📌 Core Information
🔹 Job Title: Director, Brand Partnerships, Retail
🔹 Company: Tubi
🔹 Location: New City, New York, United States
🔹 Job Type: Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and managing key relationships with C-Level clients and agency partners in the retail sector.
- Developing consultative sales strategies to enhance retail brand visibility and consumer connections through Tubi's advertising ecosystem.
- Leading full-funnel campaign development to drive awareness, consideration, and conversion for retail partners.
- Leveraging data-driven insights to optimize campaign performance and deliver measurable ROI.
- Mentoring new team members as the retail advertising business scales.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of retail advertising trends to succeed.
📋 Key Responsibilities
✅ Develop and manage key relationships with C-Level clients and agency partners in the retail sector.
✅ Create consultative sales strategies to demonstrate how Tubi’s advertising solutions can enhance retail brand visibility and consumer connections.
✅ Lead full-funnel campaign development, helping brands drive awareness, consideration, and conversion through tailored media strategies.
✅ Leverage data-driven insights to optimize campaign performance and deliver measurable ROI for retail partners.
✅ Stay ahead of industry trends, particularly in emerging retail marketing technologies, consumer behaviors, and digital innovation.
✅ Mentor new team members as the retail advertising business scales to include tier one and tier two client partners.
ASSUMPTION: This role involves frequent client communication, strategic planning, and campaign management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 12+ years of experience in digital media sales, with a strong focus on retail
Required Skills:
- Proven success in building and growing partnerships with leading retailers and agency teams
- Deep understanding of retail advertising trends, including shopper journeys, programmatic buying, and cross-platform marketing
- Excellent communication and presentation skills, with the ability to translate digital media strategies into actionable business solutions
- Passion for the evolving CTV media landscape and how retail brands can leverage real-time engagement
Preferred Skills:
- Experience with ad-supported video-on-demand (AVOD) services
- Familiarity with the entertainment industry and its trends
ASSUMPTION: Candidates with experience in retail advertising and a proven track record of building successful partnerships will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $165,000 to $217,000 per year (New York City and Westchester County, NY)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Sales incentive compensation plan
- Flexible time off policy
- Generous parental leave program
- Monthly wellness reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York City and Westchester County, NY areas. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Tubi is a leading ad-supported video-on-demand service, dedicated to providing all people access to all the world's stories. As part of the Tubi Media Group, a division of Fox Corporation, the company engages diverse audiences through a personalized experience and the world’s largest content library of over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
Company Size: Tubi has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tubi was founded in 2014 and has since grown to become the most watched free TV and movie streaming service in the U.S.
Company Description:
- Tubi offers a vast library of content, including over 275,000 movies and TV episodes, a growing collection of Tubi Originals, and nearly 250 FAST channels.
- The company is dedicated to providing all people access to all the world's stories, with a focus on diversity, inclusion, and accessibility.
- Tubi is committed to putting viewers first, offering a free, ad-supported streaming service with no credit card or subscription required.
Company Specialties:
- Free TV and movie streaming
- Entertainment
- Streaming and advertising
Company Website: https://tubitv.com/home
ASSUMPTION: Tubi's focus on providing free, accessible entertainment for all makes it an attractive option for viewers seeking a wide variety of content without subscription fees.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic thinking to succeed.
Reporting Structure: The Director, Brand Partnerships, Retail will report directly to the Head of Retail Sales and work closely with cross-functional teams, including marketing, content, and advertising.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- As the retail advertising business grows, there will be opportunities to mentor new team members and take on additional responsibilities.
- With Tubi's expanding content library and increasing viewership, there may be opportunities to work on new projects and initiatives.
- As part of the Tubi Media Group, a division of Fox Corporation, there may be opportunities for internal mobility and career growth within the broader organization.
ASSUMPTION: The growth opportunities for this role will depend on the success of the retail advertising business and Tubi's overall expansion as a company.
