Director, Brand & Content

📌 Core Information

🔹 Job Title: Director, Brand & Content

🔹 Company: UpGuard

🔹 Location: Sydney, Brisbane, Melbourne, Hobart

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Pioneering strategic activations through brand partnerships and sponsorships
• Elevating UpGuard's brand presence through impactful public relations and content strategies
• Innovating content operations by leveraging data and AI for improved efficiency and quality
• Maximizing content impact through repurposing and distribution across diverse channels
• Driving strategic alignment with cross-functional teams to support business goals

ASSUMPTION: This role requires a strategic mindset and proven leadership experience in content marketing within a B2B SaaS environment. The ideal candidate will have a strong track record in brand partnerships and public relations, as well as a passion for leveraging data and technology to drive continuous improvement.

📋 Key Responsibilities

✅ Develop and lead content strategies that leverage brand partnerships and sponsorships to expand reach and generate qualified leads

✅ Drive content initiatives to advance public relations activities and cultivate impactful sponsorship collaborations

✅ Apply an analytical and engineering mindset to optimize content workflows using data and AI

✅ Develop and implement innovative strategies to repurpose and distribute content across diverse channels

✅ Collaborate with cross-functional teams to ensure content effectively supports business goals and resonates across all touchpoints

ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to work effectively across diverse internal teams. The ideal candidate will have experience in building and nurturing external partnerships and managing sponsorship engagements.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in content marketing, with a strong track record in brand partnerships and public relations within a B2B SaaS environment

Required Skills:

• Proven ability to develop and execute strategic content plans leveraging external collaborations, PR opportunities, and technological advancements
• Highly analytical and process-oriented mindset with a passion for utilizing data and technology (including AI) to drive continuous improvement
• Excellent collaboration and communication skills with a proven ability to work effectively across diverse internal teams
• Demonstrated success in building and nurturing external partnerships and managing sponsorship engagements
• Knowledge of or strong interest in cybersecurity is preferred but not required

Preferred Skills:

• Proven track record of pioneering strategic activations through brand partnerships and sponsorships in a B2B SaaS environment
• Ability to approach content operations with an "engineering mindset," leveraging data and AI to enhance efficiency and quality
• Demonstrated success in cultivating impactful sponsorship collaborations
• Strong capability in driving strategic alignment across diverse internal teams
• Willingness to roll up your sleeves and do what it takes to get things done

ASSUMPTION: While a degree in Marketing or Communications is preferred, equivalent experience in content marketing, brand partnerships, and public relations will also be considered.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 USD per year (based on experience and location)

Benefits:

• Monthly Lifestyle subsidy
• WFH set-up allowance
• $1500 USD annual Learning & Development allowance
• Generous Annual Leave/PTO allowances
• 18 weeks paid Parental Leave
• Personal Leave allowance
• Fully remote working environment
• Top-spec hardware
• Personal device security & online privacy protection subsidy
• Generative AI subsidy

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in content marketing within a B2B SaaS company. The actual salary may vary depending on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: UpGuard operates in the IT Services and IT Consulting industry, focusing on cybersecurity and risk management solutions

Company Size: UpGuard has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: UpGuard was founded in 2012, with a mission to protect the world's data

Company Description:

• UpGuard is a comprehensive cyber risk solution that combines third-party security ratings, vendor questionnaires, and threat intelligence capabilities
• The company helps businesses manage and improve their security posture by providing a platform for continuous monitoring and assessment of their attack surface and vendor risk
• UpGuard's mission is to protect the world's data, and its purpose as a Marketing team is to facilitate this goal by growing the company with a repeatable and scalable marketing engine and a leading brand

Company Specialties:

• IT Management
• Cyber Insurance
• Cyber Resilience
• Cyber Risk
• Vendor Risk Management
• Risk Scoring
• Vulnerability Management
• IT Compliance
• Vendor Risk
• Supply Chain Risk
• Attack Surface Management
• Attack Surface Monitoring
• Vendor Risk Scoring
• Security Risk Ratings
• Vendor Risk Monitoring
• Third-Party Risk Management
• Attack Surface Management
• Cyber VRM
• VRM
• Vendor Questionnaires
• and Fourth-Party Risk Management

Company Website: https://www.upguard.com

ASSUMPTION: UpGuard's focus on cybersecurity and risk management makes it an attractive option for candidates interested in working for a mission-driven company in a high-growth industry.

📊 Role Analysis

Career Level: This role is a Director-level position, offering significant responsibility and the opportunity to shape UpGuard's market presence and reputation

Reporting Structure: The Director, Brand & Content will report directly to the Chief Marketing Officer and collaborate with various teams, including Corporate Development, Design, and Product Marketing

Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from UpGuard's offices in Sydney or Hobart

Growth Opportunities:

• As a Director-level role, this position offers the potential for career advancement within UpGuard's Marketing team or the broader organization
• The ideal candidate will have the opportunity to grow and develop their skills in a dynamic and fast-paced environment
• UpGuard's commitment to employee growth is evident in its annual Learning & Development allowance and focus on internal promotions

ASSUMPTION: The Director, Brand & Content role is well-suited for experienced content marketing professionals seeking to take the next step in their careers and make a significant impact on a growing company's market presence.

