📌 Core Information
🔹 Job Title: Director, Brand Management (CE Category Leader)
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site, Contract
🔹 Category: Retail, Brand Management
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Coupang's Retail business, focusing on Brand Management, Business Planning, and Selection Planning
- Building strategic relationships with retail partners and driving growth and profit
- Analyzing complex problems and negotiating with high-level stakeholders
- Developing and leading a team to achieve business growth and enhance customer satisfaction
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and negotiation skills to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead the Retail business, focusing on Brand Management, Business Planning, and Selection Planning
✅ Build and maintain strategic relationships with retail partners
✅ Analyze complex problems and phenomena to identify root causes and solutions
✅ Negotiate with executives and high-level stakeholders of external retail companies
✅ Develop and lead a team, hiring and nurturing talents into future leaders
✅ Achieve improvements through a systematic approach and utilize new opportunities
ASSUMPTION: This role involves a mix of strategic planning, relationship management, problem-solving, and team leadership.
🎯 Required Qualifications
Education: Bachelor’s degree or higher
Experience: At least 15 years of experience in the field of business
Required Skills:
- Proven leadership and business analysis skills
- Excellent negotiation and communication skills
- Ability to influence the organization with strong analytical skills
- Experience in managing and building teams
Preferred Skills:
- Experience in driving innovation and change through systematization
- Strong communication skills and ability to prepare persuasive documents
- Fluency in English and Korean (preferred but not required)
ASSUMPTION: Candidates should have a strong background in business, with a proven track record in managing P&L and establishing relationships with global/local brands.
💰 Compensation & Benefits
Salary Range: Industry standard for a Director-level role in South Korea, with 10+ years of experience (Estimated: KRW 150,000,000 - 200,000,000 per year)
Benefits:
- Competitive benefits package (details not provided)
Working Hours: Full-time (40 hours/week), with flexible hours and overtime as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in South Korea, with 10+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Global), with a significant presence in South Korea
Founded: 2010, with headquarters in Seattle, Washington, USA
Company Description:
- Coupang is a leading e-commerce platform in South Korea, offering a wide range of products and services
- Known for its innovative approach to commerce, focusing on customer experience and convenience
- Emphasizes a startup culture with the resources of a large global public company
Company Specialties:
- E-commerce and Retail
- Technology and Operations
- IT and Internet
- Platform and Customer Service
Company Website: Coupang Careers
ASSUMPTION: Coupang is a well-established e-commerce company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Director-level role, reporting directly to senior leadership
Reporting Structure: This role will have a team reporting directly to the Director
Work Arrangement: On-site, full-time, with flexible hours and overtime as needed
Growth Opportunities:
- Potential to grow within the Retail business or explore other opportunities within Coupang
- Chance to develop leadership and management skills
- Opportunity to work on high-impact projects and drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and make a substantial impact on the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Seoul, South Korea (specific address not provided)
Geographic Context:
- Seoul is a bustling metropolis with a vibrant culture and rich history
- Coupang's office is located in a modern, urban area with easy access to public transportation
- Seoul offers a mix of traditional and modern experiences, with a wide range of dining, entertainment, and cultural options
Work Schedule: Full-time (40 hours/week), with flexible hours and overtime as needed
ASSUMPTION: Coupang's office in Seoul offers a modern, collaborative work environment with easy access to urban amenities.
💼 Interview & Application Insights
Typical Process:
- Application Review
- Phone Interview
- Onsite (or Virtual Onsite) Interview
- Offer
Key Assessment Areas:
- Leadership and strategic thinking
- Negotiation skills and problem-solving abilities
- Cultural fit and alignment with Coupang's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions, focusing on your leadership, negotiation, and problem-solving skills
- Research Coupang and the Retail business to demonstrate your understanding of the company and the role
ATS Keywords: Brand Management, Business Planning, Selection Planning, Negotiation, Leadership, Business Analysis, Decision Making, P&L Management, Team Management, Customer Satisfaction, Communication, Analytical Skills, Relationship Building, Problem Solving, Operational Excellence, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's leadership, negotiation, and problem-solving skills, as well as their cultural fit with Coupang.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: This role may require the use of various tools and technologies to manage projects, analyze data, and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Bold and ambitious
- Entrepreneurial
- One team, one dream
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator and negotiator?
- Do you have a proven track record of driving business growth and enhancing customer satisfaction?
ASSUMPTION: Candidates should assess their fit with Coupang's values and work style, focusing on their ability to thrive in a fast-paced, dynamic environment and their strong communication and negotiation skills.
⚠️ Potential Challenges
- Managing a team and driving results in a fast-paced, competitive environment
- Navigating complex negotiations with external retail companies
- Balancing strategic planning with day-to-day operational responsibilities
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: This role presents unique challenges, including managing a team, navigating complex negotiations, and balancing strategic planning with operational responsibilities in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique to Coupang, focusing on the Retail business and brand management
- Similar roles in other companies may focus on different aspects of the business, such as marketing, merchandising, or supply chain
- Career progression may involve moving into senior leadership roles within Coupang or exploring opportunities in other areas of the business
ASSUMPTION: This role is unique to Coupang, focusing on the Retail business and brand management, with potential career progression into senior leadership roles within the company or exploration of opportunities in other areas of the business.
📝 Sample Projects
- Developing and implementing a new brand strategy for a key retail category
- Negotiating a strategic partnership with a global retail company to drive growth and enhance customer satisfaction
- Analyzing market trends and customer data to inform business planning and selection planning decisions
ASSUMPTION: These sample projects illustrate the strategic, analytical, and negotiation-focused nature of the role, with a strong emphasis on driving business growth and enhancing customer satisfaction.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall Retail business strategy and Coupang's broader mission?
- What are the most significant challenges facing the Retail business, and how can this role address them?
- How does Coupang support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it implemented in this role?
ASSUMPTION: These interview questions focus on understanding the role's priorities, strategic fit, challenges, professional development opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions, focusing on your leadership, negotiation, and problem-solving skills
- Research Coupang and the Retail business to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
