📌 Core Information
🔹 Job Title: Director, Brand Partnerships, Retail
🔹 Company: Tubi
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Entertainment Providers
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building and managing key relationships with C-Level clients and agency partners in the retail sector.
- Developing consultative sales strategies to enhance retail brand visibility and consumer connections through Tubi's advertising solutions, primarily in CTV.
- Leading full-funnel campaign development, leveraging data-driven insights to optimize campaign performance and deliver measurable ROI for retail partners.
- Staying ahead of industry trends, particularly in emerging retail marketing technologies, consumer behaviors, and digital innovation.
- Mentoring new team members as Tubi scales its retail advertising business to include tier one and tier two client partners.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the retail advertising landscape to drive successful brand partnerships.
📋 Key Responsibilities
✅ Develop and manage key relationships with C-Level clients and agency partners in the retail sector.
✅ Create consultative sales strategies to demonstrate how Tubi’s advertising solutions can enhance retail brand visibility and consumer connections.
✅ Lead full-funnel campaign development, helping brands drive awareness, consideration, and conversion through tailored media strategies.
✅ Leverage data-driven insights to optimize campaign performance and deliver measurable ROI for retail partners.
✅ Stay ahead of industry trends, particularly in emerging retail marketing technologies, consumer behaviors, and digital innovation.
✅ Mentor new team members as Tubi scales its retail advertising business to include tier one and tier two client partners.
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and a deep understanding of the retail advertising landscape to succeed in building and maintaining successful brand partnerships.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 12+ years of experience in digital media sales, with a strong focus on retail
Required Skills:
- Proven success in building and growing partnerships with leading retailers and agency teams
- Deep understanding of retail advertising trends, including shopper journeys, programmatic buying, and cross-platform marketing
- Excellent communication and presentation skills, with the ability to translate digital media strategies into actionable business solutions
- Passion for the evolving CTV media landscape and how retail brands can leverage real-time engagement
Preferred Skills:
- Experience working with FAST (Free Ad-Supported Streaming TV) channels
- Fluency in Spanish or other languages relevant to the retail market
ASSUMPTION: While not explicitly stated, experience in the entertainment industry or familiarity with streaming services would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in digital media sales with a focus on retail)
Benefits:
- Flexible Time Off Policy
- Generous Parental Leave Program
- Monthly Wellness Reimbursement
Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in digital media sales with a focus on retail. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically focused on free, ad-supported streaming services
Company Size: 501-1,000 employees, offering a mid-sized company culture with opportunities for growth and collaboration
Founded: Tubi was founded in 2014 and acquired by Fox Corporation in 2020
Company Description:
- Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories.
- The company offers a vast content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
- Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi's focus on providing free, accessible entertainment for all makes it an attractive option for viewers and advertisers alike, creating opportunities for growth and innovation in the retail advertising space.
📊 Role Analysis
Career Level: Director-level, indicating a high level of responsibility and strategic decision-making
Reporting Structure: This role reports directly to the Senior Vice President of Advertising Sales, Retail
Work Arrangement: Hybrid, with 3 days on-site at the Chicago office and 2 days remote
Growth Opportunities:
- As Tubi continues to expand its retail sales team, there may be opportunities for the successful candidate to take on additional responsibilities or mentor new team members.
- With experience and proven success, the candidate may have the opportunity to move into a senior leadership role within the company.
ASSUMPTION: Given Tubi's growth and expansion, there are likely to be numerous opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on collaboration and in-person meetings for key client interactions
Office Location(s): 330 N Wabash Ave, Chicago, Illinois 60611, US
Geographic Context:
- Chicago, IL, is a major hub for the retail industry, providing ample opportunities for networking and collaboration with key clients and agency partners.
- The city offers a diverse range of cultural attractions, dining options, and entertainment venues, making it an attractive location for both work and leisure.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters, which may impact work arrangements during peak travel seasons.
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work two days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and relationship-building while also providing the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Senior Vice President of Advertising Sales, Retail
- Final round interview with additional stakeholders
Key Assessment Areas:
- Sales strategy and approach to retail advertising
- Communication and presentation skills
- Industry knowledge and understanding of retail advertising trends
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in digital media sales, with a focus on retail and your ability to build and maintain successful partnerships.
