Director, Consumer and NPP Marketing

📌 Core Information

🔹 Job Title: Director, Consumer and NPP Marketing

🔹 Company: AstraZeneca

🔹 Location: Gaithersburg, Maryland, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Shaping and designing Hematology launch marketing plans
• Partnering with the Franchise leadership team
• Reporting directly to the US Head of Marketing
• Working with cross-functional teams for holistic marketing strategy

ASSUMPTION: This role demands a strategic leader capable of integrating cross-departmental insights for cohesive campaign execution. The emphasis on Hematology suggests niche knowledge could be advantageous.

📋 Key Responsibilities

✅ Lead HCP and digital marketing strategies for the US market

✅ Collaborate on media data analytics to define KPIs

✅ Implement innovative digital marketing programs

✅ Support creation of integrated campaign strategies

✅ Manage media activations with external agencies

✅ Collaborate with legal, regulatory, and compliance teams

✅ Manage marketing budget effectively

✅ Leverage global commercial best practices

ASSUMPTION: The comprehensive list of responsibilities suggests the candidate will need excellent project management skills to handle the diverse scope of work.

🎯 Required Qualifications

Education: Bachelor's Degree in a relevant field

Experience: 10+ years in the pharmaceutical or healthcare industry

Required Skills:

• Digital Marketing Expertise
• Campaign Strategy Development
• Media Data Analysis

Preferred Skills:

• Oncology or Specialty Care Experience
• Experience across multiple promotional channels

ASSUMPTION: An advanced degree could be beneficial but is not mandatory. The focus on digital and oncology expertise highlights the strategic nature of this position.

💰 Compensation & Benefits

Salary Range: $182,000 to $273,000 annually

Benefits:

• 401(k) plan with retirement contribution
• Health benefits (medical, prescription, dental, vision)
• Paid vacation and holidays

Working Hours: 40 hours per week with some flexibility

ASSUMPTION: Compensation takes into account the high level of industry experience and strategic responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees, offering substantial resources and networks for career growth

Founded: Not specified

Company Description:

• Focuses on transforming healthcare through scientific advancements
• Engages in global biopharmaceutical initiatives
• Innovative culture promoting research and societal impact

Company Specialties:

• Pharmaceutical Innovation
• Research and Development
• Global Business Operations

Company Website: www.astrazeneca.com

ASSUMPTION: AstraZeneca's emphasis on R&D and innovation indicates opportunities for professionals to contribute to meaningful projects in healthcare.

📊 Role Analysis

Career Level: Senior-level strategic role with leadership responsibilities

Reporting Structure: Reports to the US Head of Marketing

Work Arrangement: On-site, with hybrid flexibility

Growth Opportunities:

• Potential to lead cross-functional international projects
• Opportunities to advance within Global Marketing or Strategy teams
• Networking with industry leaders and key stakeholders

ASSUMPTION: The role offers significant growth potential for candidates capable of influencing strategic marketing decisions at a national level.

🌍 Location & Work Environment

Office Type: Modern corporate campus

Office Location(s): Gaithersburg, Maryland

Geographic Context:

• Rich in biopharmaceutical companies and talent
• Proximity to key business hubs and research institutions
• Networked with educational and medical centers

Work Schedule: Minimum three on-site days per week, flexible arrangement

ASSUMPTION: The hybrid model suggests AstraZeneca supports work-life balance while prioritizing collaborative team dynamics.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• HR interview for cultural and basic fit
• Technical interview with hiring manager

Key Assessment Areas:

• Strategic marketing experience
• Ability to lead cross-functional initiatives
• Understanding of regulatory compliance in healthcare

Application Tips:

• Emphasize leadership in digital and non-personal promotions
• Showcase successful management of marketing budgets
• Highlight experience in oncology or specialty care marketing

ATS Keywords: Digital Marketing, Hematology Launch, Brand Strategy, Oncology Marketing

ASSUMPTION: AstraZeneca values candidates who demonstrate both strategic acumen and an ability to adapt to regulatory changes.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., Marketo, HubSpot)
• Data Analytics Software (e.g., Google Analytics, Tableau)
• CRM Systems (e.g., Salesforce, Dynamics CRM)

ASSUMPTION: Familiarity with cutting-edge marketing technologies will be critical for executing comprehensive digital strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation in healthcare solutions
• Commitment to scientific excellence
• Collaboration across global teams

Work Style:

• Proactive and strategic
• Highly collaborative with cross-functional teams
• Emphasis on open communication and trust

Self-Assessment Questions:

• Can you adapt quickly to the evolving pharmaceutical landscape?
• How do you foster innovation in a regulatory-compliant manner?
• Are you comfortable leading large-scale digital campaigns?

ASSUMPTION: AstraZeneca seeks candidates whose personal values align with its mission of improving patient outcomes and societal health.

⚠️ Potential Challenges

• Navigating complex regulatory environments
• Balancing innovation with compliance requirements
• Managing diverse stakeholder expectations
• Executing global campaigns within budget constraints

ASSUMPTION: This position may require the candidate to manage intricate project timelines and balance competing priorities effectively.

📈 Similar Roles Comparison

• Director of Digital Marketing at competitor firms
• Global Brand Manager roles in diversified pharmaceutical companies
• Strategy Director positions within healthcare innovation hubs

ASSUMPTION: Understanding similar roles can provide insights into industry standards and expectations for this strategic position.

📝 Sample Projects

• Launch of a multi-channel global brand campaign in oncology
• Development of a compliance-focused digital marketing toolkit
• Collaboration on cross-border marketing strategies

ASSUMPTION: Projects involving significant strategic input and innovative digital marketing solutions are likely part of the role's scope.

❓ Key Questions to Ask During Interview

• What are the current priorities for the Hematology franchise?
• How does AstraZeneca integrate digital marketing with traditional strategies?
• What metrics define success in this role?
• How often do cross-functional teams collaborate on ongoing projects?
• What professional development opportunities do you offer?

ASSUMPTION: These questions can help gauge organizational priorities and opportunities for impact within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant industry experience
• Prepare to discuss strategic marketing accomplishments during interviews
• Be ready to articulate your ability to innovate in compliance-regulated industries
• Follow up with the HR department if you do not hear back within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.