📌 Core Information
🔹 Job Title: Director, Broadband Marketing
🔹 Company: T-Mobile
🔹 Location: Overland Park, Kansas (Remote, North Carolina, Frisco, Texas, Denver, Colorado also considered)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with travel required
🚀 Job Overview
Key aspects of this role include:
- Developing and executing national broadband marketing strategies for T-Mobile's Home Internet portfolio
- Leading a team responsible for both national and regional marketing execution
- Collaborating with cross-functional partners in media, creative, analytics, sales, and product
- Driving high-impact campaigns that resonate across diverse customer segments and geographies
ASSUMPTION: This role requires a strategic visionary with a blend of creative leadership and operational rigor to scale marketing programs nationally while adapting effectively to local market dynamics.
📋 Key Responsibilities
✅ Lead the development and execution of national broadband marketing strategies, including messaging frameworks, campaign planning, and creative direction across all consumer-facing channels
✅ Oversee the integration of national marketing plans into localized executions, including geo-pricing, regional sponsorships, and field activations
✅ Partner with media, creative, and analytics teams to optimize cross-channel acquisition strategies and ensure alignment with brand and performance goals
✅ Manage and mentor a team responsible for both national and regional marketing execution, fostering collaboration and accountability
✅ Leverage consumer insights, competitive intelligence, and segmentation data to inform campaign development and market prioritization
✅ Collaborate with sales, product, finance, and operations to ensure marketing strategies support business objectives and market readiness
✅ Identify and pilot new marketing channels and programs to expand reach and drive innovation
✅ Lead cross-functional briefing processes and ensure consistent, high-quality execution across all touchpoints
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills to drive results across diverse teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, Business, or other related field of study. Master's/Advanced Degree preferred
Experience: 10 years of experience in marketing, with a strong emphasis on integrated marketing strategy, consumer acquisition, and campaign execution across paid, owned, and earned channels
Required Skills:
- Proven leadership experience managing cross-functional teams and driving national marketing initiatives with measurable business impact
- Deep understanding of both national and regional marketing dynamics, including field marketing, geo-targeting, and localized campaign execution
- Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing performance
- Excellent communication and collaboration skills, with experience working across media, creative, product, sales, and finance teams
- Demonstrated ability to lead messaging strategy and creative development for consumer-facing campaigns
- Experience managing agency relationships and internal creative/media teams to deliver high-quality outputs on time and on budget
Preferred Skills:
- Experience in the telecommunications industry
- Bilingual or multilingual proficiency
ASSUMPTION: Given the national scope of this role, candidates with experience in large, matrixed organizations and a proven track record of driving results across diverse regions and teams are strongly preferred.
💰 Compensation & Benefits
Salary Range: $186,700 - $252,500 (Based on industry standards for a Director-level role in Marketing within the telecommunications industry)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and up to 12 paid holidays
- Paid parental and family leave
- Family building benefits, back-up care, and enhanced family support
- Childcare subsidy, tuition assistance, and college coaching
- Short- and long-term disability, voluntary AD&D, accident, life, and long-term care insurance
- Mobile service and home internet discounts, pet insurance, and commuter/transit programs
Working Hours: Full-time, with travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing within the telecommunications industry. The actual starting pay will vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless voice, data, and messaging services in the United States, with a strong focus on innovation, competition, and customer experience.
Company Size: 10,001+ employees. As a large organization, T-Mobile offers extensive resources and opportunities for career growth and development.
Founded: 1990. T-Mobile has a rich history of disrupting the wireless industry and driving innovation in the market.
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond
- Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- and Benefits & Perks
Company Website: https://www.t-mobile.com/
ASSUMPTION: T-Mobile's focus on innovation, competition, and customer experience makes it an attractive employer for individuals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position within T-Mobile's marketing organization, reporting directly to the Senior Vice President of Marketing.
Reporting Structure: This role will manage a team responsible for both national and regional marketing execution, with potential for additional direct reports based on business needs.
Work Arrangement: On-site with travel required. This role requires frequent travel to T-Mobile offices and regional markets to support field marketing efforts and collaborate with cross-functional teams.
Growth Opportunities:
- Potential to advance to a Vice President or higher-level role within T-Mobile's marketing organization
- Opportunities to expand responsibilities and lead additional marketing functions or brands
- Access to professional development and training programs to enhance leadership and marketing skills
ASSUMPTION: Given T-Mobile's focus on internal mobility and career growth, this role presents significant opportunities for advancement and development within the organization.
🌍 Location & Work Environment
Office Type: T-Mobile's headquarters is located in Bellevue, WA, with additional offices in Atlanta, GA, Frisco, TX, and Overland Park, KS. This role is based in Overland Park, KS, with remote work options available for North Carolina, Texas, and Colorado.
Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US; 1 Ravinia Dr, Atlanta, GA 30346, US; Frisco, Texas, US; Overland Park, Kansas, US
Geographic Context:
- Overland Park, KS: A suburban city in the Kansas City metropolitan area, offering a mix of urban and suburban living with a lower cost of living compared to coastal markets
- Remote locations: T-Mobile offers remote work options for employees in North Carolina, Texas, and Colorado, providing flexibility and access to a broader talent pool
Work Schedule: Full-time, with travel required. This role requires a flexible work schedule to accommodate frequent travel and collaboration with cross-functional teams across different time zones.
ASSUMPTION: T-Mobile's remote work options and flexible work arrangements cater to a diverse range of employee preferences and needs, promoting work-life balance and inclusivity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team to discuss qualifications and fit for the role
- In-depth behavioral and situational interviews with the hiring manager and other members of the marketing leadership team to assess skills and cultural fit
- Final interview with the Senior Vice President of Marketing to discuss career growth opportunities and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Creative and innovative approach to marketing campaigns
- Data-driven decision-making and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements, with a focus on national marketing initiatives and regional campaign execution
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role
- Prepare for behavioral and situational interview questions by reflecting on past experiences and developing concise, structured responses
- Research T-Mobile's marketing strategies and competitive landscape to demonstrate your understanding of the industry and the company's unique value proposition
ATS Keywords: Marketing Strategy, Campaign Development, Cross-functional Collaboration, Team Leadership, National Marketing, Regional Marketing, Brand Management, Consumer Acquisition, Data Analysis, Creative Direction
ASSUMPTION: T-Mobile's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking, leadership, and collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics platforms (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, JIRA)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: T-Mobile's marketing team utilizes a wide range of tools and technologies to streamline workflows, optimize performance, and drive results across channels.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: Challenging the status quo and driving innovation in the wireless industry
- Customer Obsessed: Putting customers first in all aspects of the business
- Inclusive: Fostering a diverse, equitable, and inclusive work environment
- One Team: Collaborating and working together to achieve common goals
- Agile: Embracing change and adapting quickly to new challenges and opportunities
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Highly collaborative, with a strong emphasis on cross-functional teamwork and communication
- Data-driven and analytical, with a focus on leveraging insights to inform decision-making and strategy
- Innovative and creative, with a willingness to explore new channels and approaches to marketing
Self-Assessment Questions:
- How do you embody T-Mobile's Un-carrier Spirit, and how have you demonstrated this in your past experiences?
- Describe a time when you had to adapt quickly to a significant change in the market or business environment. How did you approach this challenge, and what was the outcome?
- How do you balance strategic thinking with a customer-centric mindset to develop effective marketing campaigns?
ASSUMPTION: T-Mobile's culture is characterized by a strong sense of purpose, collaboration, and innovation, with a focus on driving results and challenging the status quo in the wireless industry.
⚠️ Potential Challenges
- Managing a large, matrixed team with diverse regional dynamics and priorities
- Balancing national marketing strategies with localized executions and field activations
- Navigating a complex and competitive telecommunications landscape, with a focus on driving market leadership and differentiation
- Adapting to rapid changes in the market and consumer behavior, with a need for continuous innovation and optimization
ASSUMPTION: This role presents significant challenges and opportunities for growth, requiring a strategic and adaptable leader with strong cross-functional collaboration and communication skills.
📈 Similar Roles Comparison
- Compared to other Director-level marketing roles, this position offers a broader scope of responsibilities, with a focus on both national and regional marketing dynamics
- T-Mobile's emphasis on innovation, competition, and customer experience sets it apart from other telecommunications companies, presenting unique challenges and opportunities for growth
- Career path comparison: This role provides a clear path for advancement within T-Mobile's marketing organization, with potential to progress to Vice President or higher-level roles
ASSUMPTION: Given the unique aspects of this role and T-Mobile's focus on internal mobility, this position offers significant opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a national marketing campaign to launch T-Mobile's 5G Home Internet service, including messaging frameworks, creative direction, and cross-channel optimization
- Identifying and piloting new marketing channels to expand reach and drive innovation in the broadband market, such as partnerships with local influencers or community events
- Leading a cross-functional team to optimize T-Mobile's regional sponsorship strategy, ensuring alignment with brand priorities and market readiness
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of this role, requiring a balance of creative leadership and operational rigor to drive results across diverse channels and markets.
❓ Key Questions to Ask During Interview
- How does this role fit into T-Mobile's broader marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the broadband marketing team, and how can this role address them?
- How does T-Mobile support the growth and development of its marketing team members, and what opportunities are available for career advancement within the organization?
- What is the team structure and dynamic for the broadband marketing team, and how does this role fit into the broader organizational context?
- How does T-Mobile measure the success of its marketing campaigns, and what key performance indicators (KPIs) will be used to track progress and optimize performance?
ASSUMPTION: These key questions are designed to assess the strategic fit and growth opportunities for this role, as well as the cultural alignment and support structures in place for the broadband marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements, with a focus on national marketing initiatives and regional campaign execution
- Prepare for behavioral and situational interview questions by reflecting on past experiences and developing concise, structured responses
- Research T-Mobile's marketing strategies and competitive landscape to demonstrate your understanding of the industry and the company's unique value proposition
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
