🔹 Job Title: Director - Consumer Sponsorship Marketing
🔹 Company: Mastercard
🔹 Location: Besiktas, Istanbul Turkey
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across various teams and stakeholders.
✅ Supporting the VP in identifying gaps in sponsorship assets and building a passion-driven sponsorship strategy for the EEMEA region
✅ Working closely with regional division leaders, central teams, and global sponsorship teams to generate new business models and revenue via FI and non-FI partners
✅ Developing and overseeing planning and innovative execution of onsite activation and event delivery of sponsorship events and associated partnerships
✅ Following consumer trends and driving content development to leverage synergies within marketing programs and platforms via sponsorship assets
✅ Collaborating with the Director, Consumer Marketing, for integrated and well-maintained asset monetization via Priceless.com
✅ Supporting the development of new best practices to be deployed within EEMEA
✅ Ensuring all sponsorship properties and partnerships and associated agencies follow internal procedures and compliance and audit requirements
✅ Managing asset monetization, budget, and payment processing for partnership investments
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder engagement, with a strong focus on driving results through sponsorship assets.
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Proven experience in working across cross-functional teams, inclusive of brand, legal, digital, media, communications, and product
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in sponsorship management and cross-functional team collaboration.
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in Marketing)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing. Actual compensation may vary based on factors such as experience, skills, and location.
Industry: Mastercard operates in the financial services industry, focusing on digital payments, commerce, and technology solutions
Company Size: Mastercard has over 10,000 employees globally, providing a large and diverse work environment
Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry
Company Description:
Company Specialties:
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard is a well-established and respected company in the financial services industry, with a strong global presence and a commitment to innovation and growth.
Career Level: This role is at the Director level, reporting directly to the VP, Consumer Marketing and Sponsorships
Reporting Structure: The Director will oversee cross-functional teams and external partners, with no direct reports mentioned in the job description
Work Arrangement: This role is on-site, with flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's sponsorship strategy and drive business results.
Office Type: Mastercard's Istanbul office is a modern, collaborative workspace
Office Location(s): Besiktas, Istanbul Turkey
Geographic Context:
Work Schedule: The work schedule is full-time, with flexibility for remote work as needed
ASSUMPTION: The work environment at Mastercard's Istanbul office is dynamic and collaborative, with a strong focus on innovation and results-driven outcomes.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sponsorship asset management, negotiation, project leadership, financial acumen, team management, creative thinking, collaboration, communication, analytical skills, consumer trends, event delivery, marketing mix, content development, stakeholder management, compliance, budget management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on their ability to drive results through sponsorship assets.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on project management, marketing automation, and sponsorship management.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Mastercard values candidates who are collaborative, results-driven, and committed to continuous learning and development. Successful candidates will be able to demonstrate a strong cultural fit with these values.
ASSUMPTION: This role presents both strategic and tactical challenges, requiring a strong leader who can balance long-term planning with day-to-day execution and adapt to a changing environment.
ASSUMPTION: This role is unique in its focus on sponsorship management and cross-functional team collaboration, presenting a compelling opportunity for the right candidate to drive business growth and innovation in the financial services industry.
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a strong leader who can balance long-term planning with day-to-day execution and adapt to a changing environment.
ASSUMPTION: These key questions will help candidates better understand the role's priorities, challenges, and opportunities for growth and development, as well as the company's commitment to employee support and work-life balance.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.