📌 Core Information
🔹 Job Title: Director, Content and Strategy, High School Segment
🔹 Company: Kaplan
🔹 Location: Remote/Nationwide, USA
🔹 Job Type: Full-Time
🔹 Category: Education
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing high-quality educational content for AP, ACT, SAT, and college and career readiness products.
- Collaborating with cross-functional teams to ensure the success of high school product offerings.
- Managing multiple projects simultaneously, ensuring deadlines are met and deliverables align with segment goals.
- Supporting go-to-market initiatives, including launch plans, sales enablement resources, and educator engagement strategies.
ASSUMPTION: This role requires a blend of content development, product marketing, and project management skills. It involves working with various teams and stakeholders to drive the creation, positioning, and execution of high-quality educational content and resources.
📋 Key Responsibilities
✅ Develop and oversee multi-modal, high-quality educational content for AP, ACT, SAT, and college and career readiness products used by high school learners and those who support them.
✅ Edit and enhance the work of authors and subject matter experts to ensure clarity, engagement, and alignment with pedagogical best practices.
✅ Collaborate with instructional designers, educators, and multimedia teams to develop interactive digital learning experiences.
✅ Use market research and feedback to inform content development and improvement.
✅ Partner with sales and marketing teams to develop messaging, collateral, and product positioning that resonates with high school educators and administrators.
✅ Train internal stakeholders, including sales teams, on product features, benefits, and competitive differentiators.
✅ Support go-to-market initiatives, including launch plans, sales enablement resources, and educator engagement strategies.
✅ Manage multiple projects simultaneously, ensuring deadlines are met and deliverables align with segment goals.
✅ Execute clear and timely communication throughout the value change and product lifecycle for alignment and risk mitigation.
✅ Work with cross-functional teams to maintain project workflows and improve efficiency.
✅ Assist in testing product plans and analyzing results to drive continuous improvement.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, some details may have been omitted or combined for clarity and formatting purposes.
🎯 Required Qualifications
Education: Bachelor's degree in Education, Marketing, English, or a related field
Experience: 5+ years of experience in content development, product marketing, or project management within an educational publishing, EdTech, or test prep environment.
Required Skills:
- Proven experience developing print and digital educational content, preferably for high school test preparation or college and career readiness.
- Strong project management skills, with the ability to manage multiple priorities and stakeholders.
- Proven experience and working knowledge of instructional design principles and the ability to use data to inform content decisions.
- Robust experience in education; knowing both systems and schools.
- Excellent writing, editing, and interpersonal communication skills.
Preferred Skills:
- Background in education, curriculum development, or instructional design.
- Experience in B2B EdTech product marketing or sales enablement.
- Knowledge of high school curriculum standards and testing requirements.
ASSUMPTION: The required and preferred qualifications listed above are based on the provided job description. However, some details may have been rephrased or combined for clarity and formatting purposes.
💰 Compensation & Benefits
Salary Range: $64,000 - $202,600 per year (based on the provided salary grade)
Benefits:
- Remote work providing flexible work/life balance
- Comprehensive Retirement Package
- Our Gift of Knowledge Program providing tuition assistance
- Competitive health benefits with new hire eligibility starting day-1 of employment
- Generous Paid Time Off including paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to local communities
- And so much more!
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: The salary range provided is based on the given salary grade. However, the actual compensation for this role may vary depending on several factors, including the candidate's skills, experience, and education.
📌 Applicant Insights
🔍 Company Context
Industry: Kaplan is a global educational services company that provides individuals, universities, and businesses with a diverse array of services, including higher and professional education, test preparation, language training, corporate and leadership training, and student recruitment, online enablement, and other university support services.
Company Size: Kaplan has 10,001+ employees, making it a large organization with significant resources and opportunities for growth and collaboration.
Founded: Kaplan was founded in 1938 in Stanley Kaplan’s Brooklyn, NY home with a mission to help children of immigrants advance their dream of going to college.
Company Description:
- Kaplan is committed to expanding educational access and transforming learning through new technologies.
- The company operates in 28 countries and serves nearly a million students and thousands of corporate and university clients.
- Kaplan is a subsidiary of the Graham Holdings Company.
Company Specialties:
- Education
- Training
- Learning
- and Ed Tech
Company Website: http://www.kaplan.com
ASSUMPTION: Kaplan's extensive experience and global presence make it a well-established and reputable organization in the education industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in content development, product marketing, and project management.
Reporting Structure: The Director, Content and Strategy, High School Segment will report directly to the Vice President, High School Segment and will collaborate with various teams, including sales, technology, operations, and marketing.
Work Arrangement: This is a remote position, allowing for flexible work/life balance and the ability to work from anywhere in the United States.
Growth Opportunities:
- As a senior-level role, there may be opportunities for career advancement within Kaplan's high school segment or other business units.
- The company's global presence and diverse service offerings provide ample opportunities for professional development and growth.
- Kaplan's commitment to innovation and continuous improvement may present opportunities for the incumbent to drive change and make a significant impact on the organization.
ASSUMPTION: The growth opportunities listed above are based on industry standards and best practices for senior-level roles in education and EdTech. However, the actual opportunities available may vary depending on the organization's specific needs and the individual's performance.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location required.
Office Location(s): Not applicable for remote positions.
Geographic Context:
- The United States has a diverse and expansive education system, with varying requirements and standards across different states and regions.
