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Director, Content & Editorial Strategy

CyberArk
Full-time
On-site
Newton, Massachusetts, United States
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Content & Editorial Strategy

πŸ”Ή Company: CyberArk

πŸ”Ή Location: Newton, Massachusetts, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-08

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Setting and evolving the global content strategy for CyberArk
  • Leading a multidisciplinary content team, including brand copy, editorial, and thought leadership functions
  • Collaborating with various teams to align messaging across regions, personas, and campaigns
  • Integrating AI in content operations to balance efficiency and creative integrity
  • Measuring content performance and optimizing for reach, relevance, and impact

ASSUMPTION: This role requires a strategic thinker with editorial depth and a passion for storytelling. The ideal candidate will have experience working in cybersecurity and building and scaling content programs in fast-paced, cross-functional environments.

πŸ“‹ Key Responsibilities

βœ… Set and evolve the global content strategy, ensuring alignment with brand, growth, product, and executive communications

βœ… Build, maintain, and socialize a comprehensive editorial calendar to ensure alignment, transparency, and timely delivery across teams and markets

βœ… Lead and mentor a multidisciplinary content team, including brand copy, editorial, and thought leadership functions

βœ… Guide the integration of AI in content operations, ensuring the right balance between efficiency and creative integrity

βœ… Build and manage editorial systems, content governance frameworks, and standards that support consistency at scale

βœ… Partner closely with brand, product marketing, and comms to align messaging across regions, personas, and campaigns

βœ… Collaborate closely with creative teams to bring content to life visually, ensuring alignment between narrative intent, storytelling goals, and design execution across all touchpoints

βœ… Translate high-level strategy into actionable content programs that drive awareness, consideration, and engagement

βœ… Elevate and enhance global thought leadership, helping the business show up as an insightful, forward-thinking voice in the market across channels including blog, podcast, research, and external publications

βœ… Partner with web, design, and SEO teams to uplevel our blog and create a world-class content experience that drives traffic, engagement, and brand authority

βœ… Champion a strong, clear, differentiated brand voice that resonates across audiences and cultures

βœ… Measure content performance, and continuously optimize for reach, relevance, and impact

ASSUMPTION: The role requires a strong understanding of content strategy, editorial leadership, and thought leadership. The candidate should be comfortable working with AI-powered tools and content tech stacks.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Marketing, or a related field (or equivalent experience)

Experience: 10+ years of experience in content leadership roles across brand, editorial, or integrated marketing

Required Skills:

  • Proven success building and scaling content programs in fast-paced, cross-functional environments
  • Strong grasp of voice and tone strategy, and how to maintain consistency across a distributed team
  • Executive-level communicator with strong stakeholder management skills and a collaborative mindset
  • Experience working in cybersecurity

Preferred Skills:

  • Background in journalism, publishing, brand strategy, or creative direction
  • Experience scaling content systems across geographies or complex orgs
  • Track record of building strong thought leadership programs and executive visibility

ASSUMPTION: The ideal candidate will have a strong editorial background and experience working in cybersecurity. They should also have experience leading global or multi-market content programs and be comfortable with AI-powered tools.

πŸ’° Compensation & Benefits

Salary Range: $152,000 - $210,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience.

Benefits:

  • Medical
  • Dental
  • Vision
  • Financial
  • Other Benefits

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in marketing, with a focus on content strategy and editorial leadership. The benefits listed are standard for a company of CyberArk's size and industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CyberArk is a global leader in Identity Security, centered on privileged access management. They provide the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads, and throughout the DevOps lifecycle.

Company Size: CyberArk has 375 employees, with a company size of 201-500 employees, placing it in the mid-size category. This means applicants can expect a structured yet flexible work environment with opportunities for growth and collaboration.

Founded: 2004, with headquarters in Salt Lake City, UT, USA

Company Description:

  • CyberArk offers the most comprehensive solutions to address critical challenges in PKI, certificate management, and workload identity management
  • Through centralized visibility and automation, they help customers monitor and secure any machine identity, anywhere, across extended enterprise networks
  • CyberArk solves today’s greatest machine identity challenges while anticipating those of tomorrow

Company Specialties:

  • Digital Key and Certificate Management
  • Machine Identity Management
  • Encryption
  • Secrets Management
  • Encryption
  • Crypto Agility
  • PKI
  • Secure Certificate Authorities
  • SSH
  • TLS
  • SSL
  • Cryptography
  • Digital Certificates
  • Cybersecurity
  • Codesigning
  • DevOps
  • SSH Audit
  • Stop Outages
  • Secure DevOps
  • and Secure Code Signing

Company Website: https://www.cyberark.com/

ASSUMPTION: CyberArk is a well-established company in the cybersecurity industry, with a strong focus on machine identity management. Their comprehensive solutions cater to the evolving needs of businesses, making them a reliable choice for job seekers looking to grow in the cybersecurity field.

