Director - Content

📌 Core Information

🔹 Job Title: Director - Content

🔹 Company: Mindshare

🔹 Location: India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting innovative content strategies for leading brands
• Collaborating with clients to co-create inspiring pitches
• Supervising campaign execution and ensuring excellence in delivery
• Exploring experimental content formats and unique partnerships

ASSUMPTION: This role requires a balance of creative ideation and strategic thinking, with a strong focus on delivering innovative content marketing solutions.

📋 Key Responsibilities

✅ Craft breakthrough content ideas and devise captivating stories

✅ Collaborate closely with clients to co-create pitches that inspire

✅ Supervise the execution and fine-tuning of campaigns, ensuring excellence in delivery

✅ Source unique partnerships and explore experimental content formats

ASSUMPTION: The role involves a mix of creative, strategic, and operational tasks, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in content strategy, creative agencies, or a related role

Required Skills:

• Proven experience in creative strategy and content marketing
• Strong proficiency in presentation tools (PowerPoint, Canva) and operational knowledge in Excel
• Excellent communication and interpersonal skills
• Ability to work collaboratively in a team environment

Preferred Skills:

• Experience in the FMCG industry
• Fluency in multiple languages

ASSUMPTION: A background in media or creative agencies is highly valued, with a strong emphasis on creative problem-solving and strategic thinking.

💰 Compensation & Benefits

Salary Range: INR 20-30 lakhs per annum (Estimated based on industry standards for a Director-level role in India's advertising sector)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in India's advertising sector. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mindshare operates in the advertising services industry, focusing on delivering Good Growth for its clients in the age of transformation.

Company Size: Mindshare Australia has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Mindshare was founded in 1997, with a mission to deliver Good Growth for its clients in the age of transformation.

Company Description:

• Mindshare is a media agency that delivers Good Growth for its clients by combining data, technology, and creativity
• The company focuses on delivering enduring, diversified, disruptive, effective, luminous, and sustainable business growth
• Mindshare offers a range of services, including SEO, affiliates, media planning, media strategy, social media, performance media, analytics, and more

Company Specialties:

• SEO
• Affiliates
• Media Planning
• Media Strategy
• Social Media
• Performance Media
• Analytics
• Marketing Effectiveness
• Commerce
• Communications Strategy
• Data & Technology Transformation
• Content
• Influencers
• Sponsorships
• Inclusive Innovation
• Programmatic
• Media Activation
• and Growth

Company Website: https://www.mindshareworld.com/australia

ASSUMPTION: Mindshare's focus on Good Growth and combining data, technology, and creativity sets it apart in the advertising services industry.

📊 Role Analysis

Career Level: This role is at the Director level, requiring significant experience and leadership skills.

Reporting Structure: The Director of Content reports directly to the Managing Director of Mindshare Fulcrum, the dedicated media arm for Hindustan Unilever (HUL).

Work Arrangement: This role is primarily on-site, with some flexibility for remote work.

Growth Opportunities:

• Leading award-winning campaigns at national and international forums
• Expanding the content marketing portfolio for HUL brands
• Gaining experience working with a global media network

ASSUMPTION: This role offers significant growth opportunities, both in terms of creative and strategic development and in expanding the content marketing portfolio for HUL brands.

🌍 Location & Work Environment

Office Type: Mindshare Australia has offices in North Sydney and Southbank, Melbourne.

Office Location(s): 65 Berry Street, Level 13, North Sydney, New South Wales 2060, AU and 2 Southbank Blvd, Southbank, Victoria 3006, AU

Geographic Context:

• Mindshare's offices are located in major metropolitan areas, offering easy access to public transportation and various amenities
• The offices are designed to foster collaboration and creativity, with open-plan workspaces and dedicated meeting areas
• Mindshare Australia operates in the Australian time zone (AEST/AEDT), which may require some flexibility for international collaboration

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: Mindshare's offices provide a collaborative and creative work environment, with opportunities for both on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the hiring manager
• Final interview with the Managing Director of Mindshare Fulcrum

Key Assessment Areas:

• Creative problem-solving skills
• Strategic thinking and planning
• Communication and presentation skills
• Cultural awareness and understanding of the FMCG industry

Application Tips:

• Tailor your resume to highlight relevant experience in content strategy, creative agencies, or related roles
• Prepare examples of your creative work and be ready to discuss your thought process and strategy behind each piece
• Research Mindshare's clients and be prepared to discuss how your content ideas could drive growth for their brands

ATS Keywords: Content strategy, creative agency, FMCG, advertising services, campaign execution, client collaboration, innovative storytelling, presentation skills, Excel

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative problem-solving, strategic thinking, and cultural awareness.

🛠️ Tools & Technologies

• Presentation tools: PowerPoint, Canva
• Spreadsheet software: Excel
• Project management tools: Asana, Trello, or similar
• Content creation and management tools: Adobe Creative Suite, Hootsuite, Buffer, or similar

ASSUMPTION: The required tools and technologies for this role are standard in the advertising and content marketing industries, with a focus on presentation, project management, and content creation.

👔 Cultural Fit Considerations

Company Values:

• Good Growth: Delivering enduring, diversified, disruptive, effective, luminous, and sustainable business growth
• Innovation: Embracing change and driving progress through creativity and technology
• Collaboration: Working together to achieve common goals and create lasting impact

Work Style:

• Creative and strategic thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering impact

Self-Assessment Questions:

• How do you embody Mindshare's value of Good Growth in your approach to content strategy?
• Can you provide an example of a time when you drove innovation through creative problem-solving?
• How do you foster collaboration and teamwork in a dynamic and fast-paced environment?

ASSUMPTION: Mindshare's company values and work style emphasize creativity, collaboration, and a focus on driving Good Growth for clients.

⚠️ Potential Challenges

• Managing client expectations and delivering innovative solutions within tight deadlines
• Balancing creative and strategic responsibilities while ensuring operational excellence
• Adapting to a dynamic and fast-paced work environment, with a focus on continuous learning and improvement
• Collaborating effectively with cross-functional teams, including media planning, media strategy, and analytics

ASSUMPTION: The potential challenges in this role are related to managing client expectations, balancing multiple responsibilities, and adapting to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Content Director or Content Strategy role in other advertising agencies or media networks
• However, the focus on delivering Good Growth for clients and the opportunity to work with leading FMCG brands sets this role apart
• Career progression in this role could lead to senior leadership positions within Mindshare or other media networks

ASSUMPTION: This role offers unique opportunities for growth and development within the advertising services industry, with a focus on delivering innovative content marketing solutions for leading brands.

📝 Sample Projects

• Developing a multi-channel content strategy for a leading FMCG brand, including social media, influencer partnerships, and in-store activations
• Creating a branded content series that tells the story of a brand's commitment to sustainability and social responsibility
• Launching a user-generated content campaign that drives engagement and brand advocacy among target audiences

ASSUMPTION: These sample projects illustrate the range of content marketing strategies and tactics that the Director of Content may be responsible for developing and executing.

❓ Key Questions to Ask During Interview

• How does Mindshare support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within Mindshare Fulcrum?
• How does Mindshare approach collaboration with clients and other stakeholders?
• What are the key priorities for this role in the first 90 days?
• How does Mindshare measure the success of its content marketing campaigns, and what KPIs are most important?

ASSUMPTION: These key questions help applicants better understand the work environment, team dynamics, and performance metrics for the Director of Content role at Mindshare.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience in content strategy, creative agencies, or related roles
• Prepare a cover letter that demonstrates your understanding of Mindshare's mission and your alignment with the company's values
• Prepare examples of your creative work and be ready to discuss your thought process and strategy behind each piece
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.