📌 Core Information
🔹 Job Title: Director, Content
🔹 Company: Tinuiti
🔹 Location: Remote - CA, USA
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Transforming Tinuiti's content program into a unified, revenue-driving function focused on enterprise pipeline growth
- Developing and implementing content strategies across all formats, modernizing for industry-wide changes
- Managing a small team and driving consistent collaboration between content, research, social media, and campaign teams
- Establishing standardized processes, quality guidelines, and cross-team collaboration frameworks
- Analyzing past content performance, industry trends, and competitor activities to recommend strategic adjustments and experiments
ASSUMPTION: This role requires a strategic vision and hands-on execution to evolve Tinuiti's content impact from primarily supportive to strategic and essential.
📋 Key Responsibilities
✅ Own and evolve Tinuiti's content strategy across all formats, modernizing for industry-wide changes
✅ Manage a small team of direct reports and drive consistent collaboration between content, research, social media, and campaign teams
✅ Develop clear frameworks for evaluating and prioritizing content opportunities to guide team-wide focus and improve content impact
✅ Design and implement standardized content workflows, including project management tools, automation, and generative AI where applicable
✅ Establish and communicate content request SLAs, expectations, and boundaries across the broader organization and even external stakeholders
✅ Partner with the research team to integrate insights into marketing-level content strategy and provide a feedback loop to the VP of Research
✅ Work with demand gen and comms teams to optimize content distribution across various channels they operate
✅ Collaborate with the campaign team to develop content plans that align with strategic initiatives and support overall campaign goals
✅ Support the sales team by creating high-value content for enterprise prospects
✅ Define and track content KPIs that ladder up to revenue goals, focusing the team on a content North Star and identifying leading and lagging indicators of progress
✅ Consult on better content dashboards and attribution models, team-wide, alongside marketing leadership team, focusing on content's business impact
✅ Analyze past content performance, industry trends, and competitor activities to recommend strategic adjustments and experiments
✅ Develop an experimental framework for Tinuiti content tests, so the entire team can benefit and optimize their own efforts
ASSUMPTION: This role requires a strong creative sensibility, decisive point of view on what makes content great, and the ability to articulate and share that thinking to upskill the broader team. As AI continues to evolve, a high taste level, clear POV, and the ability to adapt will be key to thriving in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 6-10+ years of B2B content strategy experience with a proven track record of measurable results
Required Skills:
- Holistic and revenue-driven approach to content marketing
- Agile and adaptable, with the ability to think strategically, solve problems independently, and learn quickly in uncharted waters
- Strong collaboration skills and the ability to play well with others, allowing everyone to contribute according to their strengths
- Proven ability to manage and lead a team, driving consistent collaboration and change management
- Strong analytical skills and the ability to define and track content KPIs that ladder up to revenue goals
- Familiarity with content management systems, project management tools, and AI-driven content creation tools
Preferred Skills:
- Experience with AI and automation in content processes
- Familiarity with the advertising services industry and its trends
- Proven ability to work remotely and manage a remote team
ASSUMPTION: Candidates should have a strong curiosity for learning and growth throughout their career and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $140,000 - $166,000 per year plus a performance bonus of up to 10%
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on market data and interviews. Tinuiti will provide more information on benefits and equity upon request.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. It specializes in Commerce, Search, Social, TV & Audio, and more.
Company Size: Tinuiti has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the advertising services industry.
Company Description:
- Tinuiti is built for marketers who demand growth and accountability, uniting media and measurement under one roof to eliminate waste and scale what works.
- Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste and how to capitalize on it.
- Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's large size and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Director of Content will manage a small team of direct reports and collaborate with various teams across the organization, including content, research, social media, campaign, demand gen, and comms teams.
Work Arrangement: This role is remote solely, with no requirement to work on-site or in a hybrid arrangement.
Growth Opportunities:
- As Tinuiti continues to grow and expand its services, there may be opportunities for the Director of Content to take on additional responsibilities or advance to a more senior role within the organization.
- The Director of Content will have the opportunity to shape the future of Tinuiti's content program and make a significant impact on the company's overall success.
- Tinuiti's large size and diverse range of services provide ample opportunities for career growth and development within the organization.
ASSUMPTION: The Director of Content will have the opportunity to grow and develop both personally and professionally in this role, with ample opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required for this role.
Office Location(s): Not applicable, as this role is remote solely.
Geographic Context:
- The United States, specifically California, has a large and established advertising services industry, providing ample opportunities for collaboration and networking.
- Tinuiti's remote work policy allows for flexibility and work-life balance, with no commute required.
- The time zone for this role is America/New_York, which may require some flexibility in working hours to accommodate team members in different time zones.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and potential adjustments for team members in different time zones.
ASSUMPTION: The remote work environment provides flexibility and work-life balance, with no commute required and the ability to work from anywhere with an internet connection.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the talent acquisition team
- In-depth interview with the hiring manager and other team members to assess cultural fit and technical skills
- Final interview with the Chief Marketing Officer or a similar executive to discuss the role and Tinuiti's vision for the future
Key Assessment Areas:
- Strategic vision and ability to develop and implement content strategies that drive revenue growth
- Leadership and management skills, with the ability to manage a small team and drive consistent collaboration
- Strong analytical skills and ability to define and track content KPIs that ladder up to revenue goals
- Cultural fit and ability to thrive in a fast-paced, dynamic environment
- Expertise in content creation, optimization, and distribution across various channels
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, specifically addressing the required qualifications and preferred skills listed in the job description.
