📌 Core Information
🔹 Job Title: Director - Consumer & Digital Marketing (Hybrid)
🔹 Company: Caris Life Sciences
🔹 Location: Irving, Texas
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the strategy and execution of Caris’ digital presence
- Focusing on brand awareness and demand generation across diverse audiences
- Managing an experienced team to create scalable digital experiences
- Collaborating with various departments and stakeholders to define digital projects
- Translating complex scientific and technical information into clear, engaging content
ASSUMPTION: This role requires a strong understanding of the precision medicine industry, with a special focus in oncology diagnostics, to effectively communicate Caris’ unique value to diverse stakeholder audiences.
📋 Key Responsibilities
✅ Develop and execute the strategic roadmap for Caris’ digital channels
✅ Oversee the maintenance of company websites and manage the marketing side of the company’s CRM
✅ Create and review marketing content, including emails, social media posts, web content, and more
✅ Develop and support implementation of omnichannel campaigns that drive awareness, engagement, and conversion
✅ Generate innovative ideas to increase web traffic and improve customer experience
✅ Develop and maintain monthly analytics reporting across key metrics
✅ Continually broaden knowledge base regarding company science, company culture, business, industry, and trends
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management, requiring a well-rounded digital marketing professional.
🎯 Required Qualifications
Education: Bachelor of Science/Arts degree from an accredited university or college in marketing, communications, or a related field.
Experience: 7-10 years of digital marketing experience managing websites and marketing automation, with 5 years in a leadership role.
Required Skills:
- Demonstrable experience in developing and implementing successful omnichannel campaigns
- In-depth understanding of web development – wireframes, writing for web, HTML, etc.
- Strong HTML editing and content management system experience
- Must possess in-depth knowledge of Pardot (MCAE), Salesforce CRM, WordPress, Google Analytics, Google Ads, Google Search Console
- Experience with Adobe Creative Cloud (Photoshop, Dreamweaver, Premier, InDesign, Illustrator) preferred
- Must be able to work across all levels in the organization to drive projects to completion
Preferred Qualifications:
- Prior experience in healthcare or life sciences
ASSUMPTION: Given the industry-specific nature of this role, candidates with healthcare or life sciences experience would have a significant advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in Biotechnology Research with 7-10 years of experience in Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time, hybrid work arrangement with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focusing on precision medicine and molecular profiling
Company Size: 1,001-5,000 employees, providing a large, established organization with ample opportunities for growth and collaboration
Founded: 1996, with over 25 years of experience in the precision medicine field
Company Description:
- Caris Life Sciences is a leading next-generation TechBio company and precision medicine pioneer
- Focuses on comprehensive molecular profiling and advanced artificial intelligence to revolutionize healthcare
- Offers innovative solutions for early detection, diagnosis, monitoring, therapy selection, and drug development
Company Specialties:
- Biotechnology
- Molecular Profiling
- Genomics
- Personalized Medicine
- Diagnostics
- Theranostics
- Panomics
- Precision Medicine
- Comprehensive Genomic Profiling
Company Website: www.carislifesciences.com
ASSUMPTION: Caris Life Sciences is a well-established company with a strong reputation in the precision medicine industry, offering a robust platform for professional growth.
📊 Role Analysis
Career Level: Director, indicating a senior leadership role with significant responsibility and influence
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and Communications, with oversight of an experienced marketing team
Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration at the Irving, Texas headquarters
Growth Opportunities:
- Potential to shape the digital marketing strategy for a leading precision medicine company
- Chance to collaborate with cross-functional teams and influence overall marketing strategy
- Opportunity to grow within the organization as Caris continues to expand its precision medicine offerings
ASSUMPTION: This role offers significant growth potential, both in terms of professional development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of remote work and on-site collaboration at the Irving, Texas headquarters
Office Location(s): Irving, Texas
Geographic Context:
- Irving is a suburban city in the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living
- The area is home to a diverse range of industries, including healthcare, technology, and finance
- Caris’ headquarters is located near several major highways, providing easy access to the rest of the metroplex
Work Schedule: Full-time, with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work environment offers a balance between remote work and on-site collaboration, providing flexibility while maintaining a strong company culture.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview focusing on leadership, strategic thinking, and problem-solving skills
- Presentation or case study to assess the candidate's ability to develop and execute digital marketing strategies
- Final interview with the Senior Vice President of Marketing and Communications
Key Assessment Areas:
- Strategic thinking and planning
- Content creation and management
- Team leadership and collaboration
- Industry knowledge and understanding of precision medicine
Application Tips:
- Highlight relevant industry experience and familiarity with precision medicine
- Tailor your resume and cover letter to emphasize your strategic thinking, leadership, and content creation skills
- Prepare for behavioral interview questions that focus on your ability to develop and execute digital marketing strategies
ATS Keywords: Digital Marketing, Oncology Diagnostics, Brand Awareness, Demand Generation, Content Development, CRM Management, Web Development, HTML Editing, Google Analytics, Salesforce, Omnichannel Campaigns, Social Media Management, Data Management, Performance Improvement, Collaboration, Creative Content
ASSUMPTION: Caris Life Sciences uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will increase your chances of being considered for the role.
🛠️ Tools & Technologies
- Pardot (MCAE)
- Salesforce CRM
- WordPress
- Google Analytics
- Google Ads
- Google Search Console
- Adobe Creative Cloud (Photoshop, Dreamweaver, Premier, InDesign, Illustrator)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage Caris’ digital presence and execute marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Integrity
- Collaboration
- Excellence
Work Style:
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful digital marketing strategies in the healthcare or life sciences industry?
- Are you comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
- Do you thrive in a data-driven, analytical work environment and enjoy using data to inform decision-making?
ASSUMPTION: Caris Life Sciences values candidates who are innovative, quality-focused, and committed to working collaboratively to achieve excellence in precision medicine.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds to execute digital marketing strategies
- Balancing the need for innovation with the requirement to maintain brand consistency across digital channels
- Keeping up with the latest trends and best practices in digital marketing, particularly in the precision medicine industry
- Ensuring that digital marketing efforts align with overall company objectives and support business growth
ASSUMPTION: These challenges are inherent in a senior leadership role focused on digital marketing and can be overcome by a strong, strategic thinker with excellent communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this position requires a deep understanding of the precision medicine industry and oncology diagnostics
- Caris Life Sciences is a leading precision medicine company, offering a unique opportunity to work at the forefront of the industry
- This role offers significant growth potential, both in terms of professional development and career advancement within the organization
ASSUMPTION: This role is unique in its focus on precision medicine and offers a rare opportunity to work at the intersection of technology, biotechnology, and marketing.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new precision medicine offering
- Managing a team to create and launch a series of engaging, educational content pieces targeted at diverse stakeholder audiences
- Optimizing Caris’ website and digital channels to improve user experience and drive conversions
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of this role, requiring a well-rounded digital marketing professional with strong leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Caris’ digital presence and the strategic vision for its future?
- How does this role fit into the overall marketing strategy for Caris Life Sciences?
- What are the key priorities for this role in the first 90 days?
- How does Caris support the professional development and growth of its employees?
- What is the company culture like at Caris Life Sciences, and how does this role contribute to maintaining a positive work environment?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company’s strategic vision, marketing priorities, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic thinking, leadership, and content creation skills, as well as your relevant industry experience
- Prepare for behavioral interview questions that focus on your ability to develop and execute digital marketing strategies
- Research Caris Life Sciences and the precision medicine industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
