Director Commercial Strategy, Product and Marketing (CPM)

📌 Core Information

🔹 Job Title: Director Commercial Strategy, Product and Marketing (CPM)

🔹 Company: Sunrock Investments B.V.

🔹 Location: Amsterdam, North Holland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Services for Renewable Energy

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Amsterdam office)

🚀 Job Overview

Key aspects of this role include:

• Leading the intersection of commercial business strategy, product innovation, and marketing execution
• Shaping Sunrock's strategic direction and driving business growth across the Netherlands, France, and Germany
• Collaborating with senior leadership and cross-functional teams to align business objectives and execute strategic initiatives
• Developing and implementing strategic initiatives to drive business growth, market expansion, and competitive advantage
• Ensuring innovative clean energy solutions are successfully brought to market, aligning with both current client needs and new customer segments

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in international business environments to navigate the unique market conditions in each country.

📋 Key Responsibilities

✅ Develop and implement strategic initiatives to drive business growth, market expansion, and competitive advantage

✅ Conduct market research, competitive analysis, and trend forecasting to identify opportunities and risks

✅ Collaborate with senior leadership to align business objectives with strategic priorities

✅ Define key performance metrics for the CPM department and track progress against company goals

✅ Identify new product opportunities and enhance existing offerings to maintain market leadership

✅ Develop and execute a regional product marketing strategy, ensuring that energy solutions align with local market needs

✅ Drive the identification of market trends, regulatory changes, and customer demands in local country teams to determine product opportunities

✅ Create business models and commercial strategies to ensure scalability and profitability of new offerings

✅ Oversee the positioning, messaging, and differentiation of products in each market, ensuring a unified yet adaptable approach

✅ Monitor product performance and customer feedback to drive continuous improvement

✅ Work closely with senior leadership to align business development efforts with overall company objectives

✅ Oversee the go-to-market strategy for new energy solutions in each region, ensuring smooth market entry and expansion

✅ Work cross-functionally with all relevant teams within Sunrock to ensure successful product launches

✅ Drive the product leads and local teams to work closely with existing and potential customers to refine value propositions, improve performance, and drive adoption

✅ Ensure standardized processes and ways of working across all three countries while adapting to local market conditions

✅ Align product marketing initiatives with technical development, project financing, and operational execution across markets

✅ Act as a key representative for Sunrock in discussions with partners, investors, and industry bodies across multiple regions

✅ Expand Sunrock’s client portfolio by identifying and engaging with new customer groups beyond the existing base in each country

✅ Develop strategic partnerships to enhance Sunrock’s position in the energy transition

✅ Monitor key performance indicators (KPIs) and market response in different regions to continuously improve product-market fit

✅ Drive organizational transformation, ensuring Sunrock remains at the forefront of energy innovation and commercialization

✅ Lead the commercial international meetings & cross country (international) accounts/clients collaboration

✅ Develop and execute go-to-market strategies for new products and initiatives

✅ Oversee branding, messaging, and content strategies to ensure alignment with business objectives

✅ Collaborate with sales teams to create effective marketing campaigns and demand-generation efforts

✅ Utilize digital marketing, partnerships, and customer engagement strategies to enhance brand presence

✅ Lead and develop the product marketing and product development teams across multiple regions, ensuring alignment on goals and priorities

✅ Foster collaboration between product management, marketing, and local commercial teams to drive innovation, market readiness, and new revenue streams

✅ Establish best practices in product development, go-to-market execution, and performance tracking

✅ Drive a culture of customer centricity, data-driven decision-making, and continuous improvement

ASSUMPTION: This role requires a strong understanding of the renewable energy industry, market trends, and regulatory landscapes in the Netherlands, France, and Germany.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Business, Marketing, or a related field.

Experience: 15+ years in strategy, product management, and/or marketing roles.

Required Skills:

• Strategic thinking and planning
• Analytical and problem-solving skills
• Leadership and team management
• Product and market expertise
• Communication and stakeholder management
• Cross-functional collaboration
• Fluency in English
• Proven experience in international business environments

Preferred Skills:

• Experience in the renewable energy industry
• Fluency in French and/or German
• Experience with energy storage systems and smart energy solutions

ASSUMPTION: Candidates with experience in the renewable energy industry and relevant language skills will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on industry standards for a Director-level role in the renewable energy sector in the Netherlands)

Benefits:

• Make a Meaningful Impact
• Join Our Vibrant Team
• Your Ideas Matter
• Flexible Work Options
• Unlimited Time Off
• Caring for You
• Competitive Compensation
• Commuter Perks
• Celebrating Together

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sunrock is a leading European developer of integrated clean energy systems, servicing valued customers across the logistical and industrial sectors. They are committed to trust and transparency, leading the charge towards a clean energy future.

Company Size: Sunrock has 51-200 employees, providing a dynamic and fast-growing organization for employees to thrive in.

Founded: Sunrock was founded in 2012 and became B Corp certified in 2024.

