Director Brand Partnerships (m/w/d)

📌 Core Information

🔹 Job Title: Director Brand Partnerships (m/w/d)

🔹 Company: Applike Group GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with 2 remote days per week

🚀 Job Overview

Key aspects of this role include:

• Developing creative brand ideas and driving new business
• Building and maintaining long-term partnerships with leading brands and agencies
• Leading the sales cycle from lead generation to business closure
• Presenting Tabbler's unique value proposition in customer meetings and industry panels
• Optimizing sales strategies and staying updated on market trends

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the advertising or media landscape.

📋 Key Responsibilities

✅ Developing creative and engaging game concepts in collaboration with the creative director and leading brands

✅ Identifying and contacting potential brand partners, agencies, and media buyers to present Tabbler's unique value proposition

✅ Leading the sales cycle, including lead generation, qualification, negotiations, and business closure

✅ Building and maintaining long-term partnerships with key clients, ensuring their satisfaction and driving repeat business

✅ Collaborating with the project management team to ensure smooth execution and excellent results

✅ Presenting Tabbler at customer meetings, workshops, and industry panels with a clear vision and strategic focus

✅ Optimizing sales strategies, establishing best practices, and strengthening Tabbler's market position

✅ Staying updated on industry trends and positioning Tabbler as the leading solution for brand engagement through gaming

✅ Leading and developing a small team in the brand partnerships department, fostering talent, setting clear goals, and contributing to team structure development

ASSUMPTION: This role involves a high degree of autonomy, requiring strong self-motivation, proactivity, and the ability to work effectively in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: At least 6 years of experience in sales, business development, or brand partnerships, preferably in selling reach or creative marketing solutions

Required Skills:

• Proven track record in end-to-end sales processes, from lead generation to business closure
• Excellent communication and negotiation skills in German and English
• Strong network in the advertising, media, or marketing landscape
• Strategic mindset and ability to think outside the box
• Proactive and self-motivated, with a strong sense of responsibility
• Fluency in German and English, with additional languages being a plus

Preferred Skills:

• Leadership experience or interest in team building
• Experience in the gaming industry or mobile advertising

ASSUMPTION: Candidates with a strong background in sales, business development, or brand partnerships, along with a deep understanding of the advertising or media landscape, are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance, with an additional performance-based bonus)

Benefits:

• Flexible working hours and 30 vacation days
• Company lunch, free breakfast, snacks, and drinks
• Access to a fitness studio, yoga sessions, and sports courses
• Team events, hackathons, and company outings
• Personal learning budget for conferences and seminars

Working Hours: Full-time (40 hours per week), with flexible hours and 2 remote days per week

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the advertising and marketing industry in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees (Mid-sized company, offering a dynamic and collaborative work environment)

Founded: 2016 (Applike Group is a young and rapidly growing company)

Company Description:

• Applike Group is the leading company builder in the app economy, focusing on mobile games, advertising, and app monetization
• The company operates independently under one roof, with five businesses (JustDice, adjoe, Sunday, justtrack, and Tabbler) benefiting from each other's technologies and knowledge
• Applike Group offers best-in-class business support through central service teams, fostering a tech-driven and innovative work culture

Company Specialties:

• App Marketing
• Adtech
• Mobile Development
• Big Data
• Machine Learning
• App Recommendation
• Mobile Games
• App Monetization

Company Website: www.applike-group.com

ASSUMPTION: Applike Group is a fast-growing company with a strong focus on innovation and technology, offering ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid to Senior level, with the potential for team leadership and growth opportunities

Reporting Structure: This role reports directly to the Head of Brand Partnerships or a similar executive

Work Arrangement: Hybrid, with 3 days on-site and 2 remote days per week

Growth Opportunities:

• Team leadership and management opportunities
• Potential to expand the brand partnerships team and take on more responsibilities
• Career progression within Applike Group's diverse portfolio of companies

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the Applike Group.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Hamburg, Germany

Office Location(s): An der Alster 42, Hamburg, HH 20099, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, a strong economy, and a high quality of life
• The office is located in the heart of Hamburg, close to public transportation and various amenities
• The city is known for its rich history, beautiful architecture, and proximity to the Elbe River

Work Schedule: Full-time, with flexible hours and 2 remote days per week

ASSUMPTION: Hamburg offers a dynamic and vibrant work environment, with a strong focus on technology, media, and advertising.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or video interview with the hiring manager and/or team members
• Final interview with the Head of Brand Partnerships or a similar executive

Key Assessment Areas:

• Sales and negotiation skills
• Industry knowledge and understanding of the advertising landscape
• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Applike Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand partnerships or sales strategies you've implemented in the past
• Research Applike Group and Tabbler to demonstrate your understanding of the company and its products

ATS Keywords: Brand Partnerships, Sales, Business Development, Advertising, Marketing, Gaming, Mobile, Lead Generation, Client Management, Project Management, Strategic Thinking, Networking, Team Leadership

ASSUMPTION: Applike Group's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
• Presentation software (e.g., PowerPoint, Keynote, or Google Slides)

ASSUMPTION: Applike Group uses industry-standard tools and technologies to facilitate collaboration, communication, and productivity.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect
• Fun and a positive work environment

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Flexible and adaptable
• Open and transparent communication

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively and independently?
• Do you have a strong customer focus and a results-driven approach?
• Are you open to learning and adapting to new situations?
• Do you enjoy working in a team and contributing to a positive work environment?

ASSUMPTION: Applike Group values a strong cultural fit, with an emphasis on innovation, collaboration, and a positive work environment.

⚠️ Potential Challenges

• Managing a high volume of leads and maintaining a strong pipeline
• Balancing short-term sales targets with long-term partnership development
• Adapting to a dynamic and rapidly growing company environment
• Competing with established industry players and emerging startups
• Navigating the unique challenges of the gaming and advertising industries

ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic mindset, strong communication skills, and the ability to adapt to a dynamic environment.

📈 Similar Roles Comparison

• This role differs from traditional sales or business development positions in its focus on long-term brand partnerships and creative marketing solutions
• Compared to other brand partnerships roles, this position offers a unique focus on the gaming industry and mobile advertising
• Career progression in this role may lead to team leadership, management, or expanded responsibilities within Applike Group's diverse portfolio of companies

ASSUMPTION: This role offers a unique blend of sales, business development, and creative marketing, with a strong focus on the gaming industry and mobile advertising.

📝 Sample Projects

• Developing a custom game concept for a leading consumer brand, from initial ideation to launch and ongoing optimization
• Building and maintaining a long-term partnership with a major advertising agency, driving repeat business and expanding the agency's client portfolio
• Optimizing Tabbler's sales strategies and processes, leading to improved performance and increased market share

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities in this role, from creative concept development to strategic sales optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tabbler differentiate itself from other mobile gaming and advertising platforms?
• What are the most successful brand partnerships Tabbler has developed, and what made them successful?
• How does Applike Group support the growth and development of its employees?
• What are the most significant challenges facing the brand partnerships team, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the company and its products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand partnerships or sales strategies you've implemented in the past
• Research Applike Group and Tabbler to demonstrate your understanding of the company and its products
• Follow up with the HR department one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.