🌍 Location & Work Environment

Office Type: UpGuard has physical offices in Sydney and Hobart, but this role is remote-friendly, allowing for flexible work arrangements

Office Location(s): Sydney, Brisbane, Melbourne, Hobart

Geographic Context:

• Sydney: A vibrant, multicultural city with a strong tech industry and a cost of living slightly above the national average
• Brisbane: A growing city with a subtropical climate, lower cost of living, and a developing tech scene
• Melbourne: A cultural hub with a thriving arts scene, a cost of living slightly above the national average, and a strong tech industry
• Hobart: A smaller city with a high quality of life, lower cost of living, and a growing tech sector

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility and work-life balance, while the option to work from UpGuard's offices in Sydney or Hobart provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (Chief Marketing Officer)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Content marketing expertise and innovation
• Collaboration and communication skills
• Leadership and team management
• Alignment with UpGuard's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in content marketing, brand partnerships, and public relations
• Be prepared to discuss your approach to leveraging data and technology to drive continuous improvement in content operations
• Demonstrate your ability to work effectively across diverse internal teams and build external partnerships
• Showcase your understanding of UpGuard's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: Content Marketing, Brand Partnerships, Public Relations, B2B SaaS, Strategic Content Plans, Data Analysis, AI Utilization, Collaboration, Communication, Sponsorship Management, Cybersecurity Knowledge

ASSUMPTION: UpGuard's hiring process is designed to assess the candidate's strategic thinking, content marketing expertise, and ability to work effectively within a dynamic and growing organization.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The ideal candidate will have experience with a range of content marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Protect the world's data
• Be customer-obsessed
• Act with integrity
• Embrace continuous learning
• Work collaboratively
• Pursue excellence
• Foster a diverse and inclusive environment

Work Style:

• Remote-friendly and flexible work arrangements
• Dynamic and fast-paced environment
• Focus on continuous improvement and innovation
• Collaborative and supportive team culture
• Strong commitment to employee growth and development

Self-Assessment Questions:

• How do your personal values align with UpGuard's mission and values?
• Are you comfortable working in a remote or hybrid work environment, and how do you ensure productivity and engagement in such settings?
• How do you approach continuous learning and professional development, and how have you applied these principles in your previous roles?

ASSUMPTION: UpGuard's commitment to a diverse and inclusive work environment, as well as its focus on employee growth and development, makes it an attractive option for candidates seeking a supportive and dynamic work culture.

⚠️ Potential Challenges

• Managing multiple brand partnerships and sponsorships simultaneously, requiring strong organizational skills and attention to detail
• Balancing strategic planning with day-to-day content creation and management, demanding strong time management and prioritization skills
• Working with cross-functional teams, requiring excellent collaboration and communication skills
• Adapting to a remote or hybrid work environment, which may present unique challenges in terms of communication and engagement

ASSUMPTION: The Director, Brand & Content role presents a unique set of challenges and opportunities, requiring a strategic and adaptable mindset, as well as strong leadership and communication skills.

📈 Similar Roles Comparison

• Compared to other Director-level content marketing roles, this position offers a greater focus on brand partnerships and sponsorships, as well as a strong emphasis on leveraging data and technology to drive continuous improvement
• UpGuard's focus on cybersecurity and risk management sets it apart from other B2B SaaS companies, providing a unique opportunity for candidates interested in working in a mission-driven and high-growth industry
• Career progression in this role may involve moving into a Chief Marketing Officer or similar executive-level position, offering significant growth potential for experienced content marketing professionals

ASSUMPTION: The Director, Brand & Content role at UpGuard is well-suited for experienced content marketing professionals seeking to take the next step in their careers and make a significant impact on a growing company's market presence and reputation.

📝 Sample Projects

• Developing and executing a strategic content plan leveraging brand partnerships and sponsorships to expand reach and generate qualified leads for a new product launch
• Managing a team of content creators to produce high-quality, on-brand content for multiple channels, including blog posts, social media updates, and email newsletters
• Collaborating with the design team to create visually appealing and engaging content that aligns with UpGuard's brand guidelines and resonates with target audiences

ASSUMPTION: The Director, Brand & Content role at UpGuard offers a wide range of projects and initiatives, allowing candidates to leverage their unique skills and experiences to make a meaningful impact on the company's market presence and reputation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
• How does UpGuard approach collaboration and communication across remote and hybrid work environments, and what tools and processes are in place to support this?
• What are the key priorities for the first 90 days in this role, and how can I contribute to driving success in these areas?
• How does UpGuard support employee growth and development, and what opportunities exist for professional advancement within the Marketing team or the broader organization?
• What are the most significant challenges facing the Marketing team in the coming months, and how can this role contribute to addressing these issues?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and UpGuard's mission, as well as your commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the UpGuard careers page
• Tailor your resume and cover letter to highlight your relevant experience in content marketing, brand partnerships, and public relations
• Prepare a portfolio or examples of your work, showcasing your ability to develop and execute strategic content plans, manage brand partnerships and sponsorships, and drive impactful content initiatives
• Follow up with the UpGuard HR team one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.