📌 Core Information
🔹 Job Title: Director, Communication Channel and Content Promotion
🔹 Company: Faraday Future
🔹 Location: Gardena, California, United States
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication strategies to expand brand reach
- Building and maintaining strong media relationships
- Leading content creation and promotion efforts
- Collaborating cross-functionally to enhance customer experience and organizational storytelling
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Design and implement communication strategies to expand brand reach across traditional and digital media
✅ Identify and cultivate emerging communication platforms and thought-leadership opportunities
✅ Build and maintain strong media relationships, especially with key U.S. and China outlets
✅ Proactively pitch stories, respond to media inquiries, and position the company favorably through high-impact press coverage
✅ Lead the development of high-quality, bilingual content that tells compelling stories aligned with the company's brand identity
✅ Oversee and manage end-to-end content lifecycle, from planning to publishing to performance analysis
✅ Partner with various teams to produce content that enhances customer experience and supports launches and activations
✅ Support internal functions such as HR, Corporate Communications, and CEO Office in executive communications and employee engagement
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field; advanced degree preferred
Experience: Minimum 15 years of proven experience in content planning, development, and production, ideally within a global or high-growth organization
Required Skills:
- Strong, established media relationships, particularly within U.S. and China markets
- Extensive hands-on experience in content creation and communications operations across multiple channels
- Exceptional storytelling skills with a deep understanding of audience engagement strategies
- Demonstrated leadership capabilities with a track record of managing and mentoring high-performing marcom teams
- Ability to thrive in a fast-paced, deadline-driven environment while managing multiple complex projects simultaneously
- Proficient in content production workflows, including writing, editing, and creative collaboration
- Excellent copywriting skills with attention to tone, clarity, and brand consistency
- Bilingual proficiency in English and Chinese, with strong writing capabilities in both languages
Preferred Skills:
- Experience in the automotive industry or related fields
- Familiarity with electric vehicle (EV) market trends
ASSUMPTION: While not explicitly stated, experience in the automotive industry or familiarity with EV market trends could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $210,000 per year (DOE)
Benefits:
- Healthcare, dental, and vision benefits (free for employees, discounted for family)
- 401(k) options
- Casual dress code and relaxed work environment
- Culturally diverse, progressive atmosphere
Working Hours: Full-time, standard business hours with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing, focusing on electric vehicles (EVs) and intelligent mobility ecosystems
Company Size: 1,001-5,000 employees, providing ample opportunities for collaboration and growth
Founded: 2014, with a global presence and a strong focus on innovation and sustainability
Company Description:
- Faraday Future (FF) is a California-based mobility company leveraging the latest technologies and world’s best talent to realize exciting new possibilities in mobility
- The company is producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction
- FF aims to create something new, something connected, and something with a true global impact
Company Specialties:
- Electric vehicle (EV) manufacturing
- Intelligent mobility ecosystems
- Global brand storytelling and marketing
Company Website: https://www.ff.com/
ASSUMPTION: Faraday Future is a rapidly growing company with a strong focus on innovation and sustainability, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior-level, strategic role with significant impact on the company's brand and market presence
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of marketing and communications professionals
Work Arrangement: On-site, full-time position with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow within the marketing and communications department as the company expands
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact projects and initiatives that drive the company's success
ASSUMPTION: This role offers significant growth potential as the company continues to expand its global presence and market share.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a relaxed dress code and progressive atmosphere
Office Location(s): 18455 S. Figueroa St., Gardena, CA 90248, US
Geographic Context:
- The Gardena office is located in the South Bay region of Los Angeles, providing easy access to major highways and nearby amenities
- The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities
- The office is situated in a growing tech hub, with numerous startups and established companies in the vicinity
Work Schedule: Standard business hours with flexibility for project demands and occasional overtime as needed
ASSUMPTION: The work environment at Faraday Future is collaborative, innovative, and focused on driving results through strategic communication and marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills, leadership capabilities, and strategic thinking
- Presentation or case study to demonstrate content creation and promotion skills
- Final interviews with senior leadership to discuss fit, expectations, and next steps
Key Assessment Areas:
- Communication and storytelling skills
- Leadership and team management capabilities
- Strategic thinking and planning
- Content creation and promotion expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the automotive industry and electric vehicle market trends
- Showcase your ability to develop and execute strategic communication plans
- Prepare examples of your content creation and promotion work, highlighting your ability to engage audiences and drive results
ATS Keywords: Communication Strategy, Media Relationship, Content Creation, Bilingual Copywriting, Marcom Planning, Storytelling, Audience Engagement, Leadership, Project Management, Content Production, Editing, Creative Collaboration, Digital Campaigns, Customer Experience, Organizational Storytelling
ASSUMPTION: The application process at Faraday Future is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's growing marketing and communications team.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or Adobe Experience Manager
- Social media management platforms like Hootsuite or Sprout Social
- Project management tools such as Asana, Trello, or Jira
- Design and content creation tools like Adobe Creative Suite, Canva, or Google Workspace
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve common goals
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Innovative and forward-thinking, with a focus on pushing boundaries and challenging the status quo
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have a proven track record of driving results and meeting deadlines in a high-pressure environment?
ASSUMPTION: Faraday Future values innovation, collaboration, and integrity, seeking candidates who can thrive in a fast-paced, dynamic work environment and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment
- Balancing the needs of various stakeholders, including internal teams, external partners, and media outlets
- Adapting to a rapidly growing and evolving organization with changing priorities and demands
- Working in a bilingual environment, requiring strong communication skills in both English and Chinese
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and exceptional communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on media relations and content promotion, with a lesser emphasis on paid advertising and marketing campaigns
- This role is unique in its focus on the electric vehicle (EV) market and intelligent mobility ecosystems, requiring a deep understanding of the industry and its trends
- Compared to other senior-level marketing roles, this position offers significant growth potential as the company continues to expand its global presence and market share
ASSUMPTION: This role is unique in its focus on the electric vehicle (EV) market and intelligent mobility ecosystems, requiring a deep understanding of the industry and its trends.
📝 Sample Projects
- Developing and executing a strategic communication plan to launch a new electric vehicle model
- Building and maintaining strong media relationships to secure high-impact press coverage for the company's initiatives
- Creating and promoting a thought leadership campaign to position the company as an industry leader in intelligent mobility ecosystems
ASSUMPTION: These sample projects are designed to highlight the strategic, cross-functional, and high-impact nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its communication and marketing efforts, and how this role fits into that strategy?
- How does the company support the professional growth and development of its marketing and communications team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does the company approach collaboration and cross-functional partnerships, and what opportunities exist for this role to contribute to that dynamic?
- What are the most significant challenges facing the company's marketing and communications efforts, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing and communications landscape, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content creation and promotion work, demonstrating your ability to engage audiences and drive results
- Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
