🔹 Job Title: Director, Brand Marketing - Remote
🔹 Company: California Closets
🔹 Location: Phoenix, Arizona, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proven experience in brand marketing and content strategy to drive California Closets' brand presence and engagement across various platforms.
✅ Lead the development and execution of California Closets' organic social content strategy across multiple platforms
✅ Manage brand collaborations with media partners, design influencers, and celebrities to generate original content that differentiates California Closets' design point of view, quality, and expertise
✅ Support the ideation to execution phases, and distribution of full-funnel brand campaigns, ensuring that quarterly content is cohesive and drives business needs
✅ Lead external brand efforts and communications with national PR agencies and media partners, working effectively with cross-functional teams and both internal and external stakeholders
✅ Partner with the Brand Marketing team, design, creative, and growth leaders, as well as key internal stakeholders, to maintain the integrity of the brand's voice and visual identity across brand environments
✅ Craft differentiating brand narratives and refine strategic positioning, ensuring it resonates with business operators and customer audiences
✅ Lead creative agency and/or project-based partners on all organic social content deliverables as determined by integrated brand marketing briefs approved by the VP of Brand Strategy
✅ Coordinate and project manage approved digital content shoots with creative agency and/or project-based partners
✅ Monitor new technology, platforms, macro trends, and other brand activities to ensure California Closets' social presence remains authentic, competitive, and relevant
✅ Serve as a supporting point of contact for all brand-related matters, ensuring clear and consistent communication across teams and departments
✅ Work collaboratively and efficiently across all teams and productively contribute to team conversations and presentations that address brand content strategy and performance
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a deep understanding of brand marketing and content strategy to drive California Closets' brand presence and engagement.
Education: Bachelor's degree in marketing, communications, or a related field
Experience: 10+ years of professional experience in brand marketing or content strategy, ideally within the home, lifestyle, or design field
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong editorial background in brand content development across marketing channels and proven ability to lead organic social strategy with ideas that resonate and engage with California Closets' community across platforms will be highly sought after for this role.
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Brand Marketing role with 10+ years of experience in the home storage or design industry)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications. California Closets offers a competitive benefits package to attract and retain top talent.
Industry: Design Services
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1978
Company Description:
Company Specialties:
Company Website: https://www.californiaclosets.com/
ASSUMPTION: California Closets is a well-established company in the home organization and storage industry, with a strong reputation for quality and craftsmanship. The company's large size and extensive experience make it an attractive employer for experienced brand marketing professionals seeking to make a significant impact in a well-established organization.
Career Level: Director
Reporting Structure: Reports directly to the VP of Brand Strategy & Partnerships
Work Arrangement: Remote (Solely)
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for experienced brand marketing professionals seeking to advance their careers in a large, well-established organization. The remote work arrangement provides flexibility and the opportunity to work from anywhere within the United States.
Office Type: Remote (Solely)
Office Location(s): Phoenix, Arizona
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work
ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and the opportunity to work from anywhere within the United States. The geographic context of Phoenix, Arizona, provides a mild winter climate and a diverse range of industries, making it an attractive location for remote workers.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Marketing, Content Strategy, Social Media Management, Project Management, Collaboration, Creative Development, Communication, Performance Analysis, Digital Marketing, Content Creation, Brand Positioning, Media Partnerships, Trend Monitoring, Narrative Crafting, Stakeholder Engagement, Integrated Campaigns
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' brand marketing and content strategy expertise, as well as their ability to work effectively with cross-functional teams and stakeholders.
ASSUMPTION: Candidates should have experience with a range of tools and technologies relevant to brand marketing and content strategy, including social media management platforms, content creation tools, project management software, and collaboration tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: California Closets values quality, craftsmanship, innovation, collaboration, customer focus, integrity, and respect. Candidates should be results-driven, proactive, collaborative, adaptable, and able to work effectively with cross-functional teams and stakeholders. The remote work arrangement requires strong time management and communication skills, as well as the ability to work independently.
ASSUMPTION: The potential challenges for this role include managing multiple projects and deadlines, working effectively with cross-functional teams and stakeholders, adapting to a remote work environment, and keeping up with new technology, platforms, and trends in the brand marketing and content strategy landscape.
ASSUMPTION: This role is similar to a Director of Brand Marketing or Content Strategy role in the home storage or design industry, with a focus on organic social media management and brand positioning. Compared to other marketing roles, this position requires a strong editorial background and proven experience in brand content development across marketing channels. Career progression in this role may include advancement to VP or higher-level marketing roles within the organization.
ASSUMPTION: Sample projects for this role may include developing and executing a comprehensive organic social media strategy, managing brand collaborations, and crafting differentiating brand narratives and strategic positioning.
ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the team structure and dynamics, work-life balance for remote employees, key priorities, diversity, equity, and inclusion, and professional development opportunities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.