📌 Core Information
🔹 Job Title: Director, Content and Consumer PR
🔹 Company: Metropolis
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (4 days in office)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading national social media and content strategy
- Creating consumer-focused PR programs and events
- Managing agency relationships for PR objectives
- Producing engaging content for social media platforms
- Analyzing and reporting on social media metrics
ASSUMPTION: This role requires a strategic thinker with strong execution skills, able to balance creativity with data-driven insights.
📋 Key Responsibilities
✅ Develop and implement a comprehensive national social media strategy aligned with marketing goals and brand guidelines
✅ Identify and capitalize on emerging social media trends and technologies
✅ Establish events and programs that drive goodwill and positive member-focused press
✅ Lead the creation of engaging and relevant content for social media platforms
✅ Manage content distribution and ensure it aligns with the national content calendar
✅ Foster a vibrant online community across all social media platforms
✅ Track, analyze, and report on key social media metrics to measure campaign effectiveness and ROI
✅ Collaborate with internal customer support teams to address inquiries and resolve issues on social media
✅ Identify and cultivate relationships with influencers and brand ambassadors
ASSUMPTION: This role requires strong project management skills to juggle multiple responsibilities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (5-10 years) in leading national social media and PR strategies for large brands, in-house or at an agency
Required Skills:
- Proven experience in social media strategy and execution
- Strong understanding of social media platforms, trends, and best practices
- Proficiency in analytics tools and reporting, especially for social media
- Ability to work independently and as part of a team
- Experience with social listening tools and crisis communication
- Member-centric industry experience (e.g., DTC, hospitality, consumer products, travel)
- Knowledge of video production, editing, graphic design, and visual content creation
- Established network of contacts in the social media and influencer marketing space
- Experience with paid social media campaigns
Preferred Skills:
- Experience with events and consumer-oriented program strategy and execution
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong portfolio demonstrating their creativity and strategic thinking will be highly competitive.
💰 Compensation & Benefits
Salary Range: $165,000 - $190,000 annually (based on experience and location)
Benefits:
- Healthcare benefits
- 401(k) plan
- Short-term and long-term disability coverage
- Basic life insurance
- Stock option plan
- Bonus plans
Working Hours: Full-time (40 hours/week), with an average of 4 days in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on AI and computer vision for real-world transactions
Company Size: 10,001+ employees, offering a large, diverse work environment with ample growth opportunities
Founded: 2017, with a history of rapid growth and innovation in the AI and mobility sectors
Company Description:
- Metropolis uses computer vision technology to enable frictionless, checkout-free experiences in the real world
- Currently reimagining parking to enable millions of consumers to "drive in and drive out"
- Envisions a future where people transact in the real world with speed, ease, and convenience unparalleled even online
Company Specialties:
- Artificial Intelligence
- Computer Vision
- Mobility & Real Estate
- Checkout-Free Experiences
Company Website: Metropolis
ASSUMPTION: Working at Metropolis offers exposure to cutting-edge technology and a dynamic, innovative work environment.
📊 Role Analysis
Career Level: Mid to Senior-level management role, reporting directly to the VP of Marketing or a similar executive
Reporting Structure: This role will likely oversee a team of social media and content specialists, as well as agency partners
Work Arrangement: Hybrid, with an average of 4 days in the office per week
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on diverse projects across various industries and markets
- Chance to develop skills in AI, computer vision, and emerging technologies
ASSUMPTION: This role offers significant growth potential for the right candidate, given Metropolis' rapid expansion and innovative nature.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): 510 Laguardia Place, 4th Floor, New York, NY 10012, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities and attractions
- Close proximity to public transportation, restaurants, and entertainment options
- Competitive job market with numerous opportunities for professional growth and development
Work Schedule: Full-time, with flexible hours to accommodate meetings, events, and content creation deadlines
ASSUMPTION: Working in New York City offers a dynamic, fast-paced environment with ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with the VP of Marketing or another senior executive
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in content creation
- Data-driven decision-making and analytical skills
- Leadership and team management abilities
- Cultural fit and alignment with Metropolis' values
Application Tips:
- Tailor your resume and cover letter to highlight your social media and content strategy experience
- Include specific examples of successful social media campaigns and their results
- Demonstrate your understanding of Metropolis' mission and values in your application materials
- Prepare questions that showcase your curiosity about the role and the company
ATS Keywords: Social Media Strategy, Content Creation, Public Relations, Event Planning, Analytics, Crisis Communication, Influencer Marketing, Community Engagement, Brand Awareness, Customer Support Collaboration, Video Production, Graphic Design, Social Listening, Paid Social Media Campaigns, Trend Analysis
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and data-driven approach to social media and content strategy in their application materials.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Collaboration: Working together to achieve common goals
- Integrity: Acting with honesty and accountability in all aspects of our work
- Customer-centric: Focusing on the needs and preferences of our users
- Diversity, Equity, and Inclusion: Fostering a culture where everyone can thrive
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you embody Metropolis' values in your daily work?
- Describe a time when you had to adapt to a significant change or challenge in a social media or content strategy. How did you approach it, and what was the outcome?
- How do you ensure that your work aligns with the company's mission and goals, even when faced with competing priorities or tight deadlines?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Metropolis' values and a willingness to embrace the company's fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to emerging trends and technologies in the social media landscape
- Balancing creativity with data-driven insights and metrics-driven decision-making
- Collaborating with internal teams and external agency partners to execute complex campaigns
- Navigating the competitive New York City job market and maintaining a strong work-life balance
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on national social media strategy and consumer-focused PR for a cutting-edge AI company
- Similar roles in other industries may have a broader focus on corporate communications or lack the same emphasis on innovation and emerging technologies
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, communications, and cutting-edge technology in a dynamic, innovative environment.
📝 Sample Projects
- Developing and executing a national social media campaign to launch a new product or service
- Creating and managing a content calendar for multiple social media platforms, ensuring brand consistency and engagement
- Planning and executing a consumer-focused event or PR stunt to generate buzz and media coverage
- Analyzing and optimizing social media performance using data-driven insights and analytics tools
ASSUMPTION: These projects demonstrate the strategic, creative, and analytical skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Metropolis?
- What are the biggest challenges facing the social media and content team currently, and how can this role help address them?
- How does Metropolis support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does Metropolis measure the success of its social media and content efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and your commitment to driving meaningful results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media and content strategy experience, including specific examples of successful campaigns and their results
- Prepare for interviews by researching Metropolis' mission, values, and recent projects, and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
