📌 Core Information
🔹 Job Title: Director, Consumer Inflammation Marketing
🔹 Company: Kyowa Kirin North America
🔹 Location: Princeton, New Jersey
🔹 Job Type: Hybrid
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days/week in Princeton Home Office)
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional teams to advance inflammation products through US commercial launch
- Developing and implementing patient-centric product strategies and promotional plans
- Collaborating with alliance partners and external agencies to achieve sales objectives
- Managing key promotional programs and ensuring compliance with PRC processes
- Liaising with sales management and omnichannel marketing strategy development
ASSUMPTION: This role requires a high level of collaboration, communication, and project management skills to successfully lead cross-functional teams and manage external partners.
📋 Key Responsibilities
✅ Leads the collaborative planning, alignment, approval, and execution of patient/consumer marketing strategies and tactics
✅ Works to create the US commercial plan for the pipeline of inflammation products with cross-functional and alliance partners
✅ Drives alignment with strategic objectives and brand communications across the organization
✅ Ensures key promotional programs are managed effectively, achieving KPIs on time and on budget
✅ Facilitates a smooth-running and compliant PRC process in concert with the PRC Team Members and partner agencies
✅ Liaises with Sales Management and omnichannel marketing strategy development, training, and HCP targeting
✅ Utilizes Field Advisory Teams to collect input on tactics, performance, opportunities, and challenges, as well as test materials
✅ Ensures smooth and effective execution of all patient-facing programs and materials, optimizing impact and efficiently driving positive user experience
✅ Partners with business analytics team on market research projects to gain actionable insights and measure performance
✅ Adheres to all company policies and legal, compliance, and regulatory guidelines
ASSUMPTION: This role involves a high degree of responsibility and requires strong leadership, project management, and communication skills to effectively manage cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor’s degree, MBA preferred
Experience: Minimum 6 years of Consumer/DTC pharmaceutical marketing in inflammatory disease (Dermatology or Allergy) in both traditional DTC and digital marketing tactics; multiple DTC brand experience a plus
Required Skills:
- Proven leadership, project management, and presentation skills
- Experience in dermatology and/or allergy preferred
- Recent launch experience a plus
- Sales, sales management, market research, patient advocacy, or CPG experience a plus
Preferred Skills:
- Proficient in MS Office Suite
ASSUMPTION: Given the collaborative nature of this role, strong interpersonal and communication skills are essential for success.
💰 Compensation & Benefits
Salary Range: $185,600 to $242,600 per year
Benefits:
- 401K with company matching
- Discretionary Profit Sharing
- Annual Bonus Program
- Generous PTO and Holiday Schedule
- Healthcare Benefits
- HSA & FSA Programs
- Well-Being and Work/Life Programs
- Long-Term Incentives
- Life & Disability Insurance
- Concierge Service
- Pet Insurance
- Tuition Assistance
- Employee Referral Awards
Working Hours: Normal office environment with prolonged sitting and extensive computer work; may require work outside of normal business hours due to West Coast-based alliance partner and internationally based global team
Travel Requirements: Up to 40% domestic and international travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary offered may vary based on several factors, including relevant experience, skill set, qualifications, education, job-based knowledge, location, and other business and organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Kyowa Kirin North America is a specialty pharmaceutical company dedicated to making a profound impact on patient lives through innovative medicines.
Company Size: Kyowa Kirin North America has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Kyowa Kirin North America is a subsidiary of Kyowa Kirin Co., Ltd., which was founded in 1949 in Japan.
Company Description:
- Kyowa Kirin North America applies state-of-the-art biotechnologies to discover and deliver novel medicines in various disease areas, including bone and mineral, intractable hematologic, hematology oncology, and rare disease.
- The company works in collaboration with alliance partners to advance its pipeline of innovative therapies.
- Kyowa Kirin North America prioritizes innovation, diversity, integrity, and "wa" (harmony) in its work environment.
Company Specialties:
- Oncology
- Oncology Supportive Care
- Immunotherapy
- Parkinson's Disease
- Central Nervous System
- Neurology
- Hematology
- biotechnology
- antibodies
- drug discovery
- clinical development
- Rare Disease
- Pharmaceuticals
- Specialty Pharmaceuticals
- Patients
- Medicine
- Movement Disorders
- Specialty Care
- and gene therapy
Company Website: https://kkna.kyowakirin.com/
ASSUMPTION: Kyowa Kirin North America's focus on innovation and collaboration creates an environment where employees can make a significant impact on the company's growth and success.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to drive strategic initiatives.
