📌 Core Information
🔹 Job Title: Director, Content & Demand Marketing
🔹 Company: Carrot Fertility
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a team responsible for demand generation campaigns, SEO, content strategy, and social media.
- Developing and executing a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition.
- Collaborating cross-functionally with other marketing leaders, sales, and customer success to align digital marketing efforts with business objectives.
- Balancing long-term strategic plans with ad hoc requests to support the day-to-day business needs.
- Bringing a forward-thinking, test-and-learn mindset to continuously improve performance.
ASSUMPTION: This role requires a strategic and results-driven marketing leader with a strong track record of driving measurable business impact in digital marketing.
📋 Key Responsibilities
✅ Lead a team of specialists across SEO, demand generation, content marketing, and social media, providing strategic direction and mentorship.
✅ Develop and execute a comprehensive digital marketing strategy that drives awareness, engagement, and customer acquisition.
✅ Manage the content marketing strategy, ensuring the creation of high-quality, compelling content that educates and converts target audiences.
✅ Manage and author multiple types of content assets for multiple audiences.
✅ Collaborate cross-functionally with other marketing leaders, sales, and customer success to align digital marketing efforts with business objectives.
✅ Align marketing efforts with sales, customer success, and other cross-functional teams to maximize impact.
✅ Balance long-term strategic plans with ad hoc requests to support the day-to-day business needs.
✅ Bring a forward-thinking, test-and-learn mindset, proactively experimenting with new tactics, channels, and messaging to drive growth and continuously improve performance.
✅ Oversee inbound and outbound demand generation programs, ensuring they generate high-quality leads and support revenue goals.
✅ Optimize digital campaigns across paid and organic channels, leveraging data-driven insights to enhance performance.
✅ Support the Content Marketing Manager in writing and producing relevant, dynamic, best-in-class content for Carrot’s website, editorial platforms, events, and other assets.
✅ Mentor the Sr. SEO Manager on initiatives to improve digital authority, drive organic traffic, and enhance discoverability.
✅ Provide strategic oversight and guidance for email marketing and lead nurture programs, ensuring high performance and conversion throughout the funnel.
✅ Lead and support the development of engaging digital experiences by setting direction and enabling executional excellence.
✅ Review performance data and insights regularly to make informed, data-driven optimizations.
✅ Manage budgets, allocate resources effectively, and secure leadership buy-in for innovative digital initiatives.
ASSUMPTION: This role requires a strong understanding of multi-channel digital strategies, analytical skills, and experience in marketing automation, CRM platforms, and performance marketing tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in digital marketing with a strong track record of driving measurable business impact
Required Skills:
- Exceptional written and verbal communication skills
- Experience leading and developing high-performing marketing teams
- Deep understanding of multi-channel digital strategies
- Strong analytical skills with experience in reporting, analysis, and funnel optimization
- Expertise in marketing automation, CRM platforms, and performance marketing tools
- Strong organizational and project management skills and ability to meet deadlines
- Excellent communication and storytelling skills, with the ability to craft compelling messaging and collaborate cross-functionally
- Ability to thrive in a fast-paced, evolving environment with shifting priorities
Preferred Skills:
- Experience in healthcare and/or workplace benefits
- Global audience background
- Hands-on experience with paid media strategy, including PPC, display, and paid social campaigns
- Background in B2B marketing, particularly in SaaS or healthcare industries
- Experience running A/B tests and optimizing digital campaigns for maximum efficiency
ASSUMPTION: Preferred qualifications are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $170,000 per year
Benefits:
- Health and wellness benefits
- Retirement savings plans
- Short- and long-term incentives
- Parental leave
- Family-forming assistance
- Competitive compensation package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in digital marketing. Actual compensation may vary depending on the candidate's confirmed job-related skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Carrot Fertility operates in the healthcare industry, specifically focusing on fertility, family-building, and lifelong hormonal healthcare. The global fertility market is projected to reach $37.5 billion by 2026, growing at a CAGR of 9.5% during the forecast period (2019-2026).
Company Size: Carrot Fertility has 201-500 employees, which is considered a mid-sized company. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: Carrot Fertility was founded in 2016 and has since grown to become a leading global fertility platform, trusted by more than a thousand multinational employers, health plans, and health systems.
Company Description:
- Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere.
- Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide.
- From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.
Company Specialties:
- fertility
- employee benefits
- fertility benefits
- healthcare
- fertility coverage
- diversity
- inclusion
- and global fertility
Company Website: https://www.carrotfertility.com/
ASSUMPTION: Carrot Fertility is a well-established company with a strong focus on innovation and growth in the fertility and family-building market.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Marketing. As a Director, you will be responsible for leading a team and driving strategic initiatives to achieve business objectives.