- The high school segment serves a wide range of learners, from traditional public and private schools to charter schools and homeschooling environments.
- The remote work arrangement allows for flexibility in working hours and the ability to balance personal and professional responsibilities.
Work Schedule: Full-time position with a standard workweek of 40 hours, with the flexibility to work remotely and manage one's time effectively.
ASSUMPTION: The work environment and schedule for this role are based on the provided job description. However, some details may have been rephrased or combined for clarity and formatting purposes.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and situational interviews with the hiring manager and other team members
- Final interview with the Vice President, High School Segment
- Background check and reference check
Key Assessment Areas:
- Content development and management skills
- Product marketing and go-to-market strategy experience
- Project management and stakeholder communication skills
- Alignment with Kaplan's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the high school education landscape and Kaplan's offerings.
- Prepare examples of your content development and project management experiences to discuss during the interview.
- Research Kaplan's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.
ATS Keywords: Content Development, Product Marketing, Project Management, Instructional Design, High School Education, AP, ACT, SAT, College and Career Readiness, Stakeholder Management, Data Analysis, Team Collaboration, Engagement Strategies
ASSUMPTION: The interview and application insights listed above are based on industry standards and best practices for senior-level roles in education and EdTech. However, the actual process and assessment areas may vary depending on the organization's specific needs and preferences.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, JIRA)
- Content creation and editing tools (e.g., Microsoft Office Suite, Google Workspace, Adobe Creative Cloud)
- Learning management systems (e.g., Kaplan's proprietary LMS, Blackboard, Canvas)
- Market research and analytics tools (e.g., Google Analytics, SurveyMonkey, Tableau)
ASSUMPTION: The tools and technologies listed above are based on industry standards and best practices for content development, product marketing, and project management roles in education and EdTech. However, the actual tools and technologies used may vary depending on the organization's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Kaplan is committed to continuous improvement and driving change in the education industry.
- Quality: Kaplan strives to provide high-quality educational experiences and resources for its learners.
- Integrity: Kaplan upholds the highest ethical standards and is dedicated to acting with honesty and transparency in all its operations.
Work Style:
- Collaborative: Kaplan values teamwork and encourages cross-functional collaboration to drive success.
- Adaptable: Kaplan is a dynamic and evolving organization that requires employees to be flexible and adaptable to change.
- Results-driven: Kaplan focuses on delivering meaningful outcomes and making a positive impact on the lives of its learners.
Self-Assessment Questions:
- Do you have a proven track record of developing high-quality educational content for high school learners?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative and adaptable work environment?
- Are you passionate about Kaplan's mission and committed to driving innovation and quality in education?
ASSUMPTION: The cultural fit considerations listed above are based on Kaplan's stated values and work style. However, the actual company culture and work environment may vary depending on the specific team and department within the organization.
⚠️ Potential Challenges
- The high school education landscape is constantly evolving, requiring the incumbent to stay up-to-date with the latest trends and best practices.
- Managing multiple projects and stakeholders simultaneously can be challenging and require strong project management and communication skills.
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues and team members.
- The competitive nature of the education industry may require the incumbent to be proactive and innovative in driving success for Kaplan's high school segment.
ASSUMPTION: The potential challenges listed above are based on industry standards and best practices for senior-level roles in education and EdTech. However, the actual challenges faced may vary depending on the organization's specific needs and the individual's performance.
📈 Similar Roles Comparison
- Compared to other senior-level content development roles, this position requires a broader range of skills, including product marketing and project management, to drive the success of Kaplan's high school segment.
- Unlike other educational publishing or EdTech companies, Kaplan has a global presence and extensive resources, providing ample opportunities for growth and collaboration.
- Career paths for this role may include advancement within Kaplan's high school segment or transition to other business units or leadership positions within the organization.
ASSUMPTION: The role comparisons listed above are based on industry standards and best practices for senior-level roles in education and EdTech. However, the actual comparisons may vary depending on the organization's specific needs and the individual's career goals.
📝 Sample Projects
- Developing and launching a new AP course for Kaplan's high school segment, including creating high-quality educational content, collaborating with instructional designers and multimedia teams, and managing project timelines and stakeholder communication.
- Conducting market research and analyzing data to inform content development and improvement strategies for Kaplan's ACT and SAT test prep offerings.
- Partnering with sales and marketing teams to develop go-to-market strategies for Kaplan's college and career readiness resources, including creating messaging, collateral, and product positioning that resonates with high school educators and administrators.
ASSUMPTION: The sample projects listed above are based on the provided job description and industry standards for senior-level content development roles in education and EdTech. However, the actual projects undertaken may vary depending on the organization's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Kaplan's high school segment and the strategic priorities for the next 1-2 years?
- How does this role collaborate with other teams, such as sales, technology, operations, and marketing, to drive success for Kaplan's high school offerings?
- What are the most significant challenges facing Kaplan's high school segment, and how can this role address them?
- How does Kaplan support the professional development and growth of its employees, particularly in senior-level roles?
- What is the company's approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: The key questions to ask during the interview listed above are based on industry standards and best practices for senior-level roles in education and EdTech. However, the actual questions asked may vary depending on the organization's specific needs and the individual's career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content development, product marketing, and project management.
- Prepare examples of your content development and project management experiences to discuss during the interview.
- Research Kaplan's company culture and values to ensure a strong fit and alignment with your personal beliefs and work style.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
