📌 Core Information
🔹 Job Title: Director, Brand Media Strategy
🔹 Company: Thrive Digital
🔹 Location: Vancouver (Remote)
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Leading Thrive's brand media service innovation and strategic growth
- Developing industry-leading measurement frameworks
- Driving enterprise-level client success through advanced media buying and publisher negotiations
- Championing the integration of brand with performance strategies
- Building and mentoring high-performing teams
ASSUMPTION: This role requires a strategic thinker with a strong background in brand media strategy, media buying, and client success. The ideal candidate will have experience managing large brand media portfolios and leading teams.
📋 Key Responsibilities
✅ Lead Thrive's brand media service innovation and strategic growth by developing measurement frameworks and driving client success
✅ Build and mentor high-performing teams that deliver exceptional client outcomes through hands-on support and advocacy
✅ Lead internal client success for upper funnel services at Thrive on Tier 1 projects through active leadership that influences long-term growth, innovation, and client retention
✅ Develop and execute a roadmap and provide actionable insights that focus on elevating Thrive's brand media service offering and how to bridge into a full funnel offering
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in brand media strategy, with at least 5 years in a leadership role
Required Skills:
- Proven track record of managing brand media portfolios exceeding $50M annually
- Experience leading enterprise-level negotiations with major media platforms and publishers
- Ability to build and implement comprehensive measurement frameworks that connect brand initiatives to business outcomes
- Proven ability to mentor and develop teams of 10+ professionals
- In-depth, hands-on experience in programmatic and upper funnel digital channels/tools
Preferred Skills:
- Experience in a remote work environment
- Fluency in French or Spanish
ASSUMPTION: The ideal candidate will have a strong background in brand media strategy, media buying, and client success. Experience managing large brand media portfolios and leading teams is essential for this role.
💰 Compensation & Benefits
Salary Range: $133,000 - $200,000 CAD per year
Benefits:
- Remote-first and flexible work
- 4 weeks paid vacation
- Unlimited paid sick and personal days
- Quarterly paid wellbeing days
- Internal career coaches
- Short/Long-term disability
- Over $40k CAD in medical, dental, and paramedical coverage
Working Hours: Monday - Friday, 9AM - 5PM (in your timezone, flexible hours)
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in brand media strategy. The benefits package is competitive and includes a range of remote work and wellness benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Thrive Digital is a world-class growth marketing partner focused on paid acquisition, creative, and measurement science. They specialize in Google Adwords, Facebook Ads, Advanced Analytics, and more.
Company Size: Thrive Digital has 51-200 employees and is headquartered in Vancouver, British Columbia. They are a privately held company founded in 2011.
Founded: Thrive Digital was founded in 2011 and has since grown to become one of North America's top digital marketing firms, managing over $2 billion USD in advertising spend over the past decade.
Company Description:
- Thrive Digital plans, builds, and optimizes online advertising campaigns that reach millions of people on various platforms
- Their team specializes in lead generation, user acquisition, driving ecommerce sales, and brand building through evidence-based refinement of each campaign's performance data
- Thrive Digital is committed to providing an equal opportunity workplace and has a zero tolerance policy on bullying, discrimination, and harassment
Company Specialties:
- Google Adwords
- Facebook Ads
- Advanced Analytics
- Youtube Advertising
- Display Advertising
- Media Buying
- Google Analytics
- SEM
- Landing Page Optimization
- Performance Marketing
- Data Science
- Creative
Company Website: thrivedigital.com
ASSUMPTION: Thrive Digital is a well-established company with a strong reputation in the digital marketing industry. They value innovation, creativity, and problem-solving in their work environment.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Head of Performance (Brand Media) or another senior leader within the department.
Reporting Structure: The Director, Brand Media Strategy will oversee a team of expert marketers and will collaborate with cross-functional teams to drive full-funnel growth marketing initiatives.
Work Arrangement: This role is remote, with the expectation that the candidate will reside in Canada upon start date.
