Director, Commercial & Marketing

📌 Core Information

🔹 Job Title: Director, Commercial & Marketing

🔹 Company: NBCUniversal

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the commercial and marketing strategy across APAC
• Developing integrated go-to-market strategies combining creativity, audience insights, and revenue driving outcomes
• Building commercial partnerships and branded content solutions that deliver measurable results
• Collaborating with sales and marketing teams to drive results while maintaining NBCUniversal’s brand values
• Managing a cross-functional team and fostering a culture of innovation, ownership, and creativity

ASSUMPTION: This role requires a strategic, commercially focused leader with a strong background in media, marketing, or commercial roles within a media agency, broadcaster, or publisher environment. Experience working with influencer/talent and production teams is essential for success in this position.

📋 Key Responsibilities

✅ Execute the overall commercial and marketing strategy across sales and marketing teams, aligning with regional and global priorities

✅ Build integrated go-to-market strategies that combine creativity, audience insights, and revenue driving outcomes

✅ Lead the development of commercial partnerships that deliver measurable results

✅ Support commercial revenue growth by proactively identifying client challenges and packaging custom solutions that blend creativity, performance, and innovation

✅ Collaborate with partner sales teams to ideate and package innovative media solutions that meet client objectives across TV, digital, and social platforms

✅ Identify and develop compelling branded content solutions that integrate seamlessly with NBCUniversal’s media assets

✅ Collaborate with production teams and influencer/talent partners to bring branded content to life with authenticity and scale

✅ Support the senior director in commercial strategy planning, forecasting, and sales reporting

✅ Lead high-impact marketing campaigns that enhance the visibility and engagement of NBCUniversal brands

✅ Maintain and elevate brand integrity, ensuring all activity aligns with global brand guidelines and values

✅ Research, test, and implement new trends, technologies, and best practices across digital and social to remain relevant to our audiences and create commercial opportunities

✅ Oversee the development and execution of branded content campaigns, ensuring seamless collaboration between brand, talent, production, and sales teams

✅ Lead strategic planning and delivery of trade and consumer-facing events that strengthen partner relationships and elevate brand presence

✅ Ensure events are commercially viable and executed to the highest standard, supporting sales and marketing objectives

✅ Lead and inspire a cross-functional team across sales and marketing, ensuring operational excellence, collaboration, and high performance

✅ Cultivate a culture of innovation, ownership, and creativity within the team

✅ Review internal efficiencies and lead strategic planning across the team in campaign execution and delivery

✅ Define and track KPIs across platforms to measure commercial success and campaign impact

✅ Build robust ROI modelling to demonstrate value to clients and inform future investment in digital and social programs

✅ Analyse campaign performance and insights to continually optimise go-to-market strategy and commercial offerings

ASSUMPTION: This role requires a strong understanding of the Australian media and advertising ecosystem, including digital platforms, audience data, and content consumption behaviours. Experience managing PR, partnerships, and event activations as part of a broader marketing function is also beneficial.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in media, marketing, or commercial roles within a media agency, broadcaster, or publisher environment

Required Skills:

• Strategic thinking with a commercial lens
• Creative campaign ideation and innovation
• Branded content development and influencer engagement
• People leadership and cross-team collaboration
• Knowledge of digital & social media monetisation
• Understanding of production workflows and timelines
• Strong communication, pitching, and storytelling skills
• Highly organised with an ability to manage multiple projects
• Proficient in marketing and sales tools, analytics, and reporting platforms
• Knowledge of media metrics and ROI methodology
• Effective and collaborative team leader

Preferred Skills:

• Experience working with both client and agency-side roles
• Proven experience working with influencer/talent to develop and deliver content campaigns in collaboration with production teams

ASSUMPTION: Candidates with a strong understanding of the Australian media landscape and experience working with influencer/talent and production teams will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director-level role in the entertainment industry in Australia, the estimated salary range is AUD 180,000 - 220,000 per annum. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Comprehensive health insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time off and leave policies
• Tuition reimbursement and professional development opportunities
• Employee discounts on NBCUniversal products and services

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: NBCUniversal is a leading media and entertainment company, operating in a highly competitive and dynamic industry. The company's success relies on its ability to create and distribute high-quality content across various platforms, adapt to changing consumer behaviours, and maintain strong relationships with partners and advertisers.

Company Size: NBCUniversal is a large company with over 10,000 employees globally. This size offers opportunities for career growth, diverse perspectives, and extensive resources to support employees' professional development.

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC. The company has a rich history in the entertainment industry and a strong commitment to innovation and growth.

Company Description:

• NBCUniversal is a global leader in media and entertainment, creating and distributing world-class content across film, television, and streaming platforms
• The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
• NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences

Company Specialties:

• Content creation and distribution
• Branded entertainment and advertising solutions
• Theme park and consumer experiences
• News and information services

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal's extensive portfolio of brands and content libraries provides a strong foundation for growth and innovation in the media and entertainment industry.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Senior Director, Commercial & Marketing, APAC. The position offers significant responsibility and autonomy in leading the commercial and marketing strategy for the APAC region.