Company Description:

• Sunrock unites with its clients and partners to lead the charge towards a clean energy future
• Founded in 2012, Sunrock is now a leading European developer of integrated clean energy systems, servicing valued customers across the logistical and industrial sectors
• In 2020, Sunrock was acquired by COFRA, further expanding its capacity to deliver tailored solar energy solutions
• In 2024, Sunrock became B Corp certified, committed to trust and transparency

Company Specialties:

• Renewable Energy Investments
• Project Development
• Asset Management
• Renewable Energy
• Battery Energy Storage
• Solar PV
• Rooftop Solar
• Smart Energy Solutions

Company Website: https://www.sunrock.com

ASSUMPTION: Sunrock's commitment to sustainability, innovation, and customer-centricity makes it an attractive employer in the renewable energy sector.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Managing Directors of the Netherlands, France, and Germany.

Reporting Structure: The Director CPM will lead the product marketing and product development teams across multiple regions and collaborate with local commercial teams (business development, project development, energy sales) to drive innovation, market readiness, and new revenue streams.

Work Arrangement: This role is based in Amsterdam, with regular travel to France and Germany. It follows a hybrid work arrangement, with a combination of remote work and on-site presence at the Amsterdam office.

Growth Opportunities:

• Expanding the client portfolio and optimizing product-market fit
• Driving organizational transformation and leading cross-functional teams
• Gaining international experience and exposure to different market conditions
• Potential career progression into a Managing Director role or other senior leadership positions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Sunrock's business and the energy transition.

🌍 Location & Work Environment

Office Type: Sunrock's Amsterdam office is located in the Zuidas district, offering a modern and collaborative work environment.

Office Location(s): Pilotenstraat 37, Amsterdam, 1059 CH, NL

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic architecture, and diverse neighborhoods
• The Zuidas district is a major business hub, home to many international companies and organizations
• The Netherlands is at the forefront of the energy transition, with a strong focus on renewable energy and sustainability

Work Schedule: The work schedule is flexible, with a combination of remote work and on-site presence at the Amsterdam office. The specific work arrangement will be discussed during the interview process.

ASSUMPTION: The hybrid work arrangement and central location of Sunrock's Amsterdam office provide a convenient and flexible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Managing Director or another senior leader
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Industry knowledge and market trends
• Language skills (English, French, and/or German)
• Cultural fit with Sunrock's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experience
• Research Sunrock's mission, values, and market position to demonstrate your understanding of the company and its goals
• Prepare questions for the interviewer to show your interest in the role and Sunrock's vision for the energy transition

ATS Keywords: Director, Commercial Strategy, Product Marketing, Business Development, Renewable Energy, Energy Transition, International Business, Strategic Planning, Team Leadership, Market Research, Product Management

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit with Sunrock's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for this role, as the Director CPM will be expected to manage multiple projects and teams across different regions.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Sunrock encourages creativity and continuous improvement
• Sustainability: Sunrock is committed to driving the energy transition and promoting sustainable practices
• Collaboration: Sunrock fosters a culture of teamwork and cross-functional collaboration
• Integrity: Sunrock values transparency, honesty, and ethical business practices
• Excellence: Sunrock strives for high-quality work and exceptional customer service

Work Style:

• Sunrock values a dynamic, fast-paced work environment
• The company encourages initiative, proactivity, and a can-do attitude
• Sunrock promotes a healthy work-life balance, with flexible work arrangements and unlimited time off
• The company offers a casual dress code and a relaxed work environment

Self-Assessment Questions:

• Do you align with Sunrock's values, particularly innovation, sustainability, and collaboration?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
• Do you thrive in a hybrid work arrangement, balancing remote work and on-site presence?
• Are you able to work effectively with diverse teams across multiple regions and time zones?

ASSUMPTION: Candidates who align with Sunrock's values and work style will be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and teams across different regions and time zones
• Balancing local market adaptation with centralized processes and ways of working
• Navigating unique market conditions and regulatory landscapes in the Netherlands, France, and Germany
• Driving organizational transformation and change management
• Meeting ambitious business growth targets and KPIs

ASSUMPTION: The Director CPM role presents unique challenges and opportunities, requiring a strategic mindset, strong leadership skills, and the ability to adapt to different market conditions.

📈 Similar Roles Comparison

• This role is unique in its focus on driving business growth, market expansion, and competitive advantage across multiple regions
• Unlike traditional product marketing roles, the Director CPM is responsible for shaping Sunrock's strategic direction and leading organizational transformation
• Compared to other international business development roles, the Director CPM has a stronger focus on product innovation and market entry strategies

ASSUMPTION: The Director CPM role offers a unique blend of strategic, operational, and international responsibilities, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new energy storage solution in the Netherlands, France, and Germany
• Conducting market research and competitive analysis to identify opportunities and risks in the renewable energy sector
• Leading a cross-functional team to develop and launch a new rooftop solar product, tailored to the unique market conditions in each country
• Driving the identification of market trends, regulatory changes, and customer demands to inform product development and commercial strategy

ASSUMPTION: The Director CPM will be involved in various projects that require strategic thinking, leadership, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does Sunrock support the professional development and growth of its employees?
• What are the key priorities for the Director CPM role in the first 90 days?
• How does Sunrock measure the success of its product marketing and commercial strategies?
• What are the most significant challenges facing the renewable energy sector in the Netherlands, France, and Germany, and how can this role address them?
• How does Sunrock foster collaboration and knowledge-sharing between its teams and offices across different regions?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to Sunrock's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership experience
• Research Sunrock's mission, values, and market position to demonstrate your understanding of the company and its goals
• Prepare questions for the interviewer to show your interest in the role and Sunrock's vision for the energy transition
• Follow up with the hiring manager or HR department within one week of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.