📌 Core Information
🔹 Job Title: Director, Content and Consumer PR
🔹 Company: Metropolis
🔹 Location: Nashville, Tennessee, United States
🔹 Job Type: Hybrid (On-site 4 days a week)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive national social media strategy
- Creating engaging content and programs to drive brand awareness and member love
- Fostering a vibrant online community and managing online reputation
- Collaborating with internal customer support teams to ensure a seamless customer experience
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and trends. Candidates should have experience leading national social media and PR strategies for large brands.
📋 Key Responsibilities
✅ Develop and implement a comprehensive national social media strategy aligned with marketing goals and brand guidelines, establishing a consistent brand voice and tone across all platforms
✅ Identify and capitalize on emerging social media trends and technologies, and develop and manage a social media calendar to ensure timely and consistent content delivery
✅ Establish events and programs that drive goodwill and positive member-focused press, and lead agency relationships to deliver on objectives as needed
✅ Lead the creation of engaging and relevant content for social media platforms, including text, images, videos, and live streams, and oversee the production of high-quality visual and video content
✅ Manage content distribution and ensure it aligns with the national content calendar to drive engagement and brand consistency
✅ Foster a vibrant online community across all social media platforms, developing strategies to increase follower growth, engagement, and managing online reputation
✅ Track, analyze, and report on key social media metrics to measure campaign effectiveness and ROI, generating insights and dashboards to communicate results to senior leadership
✅ Utilize data and social listening tools to optimize social media strategies and content performance
✅ Collaborate with internal customer support teams to address inquiries and resolve issues on social media, ensuring seamless communication and a positive customer experience
✅ Identify and cultivate relationships with influencers and brand ambassadors, executing and tracking influencer marketing campaigns to increase brand awareness and engagement, while managing budgets for social media campaigns
ASSUMPTION: This role requires strong project management skills, the ability to work independently and as part of a team, and experience with social listening tools and crisis communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in leading national social media and PR strategies for large brands, in-house or at an agency
Required Skills:
- Proven experience in leading national social media and PR strategies for large brands
- Events and consumer-oriented program strategy and execution experience, including measurement of these initiatives
- Strong understanding of social media platforms, trends, and best practices
- Proficiency in analytics tools and reporting, especially for social media
- Ability to work independently and as part of a team
- Experience with social listening tools and crisis communication
- Member-centric industry experience (e.g., DTC, hospitality, consumer products, travel)
- Knowledge of video production, editing, graphic design, and visual content creation
- Established network of contacts in the social media and influencer marketing space
- Experience with paid social media campaigns
Preferred Skills:
- Experience with specific social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Fluency in a second language
ASSUMPTION: Candidates with experience in member-centric industries and a strong understanding of video production and graphic design will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $165,000.00 - $190,000.00 annually
Benefits:
- Healthcare Benefits
- 401(k) Plan
- Short-Term Disability Coverage
- Long-Term Disability Coverage
- Basic Life Insurance
- Stock Option Plan
- Bonus Plans
Working Hours: Full-time (40 hours per week), with an average of 4 days in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing & Communications. The actual base salary offered may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on artificial intelligence and computer vision technology for real-world transactions
Company Size: 10,001+ employees, with a fast-paced and innovative work environment
Founded: 2017, with headquarters in Santa Monica, CA, and offices in Nashville, TN, and New York, NY
Company Description:
- Metropolis is an artificial intelligence company that uses computer vision technology to enable frictionless, checkout-free experiences in the real world
- Today, they are reimagining parking to enable millions of consumers to "drive in and drive out" with ease
- Tomorrow, they envision powering checkout-free experiences anywhere you go, giving people back their most valuable asset, time
Company Specialties:
- Artificial Intelligence
- Computer Vision
- Real-World Transactions
- Parking Technology
Company Website: Metropolis.io
ASSUMPTION: Working at Metropolis offers the opportunity to be part of a cutting-edge, innovative company that is transforming the way people transact in the real world. Candidates should be comfortable in a fast-paced, dynamic environment and eager to embrace new technologies.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the VP of Marketing or a similar executive
Reporting Structure: This role may have supervisory responsibilities, managing a team of social media and PR specialists
Work Arrangement: Hybrid, with an average of 4 days in the office per week
Growth Opportunities:
- Potential to grow into a VP or senior leadership role as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and communications
- Chance to develop skills in emerging technologies and trends in the AI and computer vision space
ASSUMPTION: This role offers significant growth potential for the right candidate, as Metropolis continues to expand and innovate in the real-world transactions space.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Nashville, TN, with additional offices in Santa Monica, CA, and New York, NY
Office Location(s): 144 2nd Avenue, 3rd Floor, Nashville, TN 37201, US
Geographic Context:
- Nashville, TN, is a vibrant, growing city with a thriving music and arts scene, as well as a strong tech industry
- The office is located in the downtown area, offering easy access to public transportation, restaurants, and entertainment
- Metropolis offers a hybrid work arrangement, allowing employees to balance on-site collaboration with remote work
Work Schedule: Full-time (40 hours per week), with an average of 4 days in the office per week