Reporting Structure: This role reports to the VP of Marketing and has a team of specialists across SEO, demand generation, content marketing, and social media reporting to them.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the ability to work from anywhere with an internet connection.
Growth Opportunities:
- As Carrot Fertility continues to grow, there may be opportunities for the Director to expand their team or take on additional responsibilities.
- Carrot Fertility offers a dynamic work environment with exposure to various aspects of the business, providing opportunities for professional development and growth.
- Carrot Fertility has been recognized for its innovative work and has received numerous awards, indicating a strong commitment to growth and success.
ASSUMPTION: This role offers significant growth opportunities as Carrot Fertility continues to expand and solidify its position as a leader in the global fertility market.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or a co-working space
Office Location(s): West Des Moines, Iowa (headquarters) with remote team members worldwide
Geographic Context:
- Carrot Fertility's headquarters are located in West Des Moines, Iowa, a suburb of the Des Moines metropolitan area. The city offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas.
- As a remote-friendly company, Carrot Fertility offers the opportunity to work from anywhere with an internet connection, providing flexibility and the ability to live and work in various locations.
- Carrot Fertility has a global workforce, with team members spanning more than 40 states across the United States and dozens of countries around the world. This global presence allows for diverse perspectives and collaboration across various time zones.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment at Carrot Fertility offers flexibility and the ability to balance work and personal life more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing
- Background check and onboarding
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and storytelling abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Carrot Fertility's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and relevant achievements.
- Prepare examples of successful digital marketing campaigns you've led, including metrics and results.
- Research Carrot Fertility's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Digital Marketing, Demand Generation, Content Marketing, SEO, Social Media, Marketing Automation, CRM, Performance Marketing, B2B Marketing, Paid Media Strategy, A/B Testing, Funnel Optimization, Team Leadership, Remote Work, Global Audience, Healthcare, Workplace Benefits
ASSUMPTION: Carrot Fertility uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies used at Carrot Fertility may vary, but the list above includes common tools used in digital marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We prioritize the needs and preferences of our members above all else.
- Inclusive: We foster a culture of belonging, where everyone feels valued and respected.
- Expert: We strive to be the best in our field, continuously learning and improving.
- Collaborative: We work together, leveraging our diverse perspectives to drive innovation and success.
- Compassionate: We care deeply about our members, our team, and our community.
Work Style:
- Remote-friendly, with a focus on results and flexibility
- Dynamic and fast-paced, with a strong emphasis on growth and innovation
- Collaborative and cross-functional, with opportunities to work with various teams and departments
- Data-driven, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you embody Carrot Fertility's value of being patient-centered in your daily work?
- How do you ensure that your content and marketing strategies are inclusive and accessible to a global audience?
- How do you approach continuous learning and improvement in your role as a digital marketing leader?
ASSUMPTION: Carrot Fertility values a strong cultural fit and looks for candidates who align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication and collaboration
- Balancing long-term strategic planning with ad hoc requests and shifting priorities
- Keeping up with the latest trends and best practices in digital marketing
- Ensuring high performance and conversion throughout the marketing funnel
- Managing budgets and allocating resources effectively to maximize ROI
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic, data-driven approach.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on demand generation and content marketing, rather than brand marketing or product marketing.
- Carrot Fertility's global audience and healthcare industry context require a unique understanding of international marketing trends and healthcare regulations.
- Career progression in this role could lead to a VP of Marketing or Chief Marketing Officer position, with the opportunity to oversee a larger marketing team and drive strategic initiatives across the organization.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with the opportunity to make a significant impact on Carrot Fertility's growth and success.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new fertility benefit offering, including SEO optimization, content creation, and targeted social media campaigns.
- Collaborating with cross-functional teams to create engaging digital experiences, such as webinars and virtual events, to educate and convert target audiences.
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates, resulting in a 20% increase in qualified leads generated.
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the Director, Content & Demand Marketing role and the impact a successful candidate can make in this position.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Carrot Fertility's digital marketing efforts and where this role fits into the organization's long-term growth plans?
- How does Carrot Fertility support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Carrot Fertility measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote team members?
ASSUMPTION: Asking these questions can help you better understand the role, the company, and the team dynamics, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience, leadership skills, and relevant achievements.
- Prepare examples of successful digital marketing campaigns you've led, including metrics and results.
- Research Carrot Fertility's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