Reporting Structure: The Director, Consumer Inflammation Marketing will report directly to the Senior Director, US Marketing.
Work Arrangement: This is a hybrid role, requiring a minimum of 2 days/week in the Princeton Home Office, with the remaining days worked remotely.
Growth Opportunities:
- Potential to advance to a senior leadership role within the marketing organization
- Opportunities to work on multiple brands and indications, gaining diverse experience in the inflammation therapeutic area
- Chance to collaborate with alliance partners and external agencies, expanding professional network
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, sales, and alliance management, providing a well-rounded experience in the pharmaceutical industry.
🌍 Location & Work Environment
Office Type: Kyowa Kirin North America's Princeton office is a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 510 Carnegie Center Dr, Suite 600, Princeton, New Jersey 08540, US
Geographic Context:
- Princeton, New Jersey, is a suburban area located approximately 45 miles southwest of New York City
- The region offers a mix of urban and rural environments, with easy access to cultural attractions, outdoor recreation, and entertainment options
- The cost of living in Princeton is generally higher than the national average
Work Schedule: Normal office hours are Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment based on personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth behavioral interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Leadership and management skills
- Strategic thinking and problem-solving abilities
- Collaboration and communication skills
- Industry-specific knowledge and experience in inflammation marketing
- Adaptability and flexibility in a dynamic, fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and promotional plan for a hypothetical inflammation product
- Demonstrate your understanding of the US pharmaceutical market and competitive landscape
- Showcase your ability to work effectively in a matrix organization and with alliance partners
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team you'll be working with
ATS Keywords: Consumer Marketing, DTC Marketing, Pharmaceutical Marketing, Inflammation Marketing, Alliance Management, Cross-Functional Teams, Strategic Planning, Project Management, Leadership, Collaboration, Communication, Problem Solving, Market Research, Digital Marketing, Sales Management, Patient Advocacy, Analytical Skills, Attention to Detail, Interpersonal Skills, Scientific Acumen, Innovative Thinking
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and collaboration skills, as well as their industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The tools and technologies required for this role will vary depending on the specific needs of the projects and the preferences of the team and alliance partners.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Diversity
- Integrity
- Wa (Harmony)
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a dynamic, fast-paced environment
- Strategic and forward-thinking
- Results-driven and accountable
Self-Assessment Questions:
- How do you approach working with alliance partners to achieve shared goals?
- Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced setting?
ASSUMPTION: Kyowa Kirin North America values candidates who are strong communicators, adaptable, and able to thrive in a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and external partners in a matrix organization
- Balancing the needs of alliance partners with those of the internal team
- Adapting to changes in project scope, timelines, or priorities
- Ensuring compliance with regulatory and legal requirements in a complex and evolving landscape
- Working with a hybrid team and managing remote employees
ASSUMPTION: The successful candidate will be able to navigate these challenges with strong leadership, communication, and project management skills, as well as a strategic and adaptable mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer marketing for inflammation products within a specialty pharmaceutical company
- Compared to traditional pharmaceutical marketing roles, this position requires a deeper understanding of consumer behavior and digital marketing tactics
- In contrast to other alliance management roles, this position involves a high degree of collaboration and strategic planning in the marketing function
- Career progression in this role may lead to senior marketing leadership positions within the company or other pharmaceutical organizations
ASSUMPTION: The unique combination of marketing, alliance management, and consumer behavior expertise required for this role makes it a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive marketing strategy and promotional plan for a new inflammation product launch, including patient-centric messaging, digital tactics, and HCP targeting
- Conducting market research to understand patient needs, preferences, and behaviors in the inflammation therapeutic area
- Managing a cross-functional team to execute a successful patient education campaign, optimizing impact and driving positive user experience
- Collaborating with alliance partners to develop and implement a global marketing strategy for an inflammation product, ensuring alignment with local market needs and regulatory requirements
ASSUMPTION: The projects undertaken in this role will be diverse and challenging, offering opportunities for professional growth and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach collaboration and communication with alliance partners?
- What are the most significant challenges facing the inflammation marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and the inflammation therapeutic area to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
