Director, Brand - Dr. Seuss (Open to Remote)

📌 Core Information

🔹 Job Title: Director, Brand - Dr. Seuss (Open to Remote)

🔹 Company: Penguin Random House LLC

🔹 Location: New York, United States

🔹 Job Type: Remote

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the Dr. Seuss brand internally and externally with partners.
• Setting strategic goals and overseeing growth activities.
• Collaborating with various teams to shape publishing strategies.
• Managing relationships with Dr. Seuss Enterprises (DSE) and other licensees.

ASSUMPTION: The role requires a balance of creative and sales-focused leadership to drive brand growth, with the understanding of operating in a highly collaborative environment.

📋 Key Responsibilities

✅ Serve as the lead with Dr. Seuss Enterprises (DSE) for Dr. Seuss business and liaison with all PRH departments.

✅ Develop Dr. Seuss book brand vision with the publisher and communicate with key partners and licensees.

✅ Collaborate to shape publishing and retail strategy, generating creative ideas driven by sales data and trends.

✅ Lead strategic initiatives for brand positioning and program development.

✅ Establish sales benchmarks and provide insights to team members.

✅ Update divisions on sales trends and provide industry analysis support.

✅ Lead internal communication and coordination for brand initiatives.

✅ Coordinate quarterly business review meetings and provide reports.

✅ Manage relationships with DSE Licensees and external partners.

✅ Conduct post-mortem analysis of campaigns and recommend improvements.

✅ Maintain deep understanding of the property and children's book market.

✅ Occasionally travel to trade shows and brand summits.

ASSUMPTION: The responsibilities indicate an emphasis on strategic thinking, data-informed decision-making, and collaborative leadership to align brand initiatives with market demands.

🎯 Required Qualifications

Education: Not specified

Experience: 8+ years in publishing, sales, licensing, or brand management.

Required Skills:

• Proven success in strategic planning and driving sales.
• Senior-level presence with the ability to inspire trust.
• Strong communication and interpersonal skills.
• Organizational and project management capabilities.
• Proficiency in Microsoft Office Suite and analytical tools.

Preferred Skills:

• Experience in market research and sales analysis.
• Broad knowledge of social media and digital marketing campaigns.

ASSUMPTION: The role prioritizes leadership, strategic planning skills, and the ability to build strong relationships, with a focus on sales-driven brand management.

💰 Compensation & Benefits

Salary Range: $100,000 - $150,000, with potential for annual bonus based on company performance.

Benefits:

• Medical/Prescription drug insurance, dental, and vision coverage.
• Flexible spending accounts, health savings account.
• 401(k) plans, short and long-term disability insurance, life insurance.
• Generous paid time off and educational assistance.

Working Hours: Full-time, 40 hours per week.

ASSUMPTION: The compensation and benefits package is competitive and designed to attract experienced professionals seeking substantial health, financial, and personal development support.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: Approximately 3,005 employees, offering a robust network and resources for career growth.

Founded: Not specified

Company Description:

• Penguin Random House is a leading publishing house with a global presence.
• Committed to quality and innovation across the publishing process.
• Home to a diverse range of publishing brands and imprints.

Company Specialties:

• Publishing
• Creative Marketing
• Educational Content

Company Website: http://www.penguinrandomhouse.com/

ASSUMPTION: As a major player in the publishing industry, Penguin Random House provides expansive opportunities for creative projects and professional development.

📊 Role Analysis

Career Level: Senior-level, requiring extensive experience and strategic vision.

Reporting Structure: Reports to senior management and collaborates closely with multiple departments.

Work Arrangement: Primarily remote, with occasional in-person meetings and events.

Growth Opportunities:

• Potential for career advancement within brand and creative leadership.
• Opportunity to lead significant brand initiatives and partnerships.
• Engagement in high-level strategic planning impacting company growth.

ASSUMPTION: The role offers substantial growth opportunities for individuals with a keen interest in brand leadership and strategic influence within a large organization.

