Director - Content

📌 Core Information

🔹 Job Title: Director - Content

🔹 Company: Mindshare

🔹 Location: India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting innovative content strategies for leading brands
• Collaborating with clients to co-create inspiring pitches
• Supervising campaign execution and ensuring excellence in delivery
• Exploring experimental content formats and unique partnerships

ASSUMPTION: This role requires a balance of creative ideation and strategic planning, with a focus on delivering innovative content marketing solutions.

📋 Key Responsibilities

✅ Crafting breakthrough content ideas and devising captivating stories

✅ Sourcing unique partnerships and exploring experimental content formats

✅ Collaborating closely with clients to co-create pitches that inspire

✅ Supervising the execution and fine-tuning of campaigns, ensuring excellence in delivery

ASSUMPTION: The role involves a mix of creative, strategic, and operational tasks, requiring strong leadership and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in content marketing, creative strategy, or a related role within an advertising agency or media network

Required Skills:

• Creative strategy and content expertise
• Cultural insights and understanding of pop culture trends
• Proven experience in creating multi-media campaigns
• Innovative storytelling and creative flair
• Strong proficiency in presentation tools (PowerPoint, Canva) and operational knowledge in Excel

Preferred Skills:

• Experience working with leading brands in the consumer packaged goods (CPG) industry
• Knowledge of the Indian market and consumer behavior

ASSUMPTION: Candidates with a strong portfolio showcasing award-winning campaigns and a proven track record in driving business growth through content marketing will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 20-30 lakhs per annum (Estimated, based on industry standards for a Director-level role in India's advertising industry)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and incentives
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is an estimate based on industry standards for a Director-level role in India's advertising industry. Actual compensation may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Mindshare operates within the advertising services industry, focusing on delivering Good Growth for its clients in the age of transformation.

Company Size: Mindshare Australia has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Mindshare was founded in 1997 and has since grown into a global media agency network.

Company Description:

• Mindshare is a media agency that delivers Good Growth for its clients in the age of transformation.
• The company focuses on business growth that is enduring, diversified, disruptive, effective, luminous, and sustainable.
• Mindshare offers a range of services, including SEO, affiliates, media planning, media strategy, social media, performance media, analytics, marketing effectiveness, commerce, communications strategy, data & technology transformation, content, influencers, sponsorships, inclusive innovation, programmatic, and media activation.

Company Specialties:

• SEO
• Affiliates
• Media Planning
• Media Strategy
• Social Media
• Performance Media
• Analytics
• Marketing Effectiveness
• Commerce
• Communications Strategy
• Data & Technology Transformation
• Content
• Influencers
• Sponsorships
• Inclusive Innovation
• Programmatic
• Media Activation

Company Website: Mindshare Australia

ASSUMPTION: Mindshare's global presence and extensive service offerings provide candidates with opportunities to work on diverse projects and grow their careers within the organization.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Head of Content+ division within Mindshare Fulcrum, the dedicated media arm for Hindustan Unilever (HUL).

Reporting Structure: The Director of Content will oversee a team of content strategists and creatives, collaborating with various departments, including strategy, planning, and account management.

Work Arrangement: Full-time, on-site role with flexibility for remote work as needed. The position may require occasional travel to client offices or industry events.

Growth Opportunities:

• Potential to lead award-winning campaigns and gain industry recognition
• Opportunities to work with leading brands and drive business growth through innovative content marketing
• Chance to grow within the organization, taking on additional responsibilities or moving into leadership roles

ASSUMPTION: This role offers a unique opportunity for a creative professional to make a significant impact on Mindshare's content marketing offerings and grow their career within the organization.

🌍 Location & Work Environment

Office Type: Mindshare Australia operates from two offices in Sydney and Melbourne, with a hybrid work environment that combines on-site and remote work.

Office Location(s): 65 Berry Street, Level 13, North Sydney, New South Wales 2060, AU and 2 Southbank Blvd, Southbank, Victoria 3006, AU

Geographic Context:

• Sydney and Melbourne are major cities in Australia, offering vibrant cultural scenes, diverse communities, and ample opportunities for professional growth.
• The offices are located in central business districts, providing easy access to public transportation, dining, and entertainment options.
• Australia's multicultural society and dynamic media landscape provide a rich environment for content creators and strategists.

Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM) and flexibility for remote work as needed

ASSUMPTION: The hybrid work environment offers candidates the best of both worlds, allowing for collaboration and team-building in the office while also providing flexibility for remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual presentation of a creative brief or campaign idea
• Final interview with the Head of Content+ division or another senior leader

Key Assessment Areas:

• Creativity and strategic thinking
• Presentation skills and ability to articulate ideas clearly
• Understanding of the Indian market and consumer behavior
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your creative strategy, content expertise, and innovative storytelling skills
• Prepare a portfolio showcasing your award-winning campaigns and examples of your work that demonstrate your unique perspective and ability to capture audience attention
• Research Mindshare's clients and industry trends to demonstrate your understanding of the market and relevant consumer insights

ATS Keywords: Content strategy, creative ideation, campaign development, client collaboration, presentation skills, innovative storytelling, award-winning campaigns, consumer insights, market trends

ASSUMPTION: The interview process will focus on assessing the candidate's creative and strategic abilities, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Presentation tools: PowerPoint, Canva
• Spreadsheet software: Excel
• Project management tools: Asana, Trello, or similar
• Design and creative tools: Adobe Creative Suite, Sketch, Figma, or similar

ASSUMPTION: The required tools and technologies for this role are standard within the advertising industry and should be familiar to candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Good Growth: Business growth that is enduring, diversified, disruptive, effective, luminous, and sustainable
• Inclusive Innovation: Encouraging diverse perspectives and fostering an inclusive work environment
• Collaboration: Working together to deliver exceptional results for clients and the organization

Work Style:

• Creative and strategic thinking
• Strong communication and presentation skills
• Collaborative and team-oriented approach
• Adaptability and willingness to learn and grow

Self-Assessment Questions:

• How do you incorporate diverse perspectives into your creative process?
• Can you provide an example of a time when you successfully collaborated with a client to co-create a pitch that inspired them?
• How do you stay up-to-date with industry trends and consumer behavior, and how do you incorporate these insights into your work?

ASSUMPTION: Mindshare values candidates who align with their commitment to Good Growth, inclusive innovation, and collaboration, and who can bring their unique perspectives to the organization.

⚠️ Potential Challenges

• Managing client expectations and delivering innovative solutions within tight deadlines
• Balancing creative ideation with strategic planning and campaign execution
• Adapting to a hybrid work environment and maintaining strong team collaboration
• Staying up-to-date with industry trends and consumer behavior in a rapidly evolving market

ASSUMPTION: The role presents unique challenges that require strong leadership, project management, and creative problem-solving skills.

📈 Similar Roles Comparison

• Compared to other Director-level roles in content marketing, this position offers a unique opportunity to work with leading brands in the CPG industry and drive business growth through innovative content strategies
• Mindshare's global presence and extensive service offerings provide candidates with opportunities to work on diverse projects and grow their careers within the organization
• This role may offer more creative autonomy and the chance to lead award-winning campaigns compared to similar roles in larger, more bureaucratic organizations

ASSUMPTION: Candidates should consider the unique opportunities and challenges presented by this role compared to similar positions in the industry.

📝 Sample Projects

• Developing a multi-platform content strategy for a leading CPG brand, incorporating social media, influencer marketing, and experiential events
• Creating a viral video campaign for a new product launch, leveraging user-generated content and targeted advertising
• Conducting a content audit and competitive analysis for a client, identifying gaps and opportunities for content optimization and differentiation

ASSUMPTION: The role may involve a mix of strategic planning, creative ideation, and campaign execution, with a focus on delivering innovative and effective content marketing solutions.

❓ Key Questions to Ask During Interview

• How does Mindshare support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the Content+ division?
• How does Mindshare approach collaboration with clients, and what are the expectations for this role in that regard?
• What are the most challenging aspects of this role, and how has the current incumbent approached them?
• How does Mindshare measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the organization's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mindshare job portal
• Tailor your resume and cover letter to highlight your creative strategy, content expertise, and innovative storytelling skills
• Prepare a portfolio showcasing your award-winning campaigns and examples of your work that demonstrate your unique perspective and ability to capture audience attention
• Research Mindshare's clients and industry trends to demonstrate your understanding of the market and relevant consumer insights
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.