ASSUMPTION: Working in Nashville offers a unique blend of urban energy and southern charm, with a thriving tech industry and a strong focus on work-life balance. The hybrid work arrangement allows employees to enjoy the best of both worlds, with ample opportunities for collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager or a panel of stakeholders to discuss the role's responsibilities and requirements
- Case study or presentation to demonstrate the candidate's strategic thinking and problem-solving skills
- Final interview with the VP of Marketing or another senior leader to discuss the role's fit within the organization's broader strategy
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of social media trends and best practices
- Ability to work independently and as part of a team
- Cultural fit and alignment with Metropolis' values
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role, using specific examples and metrics where possible
- Prepare a portfolio or examples of your work, demonstrating your ability to create engaging content and manage social media campaigns
- Research Metropolis' company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Social Media Strategy, Content Creation, Public Relations, Event Management, Analytics, Crisis Communication, Influencer Marketing, Community Engagement, Brand Awareness, Customer Support Collaboration, Video Production, Graphic Design, Social Listening, Trend Analysis, Campaign Management, Budget Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, problem-solving skills, and cultural fit. Candidates should be prepared to demonstrate their experience and skills with specific examples and metrics, and to discuss their alignment with Metropolis' values and company culture.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies required for this role may vary, but candidates should have experience with social media management platforms, analytics tools, and video production and editing software. Familiarity with project management tools and graphic design software is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new technologies and approaches to drive progress
- Collaboration: Working together to achieve common goals and exceed expectations
- Integrity: Acting with honesty and transparency in all aspects of our work
Work Style:
- Fast-paced and dynamic, with a strong focus on results and continuous improvement
- Collaborative and inclusive, with a emphasis on open communication and teamwork
- Data-driven, with a strong emphasis on analytics and performance metrics
Self-Assessment Questions:
- How do your personal values align with Metropolis' core values of innovation, collaboration, and integrity?
- How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage your time and priorities?
- How do you balance the need for data-driven decision-making with a creative and innovative approach to social media and PR strategies?
ASSUMPTION: Working at Metropolis requires a strong cultural fit, with a focus on innovation, collaboration, and integrity. Candidates should be comfortable in a fast-paced, dynamic environment and eager to embrace new technologies and approaches to drive progress. A data-driven mindset and a strong emphasis on analytics and performance metrics are also essential.
⚠️ Potential Challenges
- Managing a national social media strategy for a rapidly growing company, with a constant need to adapt to new trends and technologies
- Balancing the need for consistent brand messaging with the desire to create engaging, authentic content that resonates with diverse audiences
- Collaborating effectively with internal customer support teams to ensure seamless communication and a positive customer experience
- Managing budgets and maximizing ROI for social media campaigns, while balancing the need for creativity and innovation with financial constraints
- Adapting to a hybrid work arrangement, with the need to balance on-site collaboration with remote work
ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a strategic mindset, strong analytical skills, and the ability to adapt to a fast-paced, dynamic environment. Candidates should be comfortable with ambiguity and able to thrive in a constantly evolving landscape.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position requires a strong focus on social media strategy and community engagement, with a unique emphasis on member-centric initiatives
- Compared to agency roles, this position offers the opportunity to work directly with internal stakeholders and have a more significant impact on the company's overall marketing and communications strategy
- In terms of career path, this role offers significant growth potential, with the opportunity to advance to a VP or senior leadership position as the company expands
ASSUMPTION: This role is unique in its focus on member-centric social media and PR strategies, offering candidates the opportunity to make a significant impact on a rapidly growing company. Compared to similar roles in the industry, this position offers a unique blend of strategic thinking, creativity, and data-driven decision-making.
📝 Sample Projects
- Developing and executing a national social media campaign to launch a new product or service, with measurable KPIs and clear objectives
- Creating engaging, on-brand content for social media platforms, including text, images, videos, and live streams, tailored to specific audience segments
- Managing a crisis communication situation, leveraging social media to mitigate negative sentiment and maintain brand reputation
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may be responsible for in this role, highlighting the need for strategic thinking, creativity, and strong project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's broader marketing and communications strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the social media and PR team, and how can this role help address them?
- How does Metropolis support the professional development and growth of its employees, and what opportunities are there for advancement within the company?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does Metropolis measure the success of its social media and PR initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development. Candidates should come prepared with thoughtful, insightful questions that demonstrate their interest in and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role, using specific examples and metrics where possible
- Prepare a portfolio or examples of your work, demonstrating your ability to create engaging content and manage social media campaigns
- Research Metropolis' company culture and values, and be prepared to discuss how your personal values align with theirs during the interview process
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