- Be prepared to discuss your approach to content strategy, team leadership, and performance analytics in your interview.
- Research Tinuiti's company culture and values to demonstrate your fit for the organization and alignment with its mission.
- Prepare examples of your past content projects and their outcomes to showcase your skills and accomplishments in the interview.
ATS Keywords: Content Strategy, Team Leadership, Process Development, Cross-Team Collaboration, Performance Analytics, B2B Marketing, Content Creation, Project Management, AI and Automation, Content Optimization, Research Integration, Content Distribution, Content KPIs, Change Management, Problem Solving, Strategic Thinking
ASSUMPTION: Tinuiti's application process is designed to assess candidates' skills and cultural fit for the role and the organization. Applicants should be prepared to demonstrate their qualifications and alignment with Tinuiti's mission and values throughout the interview process.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful, or similar)
- Project management tools (e.g., Wrike, Asana, or similar)
- AI-driven content creation tools (e.g., Copy.ai, Frase.io, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The Director of Content will be expected to have experience with and proficiency in using various content management, project management, AI-driven content creation, analytics, and collaboration tools to effectively perform their job responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Love Growth. Hate Waste.
- Unleash Greatness.
- Never Stop Learning.
- Ignite Your Passion.
- Thankful Living.
- Inspire Innovation & Change.
Work Style:
- Tinuiti values a fast-paced, dynamic work environment with a focus on growth and accountability.
- The company encourages continuous learning and adaptation to industry-wide changes and trends.
- Tinuiti's culture is collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration.
Self-Assessment Questions:
- How do you align with Tinuiti's core values, specifically "Love Growth. Hate Waste." and "Never Stop Learning."?
- How do you approach working in a fast-paced, dynamic environment, and how do you adapt to industry-wide changes and trends?
- How do you collaborate with and manage teams to drive consistent collaboration and change management?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Tinuiti's core values and work style throughout the interview process, specifically addressing the self-assessment questions provided.
⚠️ Potential Challenges
- The Director of Content role requires a strong strategic vision and the ability to develop and implement content strategies that drive revenue growth, which may present challenges in a dynamic and ever-changing industry.
- Managing a small team and driving consistent collaboration may present challenges in a remote work environment, requiring strong leadership and communication skills.
- Analyzing past content performance, industry trends, and competitor activities to recommend strategic adjustments and experiments may present challenges in identifying and capitalizing on opportunities for growth and optimization.
- The remote work environment may present challenges in maintaining work-life balance and avoiding burnout, requiring strong time management and self-discipline.
ASSUMPTION: The Director of Content role presents unique challenges and opportunities for growth and development, requiring a strong strategic vision, leadership, and analytical skills to succeed in the role.
📈 Similar Roles Comparison
- Compared to other Director of Content roles, this position at Tinuiti requires a stronger focus on revenue growth and enterprise pipeline development, with a more strategic and revenue-driven approach to content marketing.
- The advertising services industry is dynamic and ever-changing, with a strong emphasis on innovation and adaptation to industry-wide trends and changes.
- Career growth opportunities may vary depending on the organization's size and structure, with larger organizations potentially offering more opportunities for advancement and career progression.
ASSUMPTION: Candidates should research and compare similar roles in the industry to ensure a strong understanding of the unique requirements and opportunities presented by the Director of Content role at Tinuiti.
📝 Sample Projects
- Developing and implementing a content strategy that drives revenue growth for an enterprise-level client, with a focus on enterprise pipeline development and optimization
- Managing a team to create and distribute high-value content for enterprise prospects, with a focus on thought leadership and strategic insights
- Analyzing past content performance, industry trends, and competitor activities to recommend strategic adjustments and experiments, with a focus on improving content impact and ROI
ASSUMPTION: Candidates should be prepared to discuss their experience with and approach to similar projects throughout the interview process, specifically addressing the requirements and opportunities presented by the Director of Content role at Tinuiti.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Tinuiti's content program and the vision for its future growth and development?
- How does Tinuiti approach cross-team collaboration and change management, specifically in relation to the Director of Content role?
- What are the key priorities for the Director of Content in the first 90 days, and how will success be measured in this role?
- How does Tinuiti support the professional growth and development of its employees, specifically in relation to the Director of Content role?
- What are the key challenges facing the advertising services industry, and how does Tinuiti approach innovation and adaptation to these challenges?
ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process, specifically addressing the requirements and opportunities presented by the Director of Content role at Tinuiti.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, specifically addressing the required qualifications and preferred skills listed in the job description.
- Prepare examples of your past content projects and their outcomes to showcase your skills and accomplishments in the interview.
- Research Tinuiti's company culture and values to demonstrate your fit for the organization and alignment with its mission.
- Follow up with the hiring manager or a member of the talent acquisition team within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