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company continues to expand its brand media services
- Opportunities to lead high-impact projects and drive innovation in the brand media space
- Chance to mentor and develop team members, fostering a culture of continuous learning and growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive innovation, lead high-impact projects, and mentor team members.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the Vancouver office if desired)
Office Location(s): 700-675 West Hastings Street, Vancouver, British Columbia V5Y 1N3, CA
Geographic Context:
- Vancouver is a coastal city in British Columbia, Canada, known for its mild climate, natural beauty, and vibrant cultural scene
- The city is home to a diverse range of industries, including technology, film, and tourism
- Vancouver is also a major hub for digital marketing and advertising services
Work Schedule: Monday - Friday, 9AM - 5PM (in your timezone, with flexible hours)
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the Vancouver office provides an opportunity to collaborate with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Expertise in brand media strategy and media buying
- Leadership and team management skills
- Ability to drive client success and retention
- Alignment with Thrive Digital's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to brand media strategy, media buying, and client success
- Showcase your ability to lead and mentor teams, as well as your experience with measurement frameworks
- Demonstrate your understanding of Thrive Digital's company values and how you can contribute to their mission
ATS Keywords: Brand Media Strategy, Media Buying, Client Success, Team Leadership, Measurement Frameworks, Negotiation, Performance Marketing, Data Analysis, Cross-Functional Collaboration, Innovation, Growth Marketing, Audience Research, Programmatic Advertising, Digital Channels, C-Suite Communication, Mentoring
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, expertise in brand media strategy, leadership skills, and cultural fit with Thrive Digital.
🛠️ Tools & Technologies
- DV360
- CM360
- CTV
- Audio + Podcasts
- DOOH
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with programmatic and upper funnel digital channels/tools, including DV360, CM360, CTV, Audio + Podcasts, DOOH, and Google Analytics.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Problem-solving and empathetic understanding
- Continuous learning and experimentation
- Playfulness and a positive work environment
- Respect for each person's boundaries
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and results-focused
- Strategic and forward-thinking
- Comfortable with ambiguity and change
Self-Assessment Questions:
- How do you align with Thrive Digital's company values, particularly creativity, innovation, and continuous learning?
- How comfortable are you working in a remote-first environment, with the option to work from the Vancouver office if desired?
- How do you approach problem-solving and decision-making in a dynamic and sometimes ambiguous work environment?
ASSUMPTION: Thrive Digital values candidates who are creative, innovative, and comfortable with ambiguity. They look for team members who are collaborative, adaptable, and data-driven, with a strong work ethic and a positive attitude.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing strategic planning and hands-on execution
- Navigating a dynamic and sometimes ambiguous work environment
- Keeping up with the latest trends and best practices in brand media strategy and media buying
- Managing client expectations and driving long-term growth and retention
ASSUMPTION: The ideal candidate will be comfortable with ambiguity, adaptable, and able to balance strategic planning with hands-on execution. They will also have strong leadership and communication skills to manage remote teams and drive client success.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Media Strategist or Brand Media Manager role, but with additional leadership and team management responsibilities
- Unlike other roles in the industry, this position focuses on driving full-funnel growth marketing initiatives through the integration of brand with performance strategies
- Career paths for this role may include progression to VP or C-level positions within the company
ASSUMPTION: This role offers unique opportunities for growth and innovation in the brand media space, with a focus on driving full-funnel growth marketing initiatives.
📝 Sample Projects
- Developing a comprehensive measurement framework for a major brand media campaign, connecting brand initiatives to business outcomes
- Leading a team to negotiate enterprise-level media buys with major publishers, securing competitive advantages and driving client success
- Creating and executing an innovative media buying strategy through advanced audience research and investment scenario planning, leading to increased client investment and expansion of services
ASSUMPTION: The ideal candidate will have experience with a range of brand media projects, from strategic planning and measurement framework development to hands-on execution and team leadership.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand media strategy and growth plans for the company?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the team collaborate with other departments to drive full-funnel growth marketing initiatives?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for remote employees?
ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to understand the role, the team, and the company's growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Thrive Digital's company values and mission, and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a sample project or portfolio that demonstrates your expertise in brand media strategy, media buying, and client success
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
