📌 Core Information
🔹 Job Title: Director, Consumer Marketing
🔹 Company: Edmentum
🔹 Location: United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving strategic development and execution of consumer marketing initiatives to expand eCommerce business
- Building and leading a high-performing consumer marketing team
- Overseeing full-funnel marketing campaigns to enhance customer acquisition and engagement
- Collaborating cross-functionally to ensure cohesive strategy execution and integrated marketing solutions
- Managing and optimizing eCommerce budget to achieve key performance indicators (KPIs)
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of eCommerce and digital marketing channels.
📋 Key Responsibilities
✅ Build out and lead the Consumer Marketing function, standing up a high-performing team to drive the eCommerce growth strategy
✅ Develop and lead the execution of a comprehensive e-commerce marketing strategy to drive growth and achieve targeted purchase increases
✅ Oversee the creation and implementation of full-funnel marketing campaigns to enhance customer acquisition at both national and segmented levels, ensuring alignment with the broader eCommerce strategy
✅ Foster a culture of innovation and continuous improvement through rigorous testing to enhance engagement and conversion rates across all eCommerce channels
✅ Monitor and analyze campaign performance, preparing detailed reports and providing strategic insights and recommendations for optimization
✅ Utilize data-driven insights to analyze customer behavior and engagement, optimizing the eCommerce site and informing the web roadmap
✅ Lead the development and management of the marketing automation platform, driving strategic campaign planning and execution to nurture leads and encourage repeat purchases for full-time and part-time purchasers
✅ Serve as the primary strategic partner to marketing agencies, ensuring alignment on annual goals while overseeing the strategic direction, execution, and optimization of paid media campaigns to maximize ROI and impact
✅ Foster strong partnerships across the marketing organization, collaborating closely with cross-functional teams to ensure cohesive strategy execution, align on key initiatives, and drive integrated marketing solutions that support overall business objectives
✅ Partner with SVP to manage and optimize the eCommerce budget, ensuring a strong ROI and achieving key performance indicators (KPIs)
✅ Stay abreast of the latest trends and technologies in eCommerce and marketing, ensuring the organization remains at the forefront of industry advancements
✅ Provide mentorship and development opportunities for team, fostering a culture of innovation, collaboration, and excellence
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive eCommerce growth and success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, or a similar discipline
Experience: 10+ years of experience in eCommerce and digital marketing
Required Skills:
- Proven expertise in eCommerce and digital marketing strategies
- Strong understanding of SEO, PPC, email marketing, and relevant eCommerce digital channels
- Deep understanding of eCommerce KPIs
- Excellent leadership, team-building, and mentoring skills
- Strong analytical and data-driven decision-making abilities
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with eCommerce budget management and optimization
- Knowledge of the education technology industry
ASSUMPTION: Candidates with a strong background in eCommerce and digital marketing, along with proven leadership and strategic planning skills, are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 USD per year
Benefits:
- Medical, dental, and vision insurance with various plan options
- 401(k) retirement plan with company matching
- Flexible Time Away Program, including paid holidays, floating holidays, wellness day, and winter office closure
- Resources to promote wellness and support both professional and personal well-being
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided reflects market research, the responsibilities of the role, and alignment with Edmentum’s compensation principles. Actual compensation will be determined based on multiple factors, including relevant experience and skill sets.
📌 Applicant Insights
🔍 Company Context
Industry: Edmentum operates in the Education Technology (EdTech) industry, providing comprehensive, research-backed learning acceleration solutions for students, teachers, and families.
Company Size: Edmentum is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Edmentum was founded in 1999 and has since grown to become a leading provider of online learning solutions.
Company Description:
- Edmentum believes that every student deserves the opportunity to thrive, whether they seek to catch up, stay on track, or simply chart their own path.
- The company offers a comprehensive suite of education technology solutions, including curriculum and assessments, blended and personalized learning, and online learning.
- Edmentum empowers educators with supported and supported learning acceleration solutions to change the direction of students’ lives.
Company Specialties:
- Education technology solutions
- Curriculum and assessments provider
- Blended and personalized learning
- Online learning
Company Website: www.edmentum.com
ASSUMPTION: Edmentum’s mission and values focus on providing high-quality, accessible education solutions that support students, educators, and families.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the SVP of Marketing and overseeing a team of marketing professionals.