🌍 Location & Work Environment

Office Type: Corporate office in New York, with modern facilities.

Office Location(s): New York, NY 10019

Geographic Context:

• Located in a major global city with vast networking opportunities.
• Access to a wealth of cultural and professional resources.
• Accessibility to key industry events and partnerships.

Work Schedule: Flexible remote work arrangements, allowing balance between professional and personal commitments.

ASSUMPTION: The location offers a strategic advantage for industry networking while the remote work flexibility supports a diverse workforce.

💼 Interview & Application Insights

Typical Process:

• Initial application screening based on resume and cover letter.
• Interviews with HR and senior management team.
• Assessment of leadership and strategic planning skills.

Key Assessment Areas:

• Strategic vision and leadership capabilities.
• Communication and collaborative skills.
• Experience with brand management and market analysis.

Application Tips:

• Highlight significant leadership roles and achievements in strategic planning.
• Provide examples of successful brand initiatives you led.
• Emphasize proficiency with data-driven decision-making.

ATS Keywords: Brand Management, Sales Strategy, Creative Marketing, Licensing, Leadership

ASSUMPTION: Interviews will likely focus on strategic capabilities and past experiences in leading brand growth, expecting applicants to demonstrate a proactive and results-oriented mindset.

🛠️ Tools & Technologies

• Microsoft Word, Outlook, Excel, PowerPoint
• Market research and analytic tools
• Social media and digital marketing platforms

ASSUMPTION: Proficiency is expected with standard office software and strategic marketing tools, supporting role responsibilities in data analysis and communication.

👔 Cultural Fit Considerations

Company Values:

• Innovation in publishing and content creation.
• Commitment to diversity and creativity.
• Excellence in execution and design.

Work Style:

• Collaborative and team-oriented environment.
• Focus on strategic innovation and market trends.
• Encouragement of creativity and independent initiative.

Self-Assessment Questions:

• Do you have experience leading brand initiatives in collaboration with diverse teams?
• Are you comfortable making data-informed strategic decisions?
• Can you effectively communicate a brand vision internally and externally?

ASSUMPTION: The role suits individuals who thrive in dynamic and collaborative settings, with a strong alignment to creative and strategic brand leadership.

⚠️ Potential Challenges

• Navigating complex stakeholder relationships internally and externally.
• Balancing creative initiatives with data-driven market strategies.
• Adapting to industry trends and shifts in consumer behavior.
• Managing multiple large-scale projects simultaneously.

ASSUMPTION: Candidates should prepare for challenges related to strategic decision-making and stakeholder management, requiring strong problem-solving skills and adaptability.

📈 Similar Roles Comparison

• Brand Manager - similar focus on strategy but often with smaller-scale initiatives.
• Creative Director - more emphasis on creative vision and less on sales strategy.
• Sales Director - focuses more on sales and financial metrics than comprehensive brand management.

ASSUMPTION: This position offers a unique blend of strategic brand development with strong market and sales orientation, distinguishing it from purely creative or sales roles.

📝 Sample Projects

• Developing a new series of Dr. Seuss books and coordinating with cross-functional teams.
• Leading a marketing campaign leveraging sales data to boost book sales.
• Managing partnership negotiations with external licensees for brand expansion.

ASSUMPTION: Sample projects indicate a hands-on approach to managing comprehensive brand initiatives, requiring leadership and strategic foresight.

❓ Key Questions to Ask During Interview

• What recent initiatives have been most successful for the Dr. Seuss brand?
• How does this role integrate with broader company goals?
• What are the upcoming strategic priorities for this role?
• How is success measured for this position?
• What opportunities exist for professional growth and development?

ASSUMPTION: These questions help candidates understand strategic priorities, success metrics, and growth opportunities within the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in brand management and strategic initiatives.
• Prepare a cover letter addressing your fit for the role and company culture.
• Include detailed examples of past achievements in brand leadership.
• Indicate your salary requirements and availability.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.