📌 Core Information
🔹 Job Title: Director, Brand and Content Marketing
🔹 Company: TigerConnect
🔹 Location: Hybrid - Santa Monica, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading brand and content strategy for a fast-growing healthcare tech company
- Elevating brand positioning, voice, and visual identity to differentiate in the market
- Building and executing a content strategy that drives demand, engagement, and thought leadership
- Overseeing social media presence and PR efforts to increase brand visibility
- Collaborating cross-functionally with various teams to create consistent, high-impact brand and content experiences
ASSUMPTION: This role requires a strategic thinker with a strong background in both brand and content strategy, ideally in a high-growth B2B SaaS environment. Experience in health-tech is preferred but not required.
📋 Key Responsibilities
✅ Develop and own a unified brand and content strategy aligned with company goals and marketing priorities
✅ Lead a team that has direct impact on social media & PR campaigns, customer advocacy programs, and graphic design
✅ Elevate our brand positioning, voice, and visual identity to differentiate in the market
✅ Build and execute a content strategy that drives demand, engagement, and thought leadership across various channels
✅ Oversee and optimize our social media presence and PR efforts to increase brand visibility
✅ Partner with product marketing and demand gen to fuel campaigns with compelling assets and messaging
✅ Lead customer marketing initiatives, including advocacy programs, case studies, and testimonials
✅ Collaborate cross-functionally with Sales, Customer Success, Product, and People to create consistent, high-impact brand and content experiences
✅ Analyze performance and continuously iterate based on engagement, reach, and conversion metrics
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and thriving in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
Experience: 8+ years of experience in B2B SaaS marketing with a strong background in both brand and content strategy. Experience in high-growth companies preferred, health-tech experience is ideal.
Required Skills:
- Proven experience managing and scaling brand initiatives and content programs that deliver business impact
- Excellent storytelling skills and an eye for high-quality design and messaging
- Comfortable leading teams, setting direction, and rolling up your sleeves when needed
- Strong project management skills—you thrive in fast-paced environments and know how to prioritize
- Familiar with modern marketing and content tools (CMS, analytics, social platforms, etc.)
- Passionate about connecting with customers and building a brand that inspires trust and excitement
Preferred Skills:
- Experience in the healthcare industry or healthcare tech
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, a strong understanding of the healthcare industry and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Director-level role in B2B SaaS marketing with 8+ years of experience in a high-growth company)
Benefits:
- Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
- Our flexible time off lets you work hard and play hard—on your schedule
- Join a mission-driven team committed to making a real impact in the world of healthcare
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in B2B SaaS marketing with 8+ years of experience in a high-growth company. Actual compensation may vary based on factors such as the candidate's specific experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: TigerConnect operates in the healthcare tech industry, focusing on clinical communication and collaboration solutions. The market is competitive, with established players and startups vying for market share.
Company Size: TigerConnect has 201-500 employees, which places it in the mid-size category. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: TigerConnect was founded in 2010, giving it over a decade of experience in the healthcare tech space. The company has grown significantly since its inception and has established itself as a leader in its field.
Company Description:
- TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform
- The company modernizes the way doctors, nurses, care teams, patients, and data connect, accelerating productivity, reducing costs, and improving patient outcomes
- TigerConnect’s solutions span care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement, and more
Company Specialties:
- Clinical Communication & Collaboration
- Healthcare Technology
- Healthcare IT
- Secure Communication
- Unified Communications
- Physician Scheduling
- Alarm Management
- Patient Engagement
- Pre-Hospital Communication
Company Website: http://tigerconnect.com
ASSUMPTION: TigerConnect's focus on clinical communication and collaboration sets it apart in the healthcare tech industry. The company's commitment to improving patient outcomes and streamlining clinical workflows makes it an attractive employer for mission-driven professionals.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) or another senior marketing leader. The ideal candidate will have 8+ years of experience in B2B SaaS marketing, with a strong background in both brand and content strategy.
Reporting Structure: The Director, Brand and Content Marketing will lead a team consisting of brand managers, content creators, social media specialists, and PR professionals. They will also collaborate closely with other marketing teams, such as demand generation and product marketing, as well as cross-functional teams such as sales and customer success.
Work Arrangement: This is a hybrid role, with a mix of remote work and on-site presence at the company's headquarters in Santa Monica, California. The specific work arrangement may be flexible, depending on the needs of the team and the individual's preferences.
Growth Opportunities:
- As TigerConnect continues to grow, there may be opportunities for the Director, Brand and Content Marketing to expand their team or take on additional responsibilities
- The ideal candidate will have the opportunity to shape the brand and content strategy for a fast-growing healthcare tech company and make a significant impact on its success
- TigerConnect's commitment to employee development and growth provides ample opportunities for professional advancement
ASSUMPTION: The Director, Brand and Content Marketing role offers a unique opportunity to lead a critical function within a high-growth healthcare tech company. The ideal candidate will be a strategic thinker with a strong background in both brand and content strategy, who is eager to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: TigerConnect's headquarters is located in Santa Monica, California, with a modern and collaborative work environment. The company also offers remote work flexibility for many of its roles.
