application process for this role is competitive and requires a strong portfolio of brand management and integrated marketing experience.
🛠️ Tools & Technologies
- AI-powered marketing and brand management platforms (e.g., Brand24, Hootsuite Insights, Sprinklr)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management and collaboration tools (e.g., Asana, Trello, Monday.com)
- Large language models (e.g., Ada's proprietary LLMs, open-source models like BERT, RoBERTa)
ASSUMPTION: This role requires proficiency in AI-powered marketing and brand management platforms, as well as social media management and design tools. Experience with large language models is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put customers first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership and deliver on our commitments
- Inclusive: We foster a diverse and inclusive environment
Work Style:
- Fast-paced and dynamic, with a focus on speed and agility
- Data-driven and analytical, with a strong emphasis on performance metrics
- Collaborative and cross-functional, with a focus on teamwork and communication
- Adaptable and flexible, with a willingness to pivot and iterate based on feedback and results
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and embrace change?
- Are you comfortable working with data and using performance metrics to guide decision-making?
- Do you have experience working cross-functionally and collaborating with diverse teams?
- Are you adaptable and willing to pivot and iterate based on feedback and results?
ASSUMPTION: Ada's culture values innovation, collaboration, and accountability. Candidates should be comfortable working in a fast-paced, dynamic environment and be data-driven and adaptable.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity and engagement
- Balancing global brand consistency with regional market needs and preferences
- Keeping up with the latest AI and marketing technologies and trends
- Measuring and optimizing brand performance and impact in a rapidly evolving market
- Navigating a competitive and crowded AI customer service landscape
ASSUMPTION: This role presents unique challenges related to remote team management, global brand consistency, and staying current with AI and marketing technologies. Candidates should be comfortable navigating ambiguity and adaptable to change.
📈 Similar Roles Comparison
- This role is unique in its focus on AI customer service and conversational AI, but shares similarities with other senior brand leadership positions in B2B SaaS companies
- Compared to traditional brand management roles, this position requires a stronger focus on AI and data-driven decision-making
- Career path comparison: This role offers significant growth potential, with the opportunity to advance to VP or C-level positions as the company expands
ASSUMPTION: While this role shares similarities with other senior brand leadership positions, its focus on AI customer service and conversational AI sets it apart. Candidates should have experience in B2B SaaS and AI industries.
📝 Sample Projects
- Developing and executing a global brand campaign that drives awareness and pipeline growth for Ada's AI customer service platform
- Launching and managing a social media strategy that increases Ada's online presence and engagement, while maintaining brand consistency across platforms
- Expanding Ada's influencer and sponsorship programs to amplify reach, build credibility, and support demand generation efforts for specific verticals or regions
ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the Director, Brand role, focusing on brand campaign development, social media strategy, and influencer marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ada measure brand performance and impact, and what are the key KPIs for this role?
- What is the team structure and dynamic, and how does this role fit into the broader marketing organization?
- How does Ada support the growth and development of its employees, particularly in leadership roles?
- What are the key challenges facing Ada's brand and marketing efforts, and how can this role address them?
ASSUMPTION: These key questions help candidates understand the role's priorities, performance metrics, team structure, growth opportunities, and challenges, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management and integrated marketing experience, with specific examples of successful brand campaigns you've led or contributed to
- Prepare a case study or presentation showcasing your brand strategy and campaign ideas for Ada, demonstrating your understanding of the company and industry
- Research Ada's brand and industry to demonstrate your enthusiasm for the role and alignment with the company's values and culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