- Prepare examples of your consultative sales strategies and how you've leveraged data-driven insights to optimize campaign performance for retail partners.
- Be ready to discuss your passion for the evolving CTV media landscape and how retail brands can leverage real-time engagement.
ATS Keywords: Digital Media Sales, Retail Advertising, Partnership Building, Consultative Sales Strategies, Campaign Development, Data-Driven Insights, Industry Trends, Mentoring, Communication Skills, Presentation Skills, Programmatic Buying, Cross-Platform Marketing, Consumer Engagement, Shopper Journeys, Real-Time Engagement
ASSUMPTION: Given Tubi's focus on providing free, accessible entertainment for all, the company is likely to prioritize candidates who align with their mission and values, as well as those with a strong track record of success in retail advertising.
🛠️ Tools & Technologies
- Salesforce
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies is likely to be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for storytelling and providing access to entertainment for all
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Strategic and forward-thinking
- Strong communication and presentation skills
- Adaptable and able to thrive in a dynamic, growing environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in retail advertising, particularly in the CTV landscape?
- Can you provide an example of a successful retail advertising campaign you've developed and executed, and how you leveraged data-driven insights to optimize performance?
- How do you approach building and maintaining successful partnerships with C-Level clients and agency partners, and how do you ensure their needs are met?
ASSUMPTION: Tubi is likely to prioritize candidates who align with their mission and values, as well as those with a strong track record of success in retail advertising and a passion for the evolving CTV media landscape.
⚠️ Potential Challenges
- The retail advertising landscape is constantly evolving, requiring the successful candidate to stay up-to-date with the latest trends and technologies.
- Building and maintaining successful partnerships with C-Level clients and agency partners can be challenging, requiring strong communication and presentation skills, as well as a deep understanding of the retail advertising landscape.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring the successful candidate to be adaptable and able to thrive in a dynamic, growing environment.
- Chicago's humid continental climate may impact work arrangements during peak travel seasons, requiring the successful candidate to be flexible and adaptable.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, as well as the chance to make a significant impact on Tubi's retail advertising business.
📈 Similar Roles Comparison
- This role is unique in its focus on retail advertising within the CTV landscape, offering a rare opportunity to drive brand partnerships and campaign development for leading retail clients.
- While similar roles may exist within other entertainment providers or advertising agencies, this role offers the chance to work with a leading free, ad-supported streaming service and drive measurable ROI for retail partners.
- Career path comparison: This role offers a clear path to senior leadership within Tubi's retail advertising business, with the potential for growth and advancement as the company continues to expand.
ASSUMPTION: Given Tubi's focus on providing free, accessible entertainment for all, this role offers a unique opportunity to drive brand partnerships and campaign development for leading retail clients within the CTV landscape.
📝 Sample Projects
- Developing a comprehensive retail advertising strategy for a major big-box retailer, leveraging data-driven insights to optimize campaign performance and drive measurable ROI.
- Creating a targeted shopper journey campaign for a national grocery chain, utilizing programmatic buying and cross-platform marketing to enhance brand visibility and consumer connections.
- Building and maintaining successful partnerships with leading retail agency partners, driving collaboration and innovation in the retail advertising space.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven approach required to succeed in this role, as well as the importance of building and maintaining successful partnerships with key clients and agency partners.
❓ Key Questions to Ask During Interview
- How does Tubi differentiate itself from other free, ad-supported streaming services in the retail advertising landscape?
- What opportunities exist for professional development and career advancement within Tubi's retail advertising business?
- How does Tubi support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Tubi approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These key questions will help the candidate better understand Tubi's unique value proposition in the retail advertising landscape, as well as the opportunities and challenges that come with working in a dynamic, growing environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in digital media sales, with a focus on retail and your ability to build and maintain successful partnerships.
- Prepare examples of your consultative sales strategies and how you've leveraged data-driven insights to optimize campaign performance for retail partners.
- Be ready to discuss your passion for the evolving CTV media landscape and how retail brands can leverage real-time engagement.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