πŸ“Š Role Analysis

Career Level: Director-level role, reporting directly to the VP of Brand Experience

Reporting Structure: This role will lead a small but high-impact content team, collaborating with various departments such as marketing, sales, and customer success

Work Arrangement: On-site, with the possibility of occasional remote work

Growth Opportunities:

  • Potential to grow within the Brand Experience team or explore other leadership roles within CyberArk as the company continues to expand
  • Opportunity to shape the content strategy and make a significant impact on the company's brand and market presence
  • Chance to work with cutting-edge technology and innovative solutions in the cybersecurity industry

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's brand and market presence. The ideal candidate will be a strategic thinker with a strong editorial background and experience working in cybersecurity.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and dynamic team

Office Location(s): Newton, Massachusetts, United States

Geographic Context:

  • Newton is a suburban city located approximately 7 miles west of downtown Boston, offering a mix of urban and suburban living
  • The area is known for its excellent schools, cultural attractions, and outdoor recreation opportunities
  • CyberArk's office is conveniently located near public transportation, making it easily accessible for commuters

Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional remote work

ASSUMPTION: Newton, Massachusetts, offers a convenient and desirable location for commuters, with easy access to public transportation and a variety of cultural attractions and outdoor recreation opportunities. The office environment at CyberArk is collaborative and dynamic, with a focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth behavioral and skills-based interviews with key stakeholders, including the hiring manager and team members
  • Final interview with the VP of Brand Experience or another senior leader

Key Assessment Areas:

  • Strategic thinking and content vision
  • Editorial leadership and storytelling abilities
  • Collaboration and stakeholder management skills
  • Experience working with AI-powered tools and content tech stacks
  • Understanding of the cybersecurity industry and relevant market trends

Application Tips:

  • Tailor your resume and cover letter to highlight your content strategy, editorial leadership, and thought leadership experience
  • Include specific examples of your ability to build and scale content programs in fast-paced, cross-functional environments
  • Demonstrate your understanding of voice and tone strategy and how you've maintained consistency across distributed teams
  • Showcase your executive-level communication skills and ability to work effectively with stakeholders

ATS Keywords: Content Strategy, Editorial Leadership, Thought Leadership, Brand Copy, AI Integration, Stakeholder Management, Collaboration, Cybersecurity, B2B Marketing, SaaS, Creative Direction, Global Content Programs, Voice and Tone Strategy, Content Systems

ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, editorial leadership, and collaboration skills. Applicants should tailor their resumes and cover letters to highlight their relevant experience and demonstrate their fit for the role.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., WordPress, Adobe Experience Manager)
  • AI-powered content tools (e.g., Copy.ai, Frase, Articoolo)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: The ideal candidate will have experience working with content management systems, AI-powered content tools, project management tools, and collaboration tools. Familiarity with industry-specific tools and technologies is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: CyberArk prioritizes understanding and addressing customer needs to deliver exceptional value
  • Innovation: The company fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive progress
  • Collaboration: CyberArk values teamwork and open communication, with a focus on collective success

Work Style:

  • Dynamic and fast-paced: CyberArk operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change
  • Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement
  • Customer-focused: CyberArk prioritizes understanding and addressing customer needs to deliver exceptional value

Self-Assessment Questions:

  • Do you thrive in dynamic, fast-paced environments, and are you comfortable with ambiguity and change?
  • Are you skilled at using data and analytics to inform content strategy and measure performance?
  • Do you have a strong customer focus, and are you adept at understanding and addressing customer needs?

ASSUMPTION: CyberArk values employees who are adaptable, data-driven, and customer-focused. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong customer focus.

⚠️ Potential Challenges

  • Managing a small but high-impact content team, requiring strong leadership and mentoring skills
  • Balancing the integration of AI in content operations with creative integrity and strategic intent

  • Ensuring consistent brand voice and messaging across a global organization with diverse regional and cultural contexts
  • Keeping up with the rapidly evolving cybersecurity landscape and adapting content strategy accordingly

ASSUMPTION: The role of Director, Content & Editorial Strategy presents several challenges, including managing a high-impact content team, balancing AI integration with creative integrity, ensuring consistent brand voice, and staying current with industry trends. The ideal candidate will be an experienced content leader with strong strategic thinking and editorial skills.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a deep understanding of cybersecurity and machine identity management
  • While the role focuses on content strategy and editorial leadership, it also involves thought leadership and collaboration with various teams, making it unique within the marketing field
  • Career progression in this role may lead to other leadership positions within CyberArk or related industries, such as Chief Content Officer or VP of Marketing

ASSUMPTION: This role is unique within the marketing field, requiring a strong understanding of cybersecurity and machine identity management. The ideal candidate will have experience in content strategy and editorial leadership, as well as a solid understanding of the cybersecurity industry.

πŸ“ Sample Projects

  • Developing a comprehensive editorial calendar that aligns with business priorities and audience needs
  • Creating a thought leadership campaign that establishes CyberArk as an industry expert and drives brand awareness
  • Building and implementing a content governance framework that ensures consistency and scalability across global teams

ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the Director, Content & Editorial Strategy role. The ideal candidate will have experience developing editorial calendars, creating thought leadership campaigns, and implementing content governance frameworks.

❓ Key Questions to Ask During Interview

  • Can you describe the current content strategy and how this role will contribute to its evolution?
  • How does the content team collaborate with other departments, such as marketing, sales, and customer success?
  • What are the key priorities for the first 90 days in this role, and how will success be measured?
  • How does CyberArk support the professional development and growth of its content team members?
  • What are the biggest challenges facing the content team, and how can this role help address them?

ASSUMPTION: These key questions help applicants understand the content strategy, team dynamics, and growth opportunities within the role. The ideal candidate will be curious and engaged, seeking to understand the company's priorities and how they can contribute to its success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your content strategy, editorial leadership, and thought leadership experience
  • Prepare examples of your ability to build and scale content programs in fast-paced, cross-functional environments
  • Demonstrate your understanding of voice and tone strategy and how you've maintained consistency across distributed teams
  • Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.