📌 Core Information
🔹 Job Title: Director, Brand Partnerships, CPG
🔹 Company: Tubi
🔹 Location: New York City, NY
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and managing key relationships with CPG clients to drive advertising revenue
- Creating consultative sales strategies to enhance CPG brand visibility and consumer connections through Tubi’s advertising solutions
- Leading full-funnel campaign development to drive awareness, consideration, and conversion for CPG partners
- Leveraging data-driven insights to optimize campaign performance and deliver measurable ROI
- Staying ahead of industry trends, particularly in emerging CPG marketing technologies, consumer behaviors, and digital innovation
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the CPG industry and advertising landscape.
📋 Key Responsibilities
✅ Develop and manage key relationships with CPG clients to drive advertising revenue
✅ Create consultative sales strategies to enhance CPG brand visibility and consumer connections through Tubi’s advertising solutions
✅ Lead full-funnel campaign development to drive awareness, consideration, and conversion for CPG partners
✅ Leverage data-driven insights to optimize campaign performance and deliver measurable ROI for CPG partners
✅ Stay ahead of industry trends, particularly in emerging CPG marketing technologies, consumer behaviors, and digital innovation
✅ Mentor new team members as the CPG advertising business scales
✅ Foster cross-functional collaboration to work effectively with colleagues from different departments and teams
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 10+ years of experience in digital media sales, with a strong focus on CPG
Required Skills:
- Proven success in building and growing partnerships with leading CPG companies and agency teams
- Deep understanding of CPG advertising trends, including shopper journeys, programmatic buying, and cross-platform marketing
- Excellent communication and presentation skills, with the ability to translate digital media strategies into actionable business solutions
- Passion for the evolving CTV media landscape and how CPG brands can leverage real-time engagement
Preferred Skills:
- Experience with ad-supported video-on-demand services
- Familiarity with the Tubi platform and its advertising ecosystem
ASSUMPTION: Candidates with experience in digital media sales, particularly in the CPG industry, and a strong understanding of advertising trends will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $152,000 to $217,300 per year (New York City and Westchester County, NY)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Sales incentive compensation plan
- Flexible time off policy
- Parental leave program
- Wellness reimbursement
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Tubi is a leading entertainment provider, offering a free, ad-supported streaming service with a vast library of movies and TV shows, including original content and FAST channels.
Company Size: Tubi has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tubi was founded in 2014 and has since grown to become the most watched free TV and movie streaming service in the U.S.
Company Description:
- Tubi offers a personalized streaming experience with a vast content library, including Tubi Originals and FAST channels
- The company engages diverse audiences through its ad-supported video-on-demand service
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi's focus on providing access to all the world's stories and its commitment to a personalized streaming experience make it an attractive option for entertainment enthusiasts and industry professionals alike.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in digital media sales and a deep understanding of the CPG industry.
Reporting Structure: The Director, Brand Partnerships, CPG will report directly to the Head of CPG Sales and work closely with cross-functional teams, including marketing, product, and sales.
Work Arrangement: This is an on-site role, with the primary office location in New York City. However, Tubi offers flexible work arrangements, including remote work options for eligible employees.
Growth Opportunities:
- As the CPG advertising business grows, there will be opportunities to mentor new team members and expand the team's capabilities
- With Tubi's expanding content library and user base, there may be opportunities to take on additional responsibilities or explore new areas of the business
- The company's growth and success may present opportunities for career advancement within the organization
ASSUMPTION: This role offers a unique opportunity to shape the future of CPG digital marketing on Tubi, with the potential for significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Tubi's New York City office is a collaborative and dynamic workspace, fostering innovation and creativity.
Office Location(s): 1460 Broadway, New York, NY 10036
Geographic Context:
- New York City is a major hub for the entertainment industry, offering ample opportunities for networking and collaboration
- The city's diverse population and cultural landscape provide a rich environment for understanding and connecting with various consumer segments
- New York City's vibrant entertainment scene and strong CPG market make it an ideal location for this role
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The New York City office provides a stimulating and engaging work environment, with easy access to cultural attractions, entertainment, and dining options.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Head of CPG Sales or another senior leader
Key Assessment Areas:
- Industry knowledge and experience in CPG digital media sales
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Ability to build and maintain strong client relationships
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in CPG digital media sales and advertising
- Prepare examples of successful partnerships and campaigns you've led in the past
- Demonstrate your understanding of Tubi's platform and advertising ecosystem in your application materials
ATS Keywords: CPG, digital media sales, advertising, brand partnerships, CTV, data-driven insights, campaign development, industry trends, mentoring, cross-functional collaboration
ASSUMPTION: Tubi's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Salesforce
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- CPG-specific software and tools (e.g., Nielsen, IRI, NielsenIQ)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Tubi provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Diversity & Inclusion
- Accountability
- Customer Focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a data-driven approach to decision-making?
- Are you passionate about the entertainment industry and eager to help shape its future?
ASSUMPTION: Tubi values employees who are innovative, collaborative, and passionate about the entertainment industry. Candidates who align with these values and work styles will be well-suited for this role.
⚠️ Potential Challenges
- The CPG advertising landscape is constantly evolving, requiring candidates to stay up-to-date with industry trends and adapt their strategies accordingly
- Managing client relationships and expectations can be challenging, requiring strong communication and negotiation skills
- Balancing multiple priorities and projects may require strong time management and organizational skills
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment
ASSUMPTION: Candidates who are adaptable, resilient, and able to thrive in a fast-paced environment will be well-suited for this role.
📈 Similar Roles Comparison
- This role is unique in its focus on CPG brand partnerships within the ad-supported streaming landscape
- Compared to traditional advertising agencies or media buying platforms, this role offers a more holistic approach to brand partnerships, encompassing strategy, execution, and optimization
- Career progression in this role may lead to opportunities in senior leadership, business development, or strategic consulting within the entertainment industry
ASSUMPTION: Candidates who are interested in the unique aspects of this role and the potential career growth opportunities it presents will be well-suited for this position.
📝 Sample Projects
- Developing a comprehensive brand partnership strategy for a leading CPG client, including media planning, creative execution, and performance optimization
- Launching a new CPG brand on Tubi's advertising platform, including audience segmentation, targeting, and measurement
- Conducting a competitive analysis of CPG brand advertising strategies across streaming platforms and traditional media channels
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and creative aspects of this role, highlighting the diverse range of responsibilities and opportunities it presents.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the CPG advertising landscape on Tubi's platform and how this role will contribute to its growth and evolution?
- How does Tubi's approach to brand partnerships differ from traditional advertising agencies or media buying platforms?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to Tubi's overall business goals?
- How does Tubi support the professional development and growth of its employees, particularly in this role?
- What are the most rewarding and challenging aspects of working in this role, according to current or former team members?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable insights into the company, the team, and the day-to-day responsibilities of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in CPG digital media sales and advertising
- Prepare examples of successful partnerships and campaigns you've led in the past
- Demonstrate your understanding of Tubi's platform and advertising ecosystem in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
