📌 Core Information
🔹 Job Title: Director, Client Marketing
🔹 Company: Bright Horizons
🔹 Location: Newton, MA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing programs to drive client engagement and enrollment in Bright Horizons services
- Leading an industry vertical and team of client marketing managers for priority clients
- Partnering with account management teams to align marketing strategies with overall client relationships
- Analyzing marketing performance and providing data-driven insights to inform future activities
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in both team and individual settings. The ideal candidate will have a proven track record in B2B marketing and be comfortable setting aggressive goals and exceeding them.
📋 Key Responsibilities
✅ Create and implement effective strategic marketing engagement plans for key accounts to drive awareness, registration, or enrollment of Bright Horizons benefits
✅ Act as a benefit communications expert, providing guidance and recommendations to drive client employee awareness and engagement
✅ Collect and deliver feedback from clients to refine and execute client and employee campaigns, journeys, and other programs
✅ Report on and analyze marketing performance, using data to inform future activities
✅ Develop positive ongoing relationships with client relations teams and support organizations
✅ Translate customer engagement needs to program recommendation and execution
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adjust quickly to changing priorities.
🎯 Required Qualifications
Education: Bachelor's Degree in marketing or related field
Experience: 7+ years of B2B marketing experience
Required Skills:
- Proven expertise in marketing strategy and client growth
- Strong project management skills
- Results-oriented and highly motivated
- Excellent written and verbal communication skills
- Strong cross-functional communication skills
- Comfortable setting aggressive goals and exceeding them
- Proficient in Microsoft PowerPoint and Excel
Preferred Skills:
- Industry experience in healthcare, retail, finance, manufacturing, and technology
- Knowledge of Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction
ASSUMPTION: While industry-specific experience is preferred, candidates with a strong marketing background and transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $130,000 - $135,000 annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market research and internal equity. The final offer may vary based on the candidate's experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 10,001+ employees
Founded: 1986
Company Description:
- Bright Horizons provides high-quality education and child care around the world, trusted to fit the way people learn, live, and work today
- Offers services such as child care and early education, back-up care, educational advising, tuition assistance, college coaching, workforce consulting, employee benefits, and pet care
- Serves over 1,000 top employers and has more than 1,000 child care centers worldwide
Company Specialties:
- Child Care and Early Education
- Back-Up Child Care
- Back-Up Adult/Elder Care
- Educational Advising
- Tuition Assistance
- College Coaching
- Workforce Consulting
- Employee and Pet Care
Company Website: http://www.brighthorizons.com
ASSUMPTION: Bright Horizons is a well-established company with a strong reputation in the education and child care industry. They offer a comprehensive range of services and have a global presence.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports directly to the Senior Director of Client Marketing
Work Arrangement: Remote (US) with the possibility of occasional on-site meetings
Growth Opportunities:
- Potential to lead additional industry verticals or teams as the company grows
- Opportunities to develop skills in strategic planning, team leadership, and cross-functional collaboration
- Potential to advance to a senior leadership role within the marketing department
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Hybrid (Newton, MA headquarters with remote work options)
Office Location(s): Newton, MA (2 Wells Avenue) and Broomfield, CO (2655 W Midway Blvd)
Geographic Context:
- Newton, MA is a suburban city near Boston, offering a mix of urban and suburban living
- Broomfield, CO is a city near Denver, offering a mix of urban and suburban living with easy access to outdoor recreation
Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of occasional on-site meetings
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the occasional on-site meetings provide opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the hiring manager and a team member
- Final interview with the senior director of client marketing
Key Assessment Areas:
- Marketing strategy and planning
- Project management skills
- Cross-functional communication and collaboration
- Data analysis and interpretation
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy and project management skills
- Be prepared to discuss your experience with B2B marketing and client growth
- Demonstrate your ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
ATS Keywords: Marketing strategy, client growth, project management, cross-functional communication, data analysis, B2B marketing, client engagement, benefit communications
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, project management skills, and ability to thrive in a dynamic environment. The ideal candidate will be able to demonstrate a strong track record in B2B marketing and a proven ability to drive client engagement and enrollment.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Salesforce and Salesforce Marketing Cloud
- Print-on-demand systems
ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not required. The ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Caring
- Integrity
- Expertise
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable setting aggressive goals and exceeding them?
- Do you have strong cross-functional communication skills and the ability to collaborate effectively with diverse teams?
ASSUMPTION: Bright Horizons values a dynamic and collaborative work environment. The ideal candidate will be comfortable working in a fast-paced, team-oriented setting and be able to adapt to changing priorities.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to changing priorities and shifting client needs
- Working remotely and maintaining effective communication with team members and clients
- Balancing the strategic and tactical aspects of the role
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in other organizations, but with a focus on client engagement and benefit communications specific to Bright Horizons' services
- Unlike other marketing roles, this position requires a strong understanding of benefit communications and the ability to translate customer engagement needs into program recommendations and execution
- Career progression in this role may lead to senior leadership positions within the marketing department or expanded responsibilities across multiple industry verticals
ASSUMPTION: This role offers a unique opportunity to leverage marketing strategy and client growth expertise within a specific industry vertical and client portfolio. The ideal candidate will have a strong marketing background and be comfortable working in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and implementing a strategic marketing plan to increase client employee enrollment in Bright Horizons' back-up care services for a priority client
- Analyzing marketing performance data to identify trends and opportunities for improvement in client engagement and enrollment for a specific industry vertical
- Collaborating with the account management team to align marketing strategies with overall client relationships and achieve revenue growth targets
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of collaboration and data-driven decision-making. The ideal candidate will be able to demonstrate a strong track record in marketing strategy and project management.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the specific marketing challenges faced by Bright Horizons' clients?
- How does the account management team support the marketing efforts for our priority clients, and what are the key priorities for this role in terms of collaboration?
- What are the most important qualities and skills for success in this role, and how do they align with my background and experiences?
- How does Bright Horizons support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with Bright Horizons' company culture, and their potential for growth and success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing strategy and project management skills
- Prepare for behavioral interview questions that assess your strategic thinking, adaptability, and problem-solving skills
- Research Bright Horizons' company culture and be prepared to discuss how your values and work style align with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