🌍 Location & Work Environment
Office Type: Tubi's headquarters is located in San Francisco, CA, with additional offices in New York, NY; Los Angeles, CA; Chicago, IL; Beijing, China; and Dallas, TX. This role is based in New City, New York, United States, with a hybrid work arrangement.
Office Location(s): 1460 Broadway, New York, NY 10036, US
Geographic Context:
- New City is located in the heart of New York City, providing easy access to public transportation, cultural attractions, and dining options.
- The city offers a diverse and vibrant atmosphere, with a strong retail presence and a growing tech industry.
- New York City is a major hub for the entertainment industry, with numerous opportunities for networking and professional development.
Work Schedule: The work schedule for this role is typically Monday through Friday, with some flexibility for hybrid work arrangements.
ASSUMPTION: The work environment for this role will be dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Head of Retail Sales
- Background check and offer extension
Key Assessment Areas:
- Retail advertising expertise and industry knowledge
- Sales and partnership-building skills
- Communication and presentation abilities
- Strategic thinking and problem-solving
- Cultural fit and alignment with Tubi's values
Application Tips:
- Highlight relevant retail advertising experience and success stories in your resume and cover letter.
- Demonstrate your understanding of Tubi's business model and the retail advertising landscape in your application materials.
- Prepare thoughtful questions about the role, team, and company to ask during the interview process.
ATS Keywords: Retail advertising, digital media sales, partnership building, consultative sales strategies, campaign development, data-driven insights, industry trends, mentoring, communication skills, presentation skills, programmatic buying, cross-platform marketing, consumer behavior, real-time engagement, shopper journeys
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this role, using the provided ATS keywords where appropriate.
🛠️ Tools & Technologies
- Salesforce
- Google Workspace (Gmail, Google Drive, Google Docs, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, etc.)
- Retail-specific advertising platforms and tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's prior experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Put viewers first
- Be bold
- Work together
- Innovate and adapt
- Embrace diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and strategic
- Adaptable and innovative
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you embody Tubi's value of "putting viewers first" in your approach to retail advertising?
- Describe a time when you had to adapt to a significant change in the retail advertising landscape and how you responded.
- How do you foster a collaborative and inclusive work environment, particularly when working with diverse teams and clients?
ASSUMPTION: Candidates who align with Tubi's values and work style will be most successful in this role and contribute to the company's overall mission and culture.
⚠️ Potential Challenges
- The retail advertising landscape is constantly evolving, requiring continuous learning and adaptation.
- Building and maintaining strong relationships with C-Level clients and agency partners can be time-consuming and demanding.
- Managing a hybrid work arrangement may present unique challenges in communication and collaboration.
- Balancing the need for strategic, long-term planning with the demands of day-to-day campaign management can be challenging.
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on retail advertising within Tubi's advertising ecosystem, but similar roles may exist in other streaming services or advertising agencies.
- Compared to other retail advertising roles, this position offers the opportunity to work with a diverse range of clients and agency partners, as well as the chance to shape Tubi's retail advertising strategy.
- Career progression in this role may lead to additional responsibilities, such as managing a team or taking on a broader leadership role within Tubi's advertising organization.
ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing a comprehensive retail advertising strategy for a major retail client, including targeted media buys, creative assets, and performance metrics.
- Managing a cross-functional team to execute a high-profile retail advertising campaign, from initial concept to post-campaign analysis.
- Conducting market research and analysis to identify emerging trends in retail advertising and develop data-driven insights to inform Tubi's advertising strategy.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that may be encountered in this role, but the specific projects and tasks may vary based on the team's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current retail advertising landscape and how Tubi is positioned within it?
- How does this role fit into Tubi's overall advertising strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tubi support the growth and development of its employees, particularly in this role?
- What is the team culture like, and how does it align with Tubi's company values?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Tubi's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant retail advertising experience and skills, using the provided ATS keywords where appropriate.
- Prepare for the interview process by researching Tubi's business model, the retail advertising landscape, and the company's values and culture.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are offered the position, consider asking about the onboarding process, team dynamics, and any additional resources or support that may be available to help you succeed in your new role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
