📌 Core Information
🔹 Job Title: Director, Consumer Marketing, ADHD
🔹 Company: Otsuka Pharmaceutical Co., Ltd.
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading consumer marketing efforts for two CNS brands
- Managing all consumer initiatives and a substantial DTC program
- Developing consumer strategies and creative assets
- Collaborating with cross-functional teams and creative agencies
- Ensuring compliance with state, federal, industry, and corporate standards
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams.
📋 Key Responsibilities
✅ Lead the development and execution of consumer marketing strategies for two CNS brands
✅ Manage a substantial DTC program, including creative development, media planning, and patient education
✅ Collaborate with cross-functional teams, including market research, HCP marketing, digital marketing, payer marketing, sales, and review committees
✅ Manage the PRC process for submissions of material in concert with creative agencies
✅ Engage with alliance partners to achieve outcomes or drive decisions that are in the best interest of the brand
✅ Ensure all marketing activities under direction meet all state, federal, industry, and corporate compliance standards
✅ Manage budgets and P&L, with a focus on financial return on investment models
✅ Manage, coach, and develop other marketers
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) required
Experience: 5+ years of pharmaceutical marketing experience, with 2+ years dedicated to consumer marketing, including management of a broadcast DTC program
Required Skills:
- Proven experience in consumer marketing and DTC program management
- Strong budget management skills
- Ability to collaborate effectively with cross-functional teams and creative agencies
- Knowledge of compliance standards and regulations
- Experience managing and developing other marketers
Preferred Skills:
- Experience/knowledge of digital marketing across search, display, social media
- MBA/Marketing degree
ASSUMPTION: Candidates with experience in alliance/partnership/co-promote arrangements and knowledge of the ADHD therapeutic area may be preferred.
💰 Compensation & Benefits
Salary Range: $170,818 - $245,550, plus incentive opportunity
Benefits:
- Comprehensive medical, dental, vision, and prescription drug coverage
- Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance
- Tuition reimbursement and student loan assistance
- Generous 401(k) match
- Flexible time off, paid holidays, and paid leave programs
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Otsuka is a global healthcare company with a strong focus on neuroscience. It operates through two main subsidiaries in the U.S.: Otsuka America Pharmaceutical, Inc. (OAPI) and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC).
Company Size: Otsuka has 1,001-5,000 employees globally, with a significant presence in the U.S.
Founded: Otsuka was founded in 1964 in Japan and has since expanded its operations worldwide.
Company Description:
- Otsuka is committed to creating new products for better health worldwide
- The company focuses on innovative healthcare products, including those for the treatment of neurological and psychiatric disorders
- Otsuka is known for its patient-centric approach and commitment to improving the lives of patients and their families
Company Specialties:
Company Website: http://www.otsuka-us.com
ASSUMPTION: Otsuka's focus on neuroscience and patient-centric approach makes it an attractive employer for professionals interested in making a significant impact in the lives of patients.
📊 Role Analysis
Career Level: This role is at the director level, reporting to the Senior Director, CNS Marketing. It offers significant opportunities for growth and leadership within the consumer marketing function.
Reporting Structure: The Director will have two direct reports: an Associate Director and a Senior Product Manager, with the potential to add more headcount to support future launch initiatives.
Work Arrangement: This role is remote, with the expectation of occasional travel for meetings and events.
Growth Opportunities:
- Leading the development and launches of DTC campaigns for two additional first-in-class indications on one brand and a follow-on compound for the other brand
- Expanding the team to support future launch initiatives
- Potential career progression to a senior leadership role within the consumer marketing function
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative healthcare company.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Remote (with occasional travel)
Geographic Context:
- The role is remote, allowing for flexibility in work-life balance
- Occasional travel may be required for meetings and events
- The company's headquarters are in Princeton, NJ, with a significant presence in the U.S.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate work-life balance
ASSUMPTION: The remote work arrangement offers flexibility and convenience, with occasional travel required for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management skills
- Collaboration and communication skills
- Knowledge of consumer marketing and DTC program management
- Alignment with Otsuka's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the ADHD therapeutic area and Otsuka's consumer marketing strategies
- Prepare for behavioral interview questions that focus on your leadership, management, and collaboration skills
- Research Otsuka's company culture and values to ensure a strong fit
ATS Keywords: Consumer Marketing, DTC Program Management, Alliance Partner Engagement, Cross-Functional Team Collaboration, Budget Management, Compliance Standards, Strategic Thinking, Problem Solving
ASSUMPTION: Otsuka's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
- Focus on work-life balance and flexibility
Self-Assessment Questions:
- Do you have experience working with alliance partners to achieve outcomes or drive decisions that are in the best interest of the brand?
- Are you comfortable working in a dynamic and fast-paced work environment, with a strong emphasis on teamwork and collaboration?
- Do you have experience managing, coaching, and developing other marketers?
ASSUMPTION: Otsuka's company culture values patient-centricity, innovation, collaboration, and integrity, making it an attractive employer for professionals who share these values.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously
- Balancing the needs of various stakeholders, including alliance partners, cross-functional teams, and regulatory bodies
- Keeping up with the latest trends and developments in consumer marketing and the ADHD therapeutic area
- Occasional travel requirements for meetings and events
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is unique in its focus on consumer marketing for CNS brands, with a specific emphasis on ADHD
- Compared to other consumer marketing roles, this position requires a strong understanding of the ADHD therapeutic area and experience with alliance partner engagement
- Career progression in this role may lead to senior leadership positions within the consumer marketing function, with opportunities to expand the team and support future launch initiatives
ASSUMPTION: This role offers a unique opportunity for professionals interested in consumer marketing, with a specific focus on CNS brands and ADHD.
📝 Sample Projects
- Developing and executing a comprehensive consumer marketing strategy for a new ADHD medication launch
- Managing a DTC campaign for an existing ADHD medication, including creative development, media planning, and patient education
- Collaborating with cross-functional teams to ensure compliance and effectiveness of marketing materials for an ADHD medication
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader consumer marketing strategy for the company?
- What opportunities are there for professional growth and development within the consumer marketing function?
- How does the company support work-life balance and flexibility for its employees?
- What are the key challenges facing the consumer marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, management, and collaboration skills
- Research Otsuka's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