Office Location(s): 2110 Broadway, Santa Monica, California, US
Geographic Context:
- Santa Monica is a coastal city in Los Angeles County, California, known for its beaches, mountains, and vibrant culture
- The city is home to a diverse range of industries, including technology, healthcare, and entertainment
- Santa Monica offers a high quality of life, with excellent schools, restaurants, and recreational opportunities
Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for remote work. The specific work arrangement may be discussed during the interview process.
ASSUMPTION: The hybrid work arrangement for this role offers the best of both worlds, allowing for the collaboration and creativity that comes from in-person interaction while also providing the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team or a hiring manager
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Chief Marketing Officer (CMO) or another senior marketing leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Brand and content strategy development and execution
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with TigerConnect's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to brand and content strategy, as well as your experience leading teams and driving business impact
- Research TigerConnect's mission, values, and unique selling proposition (USP) to demonstrate your understanding of the company and its offerings
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
ATS Keywords: B2B SaaS marketing, brand strategy, content strategy, healthcare tech, high-growth company, team leadership, cross-functional collaboration, stakeholder management, cultural fit
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit. The ideal candidate will have a strong background in both brand and content strategy, with experience driving business impact in a high-growth B2B SaaS environment.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Social media platforms such as LinkedIn, Twitter, Facebook, and Instagram
- Public relations tools such as Muck Rack, Agility PR Solutions, or Cision
- Analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel
- Project management tools such as Asana, Trello, or Jira
ASSUMPTION: The ideal candidate will have experience with a range of marketing and content tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership and deliver on our commitments
- Compassionate: We care about our team members and the communities we serve
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Mission-driven, with a commitment to improving patient outcomes and streamlining clinical workflows
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful brand and content strategies in a high-growth B2B SaaS environment?
- Are you comfortable leading teams and driving business impact in a fast-paced, dynamic work environment?
- Do you share TigerConnect's commitment to improving patient outcomes and streamlining clinical workflows?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in both brand and content strategy, who is eager to make a significant impact on TigerConnect's success. They will be comfortable leading teams and driving business impact in a fast-paced, dynamic work environment, and will share the company's commitment to improving patient outcomes and streamlining clinical workflows.
⚠️ Potential Challenges
- The healthcare tech industry is competitive, with established players and startups vying for market share. The ideal candidate will be able to differentiate TigerConnect's brand and content strategy in a crowded market
- TigerConnect is a fast-growing company, which can present unique challenges in terms of prioritization, resource allocation, and change management. The ideal candidate will be comfortable operating in a dynamic and evolving environment
- The hybrid work arrangement for this role may present challenges in terms of communication, collaboration, and time management. The ideal candidate will be comfortable working remotely and managing their time effectively
- The healthcare industry is subject to strict regulations and compliance requirements. The ideal candidate will have experience navigating the unique challenges and complexities of the healthcare tech landscape
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in both brand and content strategy, who is eager to make a significant impact on TigerConnect's success. They will be comfortable operating in a competitive, fast-paced, and dynamic environment, and will have experience navigating the unique challenges and complexities of the healthcare tech landscape.
📈 Similar Roles Comparison
- Compared to other Director, Brand and Content Marketing roles in the healthcare tech industry, this role offers a unique opportunity to lead a critical function within a high-growth company
- The ideal candidate will have the opportunity to shape the brand and content strategy for a fast-growing healthcare tech company and make a significant impact on its success
- Compared to similar roles in other industries, this role offers a unique opportunity to apply strategic thinking and leadership skills to improve patient outcomes and streamline clinical workflows
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in both brand and content strategy, who is eager to make a significant impact on TigerConnect's success. They will be comfortable operating in a competitive, fast-paced, and dynamic environment, and will have experience navigating the unique challenges and complexities of the healthcare tech landscape.
📝 Sample Projects
- Developing and executing a comprehensive brand audit and refresh for a healthcare tech company, including brand positioning, messaging, and visual identity
- Building and executing a content strategy that drives demand, engagement, and thought leadership for a healthcare tech company, including blog, video, case studies, email, webinars, and reports
- Overseeing and optimizing a healthcare tech company's social media presence, including platform-specific content creation, community management, and analytics
ASSUMPTION: The ideal candidate for this role will have experience with a range of brand and content strategy projects, with a proven track record of driving business impact in a high-growth B2B SaaS environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand and content marketing function, and how this role fits into that vision?
- How does the company approach cross-functional collaboration and stakeholder management, particularly with regard to brand and content strategy?
- What are the biggest challenges facing the brand and content marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the marketing and content teams?
- What are the company's plans for growth and expansion in the coming years, and how can this role contribute to that growth?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in both brand and content strategy, who is eager to make a significant impact on TigerConnect's success. They will be comfortable operating in a competitive, fast-paced, and dynamic environment, and will have experience navigating the unique challenges and complexities of the healthcare tech landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
- If you are selected for an interview, be prepared to discuss your approach to brand and content strategy, as well as your experience leading teams and driving business impact
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
