📌 Core Information
🔹 Job Title: Director, Brand Product Marketing
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid (4+ days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing for Snapchat’s brand-focused advertising solutions
- Managing a team of product marketing managers
- Driving Snapchat’s brand revenue growth strategy
- Collaborating cross-functionally with sales, product, marketing science, business operations, and planning
- Delivering brand product revenue through high-standard marketing efforts
ASSUMPTION: This role requires a deep understanding of brand advertising and proven experience in product marketing. It involves strategic thinking, cross-functional collaboration, and a data-driven approach to maximize brand product revenue.
📋 Key Responsibilities
✅ Lead product marketing for Snapchat’s brand-focused advertising solutions
✅ Manage a team of product marketing managers
✅ Lead Snapchat’s brand revenue growth strategy
✅ Collect, synthesize, and share advertiser feedback to influence product strategy and roadmap
✅ Meet regularly with sales, advertisers, marketing science, solution engineers, and customer support to share product updates and insights
✅ Deliver brand product revenue through internal and external marketing efforts
ASSUMPTION: The role involves a mix of strategic planning, team management, cross-functional collaboration, and execution to drive brand product revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent years of experience
Experience: 12+ years in product marketing, product strategy, or other relevant digital marketing/sales work
Required Skills:
- Deep understanding of brand advertising
- Proven ability to set product and business vertical strategies
- Exceptional analytical and problem-solving skills
- Excellent verbal and written communication skills
- Expertise in cross-functional collaboration
- Self-directed with an ownership mentality and bias towards action
Preferred Skills:
- Direct experience in product marketing or leading product strategy for advertising products at scale in a tech company
- Direct experience in the digital advertising industry, preferably with brand advertising experience
- Global scope
- Advanced degree (e.g., MBA) in business or a related field
ASSUMPTION: The required qualifications reflect the need for a seasoned product marketing professional with a strong background in brand advertising and proven experience in driving product strategy and revenue growth.
💰 Compensation & Benefits
Salary Range: $258,000 - $455,000 annually (based on work location pay zones)
Benefits:
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is based on Snap’s pay zones, which may vary depending on the work location. The benefits package is designed to support employees’ well-being and long-term success with the company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on augmented reality and technology
Company Size: 5,001-10,000 employees
Founded: 2011
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate
- Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together
- Snap’s three core products are Snapchat, Lens Studio, and Spectacles
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap is a well-established technology company with a strong focus on augmented reality and a commitment to empowering users to express themselves and connect with others.
📊 Role Analysis
Career Level: Senior leadership role within the product marketing team
Reporting Structure: This role is expected to manage a team of product marketing managers and collaborate cross-functionally with various departments
Work Arrangement: Hybrid, with a requirement to work in the office 4+ days per week
Growth Opportunities:
- Potential to grow within the product marketing team or explore other leadership roles within Snap
- Opportunity to work on high-impact projects and drive significant results
- Chance to learn and develop skills in a dynamic and innovative tech environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Snap’s brand product revenue and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to work in the office 4+ days per week
Office Location(s): Santa Monica, California
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving tech industry
- The Santa Monica office is located near the beach, offering a pleasant work environment with easy access to various amenities
- Los Angeles offers a range of housing options, cultural attractions, and recreational activities
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, while the location in Santa Monica offers a pleasant work environment with easy access to various amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Interview with the hiring manager and/or team members
- Final interview with the director or vice president of the department
- Background check and offer extension
Key Assessment Areas:
- Understanding of brand advertising and product marketing strategies
- Analytical and problem-solving skills
- Cross-functional collaboration and communication skills
- Leadership and team management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with brand advertising and product marketing strategies
- Demonstrate your analytical and problem-solving skills through examples from your past experiences
- Showcase your ability to work collaboratively and effectively manage a team
ATS Keywords: Brand Advertising, Product Marketing, Revenue Growth, Cross-Functional Collaboration, Team Management, Analytical Skills, Problem-Solving
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Snapchat advertising platform
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies for this role are primarily related to data analysis, project management, and communication, with a focus on Snapchat’s advertising platform.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you align with Snap’s company values of being kind, smart, and creative?
- Are you comfortable working in a collaborative and data-driven environment?
- Do you have experience managing a team and driving results in a dynamic and innovative tech environment?
ASSUMPTION: Snap values a work environment that is kind, smart, and creative, with a focus on collaboration, data-driven decision-making, and innovation. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work environment
- Balancing the need for strategic planning with the demands of day-to-day execution
- Navigating a large and dynamic organization with multiple stakeholders
- Adapting to changes in the digital advertising landscape and Snap’s product roadmap
ASSUMPTION: This role presents several challenges, including managing a team in a hybrid work environment, balancing strategic planning with execution, navigating a large organization, and adapting to changes in the digital advertising landscape.
📈 Similar Roles Comparison
- This role is unique in its focus on brand advertising and Snapchat’s brand-focused advertising solutions
- Compared to other product marketing roles, this position requires a deeper understanding of brand advertising and a stronger focus on driving revenue growth
- Career progression in this role may involve moving into other leadership positions within Snap’s product marketing team or exploring opportunities in other departments
ASSUMPTION: This role is unique in its focus on brand advertising and Snapchat’s brand-focused advertising solutions, requiring a deeper understanding of brand advertising and a stronger focus on driving revenue growth compared to other product marketing roles.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new brand-focused advertising product
- Conducting market research and analysis to identify opportunities for brand product revenue growth
- Collaborating with cross-functional teams to optimize brand advertising solutions and improve user experience
ASSUMPTION: Sample projects for this role may involve developing and executing go-to-market strategies, conducting market research and analysis, and collaborating with cross-functional teams to optimize brand advertising solutions and improve user experience.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales, product, and marketing science?
- What are the key challenges facing the brand product marketing team, and how can this role address them?
- What opportunities are there for growth and development within the product marketing team or other departments at Snap?
- How does Snap support work-life balance for employees in this role?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the role’s priorities, collaboration with other departments, challenges facing the team, opportunities for growth, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Snap’s company values, work style, and the challenges facing the brand product marketing team
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
- If you receive an offer, consider negotiating salary, benefits, and other aspects of the package before accepting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