Reporting Structure: The Director, Consumer Marketing will report directly to the SVP of Marketing and oversee a team of marketing professionals responsible for consumer marketing initiatives.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- Potential to grow into a VP or senior leadership role within the marketing organization
- Opportunities to expand the consumer marketing team and take on additional responsibilities
- Possibility to transition into other functional areas within the marketing organization or the broader business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the eCommerce business grows.
🌍 Location & Work Environment
Office Type: Remote solely, with no physical office location required
Office Location(s): N/A (remote work arrangement)
Geographic Context:
- The United States offers a large and diverse market for Edmentum’s eCommerce business
- Remote work allows for flexibility and the ability to work from anywhere within the United States
- Edmentum’s headquarters are located in Bloomington, Minnesota
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, allowing candidates to work from their preferred location within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Edmentum’s careers website
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and other team members
- Final interviews with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team-building abilities
- Analytical and data-driven decision-making skills
- Strong communication and collaboration skills
- Industry knowledge and understanding of eCommerce and digital marketing trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of eCommerce and digital marketing strategies, as well as your ability to lead and collaborate with a team
- Showcase your analytical and data-driven approach to decision-making and problem-solving
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and team-building skills
ATS Keywords: eCommerce, digital marketing, consumer marketing, strategic planning, team leadership, budget management, KPI optimization, marketing automation, SEO, PPC, email marketing
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership, and team-building skills, as well as their understanding of eCommerce and digital marketing trends.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- SEO and PPC tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Director, Consumer Marketing will be expected to have experience with relevant marketing automation, eCommerce, SEO, PPC, and email marketing tools, as well as data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Put students first
- Act with integrity
- Collaborate and innovate
- Embrace diversity and inclusion
- Pursue excellence
Work Style:
- Dynamic and collaborative team environment
- Focus on continuous learning and improvement
- Data-driven decision-making and problem-solving
- Strong emphasis on work-life balance and employee well-being
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with Edmentum’s core values, particularly ‘Put students first’ and ‘Act with integrity’?
- How do you approach collaboration and innovation in a dynamic team environment?
- How do you balance data-driven decision-making with a focus on continuous learning and improvement?
- How do you prioritize work-life balance and employee well-being in your leadership style?
- How do you support the professional growth and development of your team members?
ASSUMPTION: Candidates should assess their fit with Edmentum’s company values and work style, ensuring they align with the organization’s mission and culture.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration in a virtual environment
- Balancing strategic planning and execution with day-to-day team management
- Adapting to the evolving eCommerce landscape and emerging marketing trends
- Optimizing eCommerce KPIs and achieving targeted purchase increases
- Managing budget constraints and ensuring a strong ROI for eCommerce initiatives
ASSUMPTION: The Director, Consumer Marketing will face various challenges, including managing a remote team, balancing strategic planning and execution, and adapting to the evolving eCommerce landscape.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on consumer marketing and driving eCommerce growth through targeted marketing campaigns
- Industry-specific context: Edmentum operates in the EdTech industry, targeting parents and students directly with its eCommerce offerings
- Career path comparison: This role offers growth potential into senior leadership positions within the marketing organization or the broader business
ASSUMPTION: This role is unique in its focus on consumer marketing and driving eCommerce growth within the EdTech industry, offering significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive e-commerce marketing strategy to drive growth and achieve targeted purchase increases for Edmentum’s Apex Learning Virtual School
- Creating and implementing full-funnel marketing campaigns to enhance customer acquisition and engagement, targeting both national and segmented levels
- Optimizing the eCommerce site and web roadmap based on data-driven insights and customer behavior analysis
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Director, Consumer Marketing role, focusing on driving eCommerce growth and optimizing customer acquisition and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Edmentum’s eCommerce business and the key priorities for this role?
- How does the Director, Consumer Marketing role collaborate with other marketing teams and functional areas within the organization?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Edmentum support the professional growth and development of its employees, particularly in marketing roles?
- What are the biggest challenges facing the eCommerce business, and how can this role address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the organization, and the key priorities for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Edmentum’s careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and team-building skills
- Research Edmentum’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