Reporting Structure: The Director, Commercial & Marketing will report directly to the Senior Director, Commercial & Marketing, APAC, and will oversee a cross-functional team of marketing and sales professionals.

Work Arrangement: This role is on-site, based in Sydney, New South Wales, Australia. The position may require occasional travel to other APAC locations and attendance at industry events.

Growth Opportunities:

• Progression to a senior leadership role within NBCUniversal's commercial or marketing functions
• Expansion of responsibilities to cover additional regions or business units
• Development of expertise in specific areas of interest, such as branded content, event management, or digital marketing

ASSUMPTION: This role offers significant opportunities for career growth and development within NBCUniversal's commercial and marketing functions.

🌍 Location & Work Environment

Office Type: NBCUniversal's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation. The office is located in the heart of the city's central business district, offering easy access to public transportation and amenities.

Office Location(s): 580 George Street, Level 32, Sydney, New South Wales, Australia 2000

Geographic Context:

• Sydney is the largest city in Australia, with a diverse and multicultural population of over 5 million residents
• The city is a major hub for the media, entertainment, and advertising industries in the APAC region
• Sydney offers a high quality of life, with a mild climate, beautiful beaches, and a wide range of cultural, recreational, and culinary experiences

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands and occasional travel.

ASSUMPTION: Sydney's vibrant media and entertainment industry, coupled with its high quality of life, makes it an attractive location for professionals in the commercial and marketing fields.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members to evaluate the candidate's fit for the role
• Final interview with the Senior Director, Commercial & Marketing, APAC, to discuss the candidate's long-term career goals and fit within the team
• Background check and reference check for the final candidate

Key Assessment Areas:

• Strategic thinking and commercial acumen
• Creativity and innovation in campaign ideation and execution
• Leadership and team management skills
• Knowledge of the Australian media and advertising ecosystem
• Experience working with influencer/talent and production teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Australian media landscape and NBCUniversal's brand portfolio in your application materials
• Prepare examples of your past work that showcase your creativity, strategic thinking, and leadership skills
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Commercial strategy, marketing campaigns, branded content, partnerships, event management, team leadership, digital media, APAC, Sydney

ASSUMPTION: NBCUniversal's hiring process is designed to assess candidates' cultural fit, strategic thinking, and creativity, as well as their relevant experience and skills for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketing and sales tools (e.g., CRM, marketing automation, analytics platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)

ASSUMPTION: This role requires proficiency in marketing and sales tools, analytics, and reporting platforms, as well as strong communication and collaboration skills.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all we do
• Innovation and creativity
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional team collaboration
• Data-driven decision-making
• Results-oriented and goal-focused
• Strong emphasis on creativity, innovation, and continuous learning

Self-Assessment Questions:

• How do your personal values align with NBCUniversal's company values?
• Describe a time when you had to manage a challenging project or team dynamic. How did you approach the situation, and what was the outcome?
• How do you stay up-to-date with industry trends and best practices in digital and social media marketing?

ASSUMPTION: NBCUniversal values candidates who demonstrate a strong cultural fit, with a passion for creativity, innovation, and collaboration.

⚠️ Potential Challenges

• Managing a cross-functional team across multiple time zones and departments
• Balancing the demands of commercial revenue growth with brand integrity and audience engagement
• Keeping up with the rapidly evolving media and advertising landscape in the APAC region
• Occasional travel and attendance at industry events may be required

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within NBCUniversal's commercial and marketing functions.

📈 Similar Roles Comparison

• Compared to related roles in media agencies or broadcasting companies, this role offers more strategic and commercial focus, with a broader scope of responsibilities across sales and marketing teams
• In the Australian media and advertising industry, this role requires a strong understanding of the local market, including digital platforms, audience data, and content consumption behaviours
• Career progression in this role may lead to senior leadership positions within NBCUniversal's commercial or marketing functions, or expansion of responsibilities to cover additional regions or business units

ASSUMPTION: This role offers a unique blend of strategic, commercial, and creative responsibilities, with significant opportunities for career growth and development within NBCUniversal.

📝 Sample Projects

• Developing and executing a branded content campaign for a major client, integrating NBCUniversal's media assets, influencer/talent, and production teams
• Managing a high-profile event for a key partner, ensuring commercial viability and brand elevation while supporting sales and marketing objectives

• Collaborating with partner sales teams to ideate and package innovative media solutions that meet client objectives across TV, digital, and social platforms

ASSUMPTION: These sample projects illustrate the strategic, commercial, and creative aspects of this role, highlighting the importance of collaboration, innovation, and results-driven execution.

❓ Key Questions to Ask During Interview

• How does this role fit into NBCUniversal's overall commercial and marketing strategy for the APAC region?
• What are the key priorities for the first 90 days in this role?
• How does the team collaborate and support each other's work?
• What opportunities are there for professional development and growth within NBCUniversal?
• How does NBCUniversal approach diversity, equity, and inclusion in its hiring and employee development practices?

ASSUMPTION: These key questions help candidates assess the fit of the role within NBCUniversal's broader commercial and marketing strategy, as well as the company's culture and opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the Australian media landscape and NBCUniversal's brand portfolio
• Prepare examples of your past work that showcase your creativity, strategic thinking, and leadership skills
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.